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Surfacing the best in online marketing

Online marketing articles

Where to sell digital products: The best tools to get you started

There’s no denying it: selling digital products can be very lucrative. Unlike physical products that you have to package and ship to customers, digital products can be created once and sold repeatedly to many different customers without having to replenish your inventory. It's a passive income stream that equates to less work and more money… […] Der Beitrag Where to

Traditional marketing vs. digital marketing: Why not both?

Traditional marketing vs. digital marketing shouldn’t be a controversial decision.

17 best cold calling opening lines to win in B2B sales

Imagine if you had a list of the best cold calling opening lines that work in booking meetings every time? It would certainly take the fear out of cold calling, don’t you think?

Questions to get Traction with your Marketing Efforts

You've invested time, money, and energy into marketing efforts that should be generating results. Instead, you're left wondering why the phone isn't ringing, why qualified prospects aren't filling your pipeline, and why your marketing budget feels like it's disappearing into a black hole.

AI startup Rocksalt raises $3.5M to turn execs into influencers

Rocksalt, a San Francisco-based startup, has secured $3.5 million in seed funding to expand its AI platform that helps executives establish credibility in professional online communities, per Crunchbase News. The funding round was led by Lightspeed Venture Partners with participation from Defy.vc and angel investors including Gokul Rajaram, Mike Volpe, and Atlassian

Substack publishers favor AI for research and productivity over content creation

Substack publishers primarily deploy artificial intelligence for knowledge work rather than content creation, with research assistance, proofreading, and ideation emerging as the dominant applications, according to a new survey of over 2,000 platform users. The most common applications include research assistance (64.5%), proofreading (62.9%), and ideation (61.8%).

The bridge between Hollywood and the creator economy: Inside Tubi’s new creator program

Tubi is paving a new way for digital creators to enter mainstream entertainment while maintaining their creative identity. The streaming platform’s recently launched “Tubi for Creators” program connects independent digital content creators with traditional Hollywood, offering them distribution, funding, and creative freedom while tapping into Tubi’s 100 million-user

25 social media post ideas for UK brands 2025

Running out of ideas for what to post next? It happens. Even the best social teams get stuck. The truth is, UK audiences expect Read more... The post 25 social media post ideas for UK brands 2025 appeared first on Sprout Social.

What “America’s Sweethearts” teaches us about PR, branding, and protecting your reputation

Discover what the Dallas Cowboys Cheerleaders can teach founders about PR, crisis communication, brand control, and storytelling in the social media era.

How to market your app for maximum installs and long-term use

Did you know that over 70% of app users churn within the first 90 days after downloading an app? In today's hyper-competitive digital landscape, simply launching an app is no longer a pathway to success.

Unlocking organic shopping: 8 insights from Google’s free listings

Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.

9 ways to use AI for hyper-personalized ad campaigns

Find out how you can take advantage of AI to create more personalized Google and Facebook campaigns.

How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride

In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And the graphics aren’t just a first draft starting point. They’re final assets ready to run.

Measurement matters

A three and a half year review of influencer campaign view & engagement data — Why measurement timing is key [January 2022 – June 2025]

Influencer marketing for small businesses: The complete guide

Getting started with influencer marketing at a small business? Here's everything you need to know.

Target audience analysis: Step-by-step guide for 2025 (+examples)

Learn how to conduct a target audience analysis that actually works. Discover the tools, strategies, and insights top brands use to understand customer behavior, segment audiences, and personalize marketing campaigns.

20 LinkedIn engagement hacks to turn scrollers into leads

Still struggling to turn LinkedIn visibility into real business opportunities? You’re posting consistently, showing up with value, and…

Breaking, not chasing the algorithm: inside Brandon Stewart’s content strategy

Burbank, California, the so-called “Media Capital of the World” that is home to entertainment giants like Warner Bros. and Disney, recently welcomed Brandon Studios...

Auditing the Performance Max black box: A strategic approach

Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and audience signals.

15 essential types of marketing emails for higher engagement and revenue

Email marketing remains one of the most effective digital marketing channels, with an average ROI of $42 for every $1 spent.

60+ incredible omnichannel marketing statistics for 2025

In today’s hyper-connected world, customers demand seamless experiences across every touchpoint – whether it’s a targeted push notification, a personalized email, or an in-store interaction.

Topical authority: What it is, why it matters & how to build it

Topical authority is more important than ever! Learn how to apply it to your website and content.

15 marketing ideas for your small businesses (+ free checklist)

Your small business doesn’t need a huge budget to get noticed. In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. It comes from authentic content that connects with your audience.

Ask an SEO: How can i turn low-converting traffic into high-value sessions?

You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site.

How to make money on Instagram: 17 real strategies

Want to learn how to make money on Instagram?

Email course behind-the-scenes: how this snackable writing course captured 51k+ subscribers

Henneke Duistermaat shares what worked and what she’s revamping after a decade. Back in 2014, when most businesses were flooding inboxes with PDF freebies, Henneke Duistermaat launched something different – a free email-based course. It started as her best short posts packaged into a free ebook.

AI is changing Google search forever: The future of SEO isn’t traffic - it’s trust

Zero-click search is an intentional shift in how Google delivers value, designed to answer users’ questions directly on the SERP.

The lean guide to product research

Today, anyone with an internet connection can uncover really powerful market insights using affordable and even free tools. This guide will show you how.

How to scale white label link building without killing quality

Struggling to scale quality link building or find a reliable white label partner? Agencies often fall short. Here's how to succeed.

Empty screens make more money than busy ones 📱

The *counterintuitive* design rule that creates passive marketing 24/7