WhatsApp adds messaging and AI creation improvements
A raft of new WhatsApp updates for the holidays.
A raft of new WhatsApp updates for the holidays.
Instagram rolls out ‘Your Algorithm’, U.S. TikTok accounts drive high ad revenue, and Substack tests sponsorships.
More ways to identify and action creator partnerships across Facebook and IG.
STACKED MARKETER - The marketer's #1 daily newsletter! As attention spans dwindle, YouTube takes advantage. Short and sweet: Creator Ads on Shorts are increasing purchase intent by 8.8% and driving 2.9x more consumer intent to spend versus competitors. New features like comments on eligible Shorts ads and mobile web support mean you can now engage audiences across m
STACKED MARKETER - The marketer's #1 daily newsletter! These days, you don’t have to worry about having too many products. We’re living in the era of infinite shelf space: Shopify just dropped over 150 new features. The AI assistant Sidekick now anticipates your needs, builds custom apps through conversation, and edits themes via natural language commands. It also c
Demand Gen can help you reach new audiences while they're streaming, scrolling or shopping. On average, 68% of Demand Gen conversions came from users who did not see the…
Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results.
CreatorIQ customers launched 70% more creator marketing campaigns in 2025 compared to the previous year, while payments to creators increased 79%, according to new data from the platform. The platform’s 1,300 customers launched 44,000 campaigns in 2025, engaging 641,700 unique creators, a 183% increase year over year. Investment in creator marketing increased 171% i
Consumer products manufacturer Clorox is using TikTok Shop to assess how different parts of its brand portfolio respond to creator-led commerce. After testing Burt’s Bees in the last fiscal year, the Oakland-based company has added Brita, Pine-Sol, and Hidden Valley to the platform as part of a broader learning agenda, according to an announcement. Kennedy […]
Instagram is introducing a feature that allows users to view and adjust the topics shaping their Reels recommendations. The tool, called “Your Algorithm,” displays a list of topics Instagram’s AI determines users care about based on their activity. Users can then select which topics they want to see more or less of in their Reels […]
The new CTV Ad Portfolio and updated programmatic guide aim to streamline how emerging ad formats are defined, transacted, and scaled across platforms. The post IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance appeared first on MarTech.
Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.
Costco has continuously been held up as an example of a company that has stood firm in its willingness to do what it believes is best for the business.
The Economist, The FT, The New Yorker and others have recently launched Substack newsletters, with varying strategies to find new audiences.
It functions as a real-time, AI-powered assistant directly within the user's web browser, overlaying and interacting with existing ad platforms that media agencies use.
A curated list of the five best business books of 2025—handpicked for founders, lifestyle brands, marketers, and creatives building momentum in 2026.
YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers. The post YouTube Adds Comments To Shorts Ads, Expands To Mobile Web appeared first on Search Engine Journal.
The expanded partnership will provide more data on TikTok ad response.
Google launches Preferred Sources globally on December 10, 2025, while piloting AI-powered article overviews with major publishers including The Guardian.
The report also looks at AI usage and how teens are using the latest chatbots.
Now, you can manually alter what topics Meta thinks you're interested in.
Amol Waishampayan, co-founder, fullthrottle.ai Agency leaders love to talk about attribution, outcomes and optimization. But when sitting with an agency CFO, the conversation shifts fast. It’s not about campaigns, it’s about capital. Most CFOs, whether at a holding company or an indie shop, quietly wake up thinking about the following: profit erosion hidden in daily
Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.
Google expands Preferred Sources to English users worldwide and launches pilot AI partnerships with publishers. The post Google Expands Preferred Sources & Publisher AI Partnerships appeared first on Search Engine Journal.
More ways to grab attention and drive response with Shorts promotions.
LinkedIn’s updates help B2B marketers reach buyers earlier with faster creative workflows, smarter targeting, and stronger feed visibility.
Digital management company MADE BY ALL launched MADE BY US, a creative and cultural marketing studio designed to help brands and traditional talent operate like creators. The studio connects brands directly with MADE BY ALL creators as creative directors, integrating cultural voices from the initial stages of campaign development. MADE BY US combines creator-led ins
Jess Glynne’s 2015 single “Hold My Hand” has been named TikTok’s “UK Song of the Year” for 2025, marking a significant resurgence for the decade-old track driven by the viral “Nothing Beats a Jet2 holiday” trend. The track soundtracked approximately 6.6 million videos on TikTok and accumulated more than 80 billion views across posts using […]
One in three podcast creators stops producing content, with new research suggesting a disconnect between production formats and consumption preferences may drive abandonment rates that now rival the size of the active creator base. The study of 5,034 American podcast consumers, conducted by Sounds Profitable in partnership with Signal Hill Insights, finds that 6% of
AI is changing the way enterprise B2B buyers operate and exacerbating problems around noise and trust in the market. The post What’s the state of the enterprise B2B buyer? appeared first on MarTech.