#OMP!

Surfacing the best in online marketing

Online marketing articles

Why some brands win in AI overviews while others get ignored [Webinar]

Discover proven AI + review tactics that boost Google visibility, rankings & ROI. Join our free webinar to turn reviews into measurable SEO success. The post Why Some Brands Win in AI Overviews While Others Get Ignored [Webinar] appeared first on Search Engine Journal.

Google allows melatonin supplement ads in Germany, France and Spain

Google updates policy in November 2025 to permit dietary supplement melatonin ads in Germany, France and Spain. Prescription products remain prohibited.

Why UX defines the most effective web designs

When someone lands on your website, their experience begins instantly. Every click, scroll, and interaction shapes whether they stay, explore, or leave. User experience, often called UX, is about creating a smooth journey that helps people achieve their goals without confusion or frustration. It goes beyond appearances and focuses on how a site works in […] The post

TikTok ad execs are finally talking — just enough to keep Q4 intact

While the U.S. waits for China to sign off on its proposed TikTok deal, platform execs have reassured marketers no changers are coming in Q4.

Google’s AdX unit has begun striking deals with media agencies

The exchange has been offering media agencies post-auction discount deals since the spring -- some agencies say it's the first time.

'We were getting crushed': Brands cut back on free online returns to offset tariff costs

Some brands are even eliminating the perk altogether as they try to mitigate the steep costs of the Trump tariffs.

The rundown: OpenAI’s ChatGPT Atlas browser aims to turn the internet into a conversation

What marketers need to know about what to expect when the internet becomes chat.

Pay to play

Video is culture. The post Pay to Play appeared first on Carney.

Surfer SEO acquired by positive group

French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem. The post Surfer SEO Acquired By Positive Group appeared first on Search Engine Journal.

Meta adds warnings to protect older users from common scams

Older users are losing billions to scams each year.

YouTube previews its coming likeness detection tool

The system will use facial scans to detect depictions of your image across video uploads.

Google offers AI education in new ‘skills’ platform

Many courses are available for free, though some require a Google Cloud subscription.

Yelp’s new tools help brands connect faster and engage customers in real time

Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.

Meta continues to miss the mark with new app additions

Has Meta built any meaningful new element in its apps in the last five years?

Google outlines latest demand gen updates

Google's added a range of AI-powered updates for its Demand Gen campaigns.

OpenAI launches a web browser – ChatGPT Atlas

And its built in search features seem to use Google Search.

OpenAI launches ChatGPT Atlas browser for macOS

OpenAI launched ChatGPT Atlas, a browser built around ChatGPT with unified search tabs, agent mode, and more. Available now on macOS. The post OpenAI Launches ChatGPT Atlas Browser For macOS appeared first on Search Engine Journal.

Export traffic segment reports in web analytics to CSV

You can now export data tables for each of your audience segments as a CSV. Each row contains metrics for each segment — meaning you... The post Export traffic segment reports in Web Analytics to CSV appeared first on The Daily Egg.

Google Merchant Center adds centralized Issue Details Page

A new centralized dashboard helps advertisers quickly spot and fix product or account issues to keep their listings active.

Learn what’s new in Demand Gen with October’s Demand Gen Drop.

This month’s drop is focused on bidding optimizations and creative tools to boost your YouTube performance.

Google Ads quietly tests auto-setting “New Customer Value”

Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.

Is AI effective for editing blog content?

Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research. Read the full article at MarketingProfs

What drives customer loyalty? [Infographic]

Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands? Read the full article at MarketingProfs

Saudi startup KLIQ secures $2.25M to transform influencer marketing with AI-driven platform

Saudi’s KLIQ raised $2.25 million in seed funding to scale its AI-powered influencer marketing platform, per Waya Media. The Saudi startup, co-founded by Asma’a AlMaraghi, secured backing from Sanabil Venture Studio, a subsidiary of Sanabil Investments, in partnership with Stryber. The company builds technology to streamline the entire influencer marketing workflow,

Utah couple turns family life into viral brand after breaking from mormon roots

Jake and Sean Taylor-Baumann (@daddiestothree & @realtorhubbies) transformed from conservative Mormon upbringings in Utah to social media personalities with millions of followers after a video of their triplets’ birth story garnered 25 million views in a single week. The real estate agents never intended to become digital creators. They simply began posting family m

GCC influencer market jumps 75% as lifestyle creators lead growth

The Gulf Cooperation Council (GCC) region now hosts 263,000 monetized social media influencers, representing a roughly 75% increase since 2023, according to new data from influencer marketing intelligence platform Qoruz, per Campaign ME. The growth reflects the region’s evolving digital landscape across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab

Lusha pricing review (2025): what it really costs

Lusha openly discloses its pricing on its website. That’s a fact.

Marketers say their trust in measurement is stalled

More data doesn’t mean more effective measurement, as multiplying channels and touchpoints lead to more chaos than answers. The post Marketers say their trust in measurement is stalled appeared first on MarTech.

Cybersecurity awareness month: Helping older adults avoid online scams

We're sharing the latest trends in scams targeting older adults, new safety tools, and tips for how to spot and avoid scammers online. The post Cybersecurity Awareness Month: Helping Older Adults Avoid Online Scams appeared first on Meta Newsroom.

Google announces a new era for voice search

Google announced a revolutionary update to voice search that uses AI to make it faster and more accurate The post Google Announces A New Era For Voice Search appeared first on Search Engine Journal.