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Some creators say brands are delaying their holiday deals later than ever this year

After front-loading budgets in the first half of the year, brands strike last-minute deals with creators ahead of the holiday shopping season.

Agency new business crunch now permanent, say execs

Agencies report unreasonable deadlines and time commitments from clients are becoming more common, while new research reveals marketer and agency despair at pitch process.

How one Midwestern department stores sees itself as a ‘hidden gem’ for ‘Instagram brands’

Iowa-based Von Maur considers itself an underdog among department stores. But the retailer says it has unique qualities that are attracting hip brands like Dagne Dover, Ana Luisa and Lulus.

The great TID controversy takes another turn as Prebid moves to clarify its position

After backlash from the buy-side, Prebid will add an option for publishers to choose between the new SSP-specific format or the traditional global ID.

Atlas, at last?

A conversational new browser. The post Atlas, At Last? appeared first on Carney.

Why hiring an SEO company for plumbers is essential for business growth and local success?

In this guide, you’ll understand how PPC for home services works. You'll understand how the AI platforms deliver the best results. By the end, you’ll understand everything you need to know about the PPC for Home Services and proven strategies that turn clicks into paying customers fast. The post Why Hiring an SEO Company for Plumbers Is Essential for Business Growth

OpenAI releases shared project feature to all users

ChatGPT's shared projects feature is now available globally across all plans. The post OpenAI Releases Shared Project Feature To All Users appeared first on Search Engine Journal.

LinkedIn offers users opportunities to help train its AI systems

LinkedIn members can help to annotate data sets related to their industry.

VIOOH expands London programmatic DOOH with London Lites partnership

Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.

AWS launches dedicated network for real-time ad bidding workloads

AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.

AdSense gets Confirmed Click status, new Demand Gen tools, and OpenAI’s new browser

STACKED MARKETER - The marketer's #1 daily newsletter! There’s nothing worse than getting mixed signals, right? Especially from your clicks: AdSense now includes a Confirmed Click status breakdown that flags when ads are generating accidental clicks due to poor placement. If you see Applied status, it means users are being asked to confirm their intent before visiti

YouTube shares more info on its ‘Ask Studio’ AI bot

The tool will provide insights into how to optimize your YouTube content.

Meta replaces staff with AI, continues to spend big on AI development

Meta's push towards AI superintelligence continues to evolve.

Prebid clarifies transaction ID policy after industry confusion

Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.

Instagram adds assistive AI for visual creation

The updated option will use AI to enhance your visuals.

Google Search Console performance data frozen since October 19

Google Search Console performance reports stopped updating October 19 across all profiles. Users report frozen metrics affecting 7-day filters but not 24-hour views.

UK tribunal rules Apple abused dominant position in app markets

UK Competition Appeal Tribunal found Apple violated competition law through App Store restrictions and 30% commission rates in landmark judgment issued October 23, 2025.

Microsoft announces 12 features for Copilot in AI companion strategy

Microsoft unveiled 12 features for Copilot on October 23, 2025, introducing collaborative groups, personalized memory, and health tools in its AI companion approach.

Google Ads turns 25: A look back at the biggest changes and advances in search

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Microsoft updates Copilot with memory, search connectors, & more

Microsoft’s Copilot Fall Release adds new features, including search improvements, memory, connectors, and more, rolling out now. The post Microsoft Updates Copilot With Memory, Search Connectors, & More appeared first on Search Engine Journal.

ChatGPT, LLM referrals convert worse than Google Search: Study

ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue anytime soon.

New york times launches TikTok-style video feed to centralize multi-format journalism

The New York Times introduced a new “Watch” tab in its primary mobile application this week, featuring a scrollable feed of short-form vertical videos that delivers news in a format reminiscent of TikTok. The development marks a strategic shift to consolidate the publication’s multimedia journalism into a centralized location. The vertical video destination will pro

How AI is driving a huge organizational paradigm shift [Infographic]

This infographic explores how artificial intelligence is bringing about the largest organizational paradigm shift for businesses since the Industrial and Digital Revolutions. Read the full article at MarketingProfs

IAB Tech Lab pushes privacy standards forward with GPP and DDRF updates

The update to core privacy frameworks will help advertisers stay compliant and prepare for the next wave of state privacy laws. The post IAB Tech Lab pushes privacy standards forward with GPP and DDRF updates appeared first on MarTech.

Customer loyalty statistics that prove price isn’t why customers stay

98% of customers buy again. Here's why 55% changed who they're loyal to.

The next phase of marketing automation: Lessons from Dreamforce and HubSpot

In this episode of the Marketing Automation Moment podcast, Hannah Kelly and Mike Maynard explore whether marketing automation as we […] The post The Next Phase of Marketing Automation: Lessons from Dreamforce and HubSpot appeared first on Napier - B2B PR and Marketing Agency.

How to schedule Pinterest posts (quick tutorial)

The post How to schedule Pinterest posts (quick tutorial) appeared first on SocialBee. The post How to schedule Pinterest posts (quick tutorial) appeared first on SocialBee.

7 proven automotive lead generation strategies to boost sales

Car dealerships face tough challenges in today's digital world. Traditional marketing methods don't work as well anymore. Competition keeps growing while advertising expenses rise every year. The post 7 Proven Automotive Lead Generation Strategies to Boost Sales appeared first on CausalFunnel.

Google finalizes child protection advertising policy with broader enforcement scope

Google implements its renamed Child Sexual Abuse and Exploitation policy on October 22, 2025, with immediate suspensions for violations and expanded coverage.

YouTube extends Communities to desktop, tests channel reinstatement pilot

YouTube launches Communities on desktop computers, AI-powered Live Q&A stickers, and a pilot program allowing terminated creators to request new channels after one year.