After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.
Amazon and Google are (literally) competing on another level while the Open Internet’s most prominent names fight for the rest.
Every December for the past few years, Frans Riemersma and I have published a deeply researched report on what’s actually happening in martech as the New Year approaches. These aren’t the crazy fever-dream “predictions” that you’re used to reading during this eye-rolling, end-of-year prophecy season. It’s a pragmatic assessment of what’s really happening inside mark
OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place. The post OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk appeared first on Search Engine Journal.
These quick tips could help you get more traction with your email outreach.
Your CRM should be the backbone of your sales and marketing efforts. It gives teams visibility, keeps data organized, and makes reporting straightforward. But over time, even the best systems can start to show cracks. Performance slows, data quality slips, adoption falls off, and suddenly the CRM feels more like a burden than a tool.
This could be an easier way to showcase relevant items to each user.
Pinterest introduced AI-powered board upgrades on October 27, 2025, adding personalized tabs, styling tools, and curated boards to help users shop and discover content.
Will this get more people posting their thoughts in the app?
Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. The post Google Uses AI To Group Queries In Search Console Data appeared first on Search Engine Journal.
This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.
Influencer marketing is an impactful advertising strategy across industries, and in today’s digital age, mobile app companies are increasing their budgets on creator marketing as influencers meet users right where they are – on their phones. Partnering with experienced influencers allows brands to leverage genuine testimonies, storytelling, and educational content t
Talent management agency Night acquired marketing firm Experiential Supply Co. to merge digital creator management with real-world marketing capabilities amid surging demand for in-person events. Los Angeles-based Experiential Supply, founded by Jasen Smith in 2017, has created high-profile activations including horseback-riding apes for “Kingdom of the Planet of th
Snapchat has made its first open prompt image-generation AI tool, “Imagine Lens”, available to all U.S. users at no cost, the company announced on October 22. Previously limited to paying subscribers since its September launch, the feature now reaches Snapchat’s broader user base. The Imagine Lens enables users to modify their own photos using custom […]
Delta Air Lines announces a strategic partnership with YouTube to offer passengers access to ad-free content from select creators directly through seatback screens and personal device entertainment systems. The collaboration, first announced at the Consumer Electronics Show earlier this year, makes content from prominent creators including MrBeast, Kinigra Deon, Mic
Australia’s Treasury Wine Estates (TWE) is quadrupling its investment in influencer marketing through an expanded partnership with Social Soup, extending beyond 19 Crimes to include Pepperjack and Squealing Pig brands. The move follows the initial campaign that exceeded reach targets by 200% and grew 19 Crimes’ social following by nearly 50%. According to Campaign B
Jude Harper’s stone cottage in the Scottish countryside currently has no running water. “I’m on a well here, and we haven’t had much rain for months, so it’s dried up,” he explains, leaving him relying on bottled water for drinking and cooking. Far from being discouraged, this challenge is simply the latest chapter in a […]
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Automattic's counterclaim against WP Engine says number of times keywords used is a ranking factor and they call that SEO. The post Automattic’s Legal Claims About SEO… Is This Real? appeared first on Search Engine Journal.
The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever. The post The Same But Different: Evolving Your Strategy For AI-Driven Discovery appeared first on Search Engine Journal.
Learn how AI powers compliant personalization. Join us Nov. 4 at the free MarTech Conference. The post The stakes around trust, compliance and consent are higher than ever appeared first on MarTech.
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Twitter is an important platform, whether you’re a marketer, a creator, or a business owner. Its fast-paced algorithm […] The post How to Schedule Tweets on Twitter (X): 5 Easy Ways appeared first on SocialPilot.
Stop exposing your assets! Learn when an influencer's business growth demands an LLC shield.
Reading Time: 6 minutesToday’s modern enterprises are diverse, often operating with multiple brands, apps, or websites across different geographies. While this allows for a focused approach to each line of business, it often creates a fundamental challenge for customer engagement. Let’s take the example of a fictitious company, say Galaxy Enterprise, a global sports
It marks a strategic countermove against Google Cloud Platform — the ad giant’s AWS competitor — which has spent the past three years gaining ground among major ad tech companies.