#OMP!

Publishers and Consent Management Platforms face a February 28, 2026 deadline to implement IAB Europe's updated framework, with Google systems accepting v2.3 strings immediately.

Independent analyst challenges agentic commerce viability despite ChatGPT's instant checkout, citing consumer behavior and retailer incentives.

There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying decisions, the race to stand out has never been more brutal.

I’m going to say something that might ruffle a few feathers, but here it is: I’m still disappointed by most welcome emails I receive. Not because I expect every brand to knock it out of the park, but because this moment, this exact moment, is such a rare opportunity.

Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.

Reels help you get discovered, but Stories? That’s where the real connection happens. Your day-to-day, your personality, your […] The post How to Schedule Instagram Stories: 3 Methods (Including ChatGPT) appeared first on SocialPilot.

Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility. The post GEO Platform Shutdown Sparks Industry Debate Over AI Search appeared first on Search Engine Journal.

Personal development creators who target micro-niches command three to five times higher rates than generalists, according to a new industry report from e-commerce platform ThriveCart. This specialized approach emerges as a key success factor in a creator economy projected to grow from $250 billion in 2023 to $600 billion by 2030. The report identifies ultra-specifi

AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.

Your 2025 guide to social media hiring. Discover key roles, interview questions, and expert advice to build a winning social team. The post Social media hiring in 2025: How to build a high-performing team appeared first on Social Media Marketing & Management Dashboard.

Most B2B blogs fade into the background because they're written for algorithms or industry peers, not for the people making real decisions. Companies publish generic insights and safe opinions, and then face readers who leave after a few paragraphs.

Most marketers already know how to use Canva for social media to create scroll-stopping posts. The friction usually starts after the design stage, when Read more... The post Canva for social media: The complete guide for marketers appeared first on Sprout Social.

Staying relevant is crucial for a brand to succeed. It’s not just about being on top—it’s about keeping up with evolving market shifts. Brands Read more... The post 10 ways AI social listening tools help your brand appeared first on Sprout Social.

Heylist, a Montreal-based SaaS (Software as a Service) platform founded in January 2024, solves a critical gap in the influencer marketing space: connecting global brands with nano and micro-influencers (those with 50,000 followers or less) who have been largely overlooked by traditional influencer platforms. The company has built a technology that enables brands to

Google CEO Sundar Pichai revealed during Alphabet’s Q3 2025 earnings call that YouTube Shorts now earns more revenue per watch hour than traditional in-stream videos on the platform, highlighting a shift in the company’s strategy for short-form content. “In the U.S., Shorts now earn more revenue per watch hour than traditional in-stream on YouTube,” Pichai […]

When Quill launched in 2018, few companies were thinking about podcasts as a measurable brand asset. The Toronto-based agency was founded by Fatima Zaidi, who saw an untapped opportunity after listening to an episode of “How I Built This” featuring Ben & Jerry’s founders. The story resonated so strongly that she became a loyal customer. […]

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.

This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too. The post How to turn holiday shoppers into loyal friends, not one-time buyers appeared first on MarTech.

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization. The post Why behavioral segmentation beats personas for real personalization appeared first on MarTech.

Use AI to grow on every channel this holiday season. These prompts will help you do it. The post AI Prompts for Marketing Emails, Social Posts, & More appeared first on WordStream.

Co-founded by journalist-turned-marketer Fernando Amdan, Buenos Aires-based Amplifica helps global brands like the NBA and Premier League build relationships with Spanish-speaking audiences through culturally resonant storytelling and an inbound approach to digital strategy. When Fernando launched the agency in 2010, however, he wasn’t chasing trends. He was respond

Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact. The post Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership appeared first on Search Engine Journal.

We're kicking off the November MarTech Conference with insights from Scott Brinker, the godfather of martech. The post How agentic AI is changing the future of marketing appeared first on MarTech.

Every B2B sales manager knows the pain of a bloated pipeline - packed with leads that look promising but never go anywhere.

Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.

Finding quality B2B leads shouldn’t feel like guesswork. Yet, most revenue teams spend hours chasing bad data, only to find numbers that don’t connect, emails that bounce, or people who no longer work for that company.

Businesses are changing faster than ever in 2025. Customers expect companies to understand their needs, save them time, and protect their information at the same time. Predictive analytics makes this possible. By studying past actions and patterns, companies can see what customers are likely to do next. Done right, this creates better experiences, stronger loyalty,

A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best practices.

This study compares the types and structural characteristics of travel-related pages cited by two leading generative AI systems, Google’s AI Overviews and OpenAI’s ChatGPT. We looked at a dataset of 2,279 URLs cited in AI Overviews and 1,483 URLs cited in ChatGPT. Results were analysed across six travel categories: luxury, cruise, family, beach, solo, and […] The po

5 viral moments every marketer must see