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Online marketing articles

Mind over machine: Nate St. Pierre’s AI uprising

Worried about AI destroying creativity? Nate St. Pierre shares how he uses AI to power creativity for writers, screenwriters and more. The post Mind Over Machine: Nate St. Pierre’s AI uprising appeared first on MarTech.

Twilio launches data tools to help marketers trust their signals and move faster

The new data tools aim to turn trusted data into faster decisions, smoother campaigns and customer experiences that actually deliver. The post Twilio launches data tools to help marketers trust their signals and move faster appeared first on MarTech.

Unlocking digital transformation with a modern stack: A MoEngage and EY perspective

Reading Time: 9 minutesThe financial services industry in India is racing through a once-in-a-generation transformation. After years of incremental upgrades, banks and fintechs now face an urgent mandate: move beyond legacy infrastructure and deliver seamless, real-time customer experiences. The pressure is coming from every direction, like rising consumer expectati

Wings group partners with AnyMind group to enhance influencer marketing in Indonesia

Wings Group Indonesia, one of the country’s major consumer goods manufacturers, has formed a new partnership with AnyMind Group to execute data-driven influencer marketing campaigns. Through this collaboration, Wings Group will use AnyMind’s influencer marketing platform, AnyTag, to identify, engage, and track influencer campaigns for its Segar Dingin and Baby Happy

BNI vs chamber of commerce which one wins for referrals

Trying to choose between BNI and Chamber of Commerce? BNI costs more ($800/year) but delivers 15-20 qualified referrals. Chambers cost less ($200-500) but focus on visibility. Here's the honest comparison with real costs and ROI data

I compared 14 ZoomInfo competitors: Here’s what I found (2025)

The sales intelligence market is growing fast, providing plenty of alternatives to ZoomInfo - Just see all the pages that pop up when you search ‘who are ZoomInfo competitors?’

How leaders are using AI search to drive growth [Webinar]

How do you optimize for AI Overviews, ChatGPT, and SGE? Get expert-backed frameworks to improve visibility, measure impact, and lead in AI-powered search. The post How Leaders Are Using AI Search to Drive Growth [Webinar] appeared first on Search Engine Journal.

RCS, MMS, and list validations: the triple play for modern, compliant messaging experiences

Reading Time: 4 minutesIn the competitive world of customer engagement, breaking through the noise requires more than just a message—it demands an experience that is rich, personal, and impactful. At MoEngage, we continually innovate to equip you with the channels that transform simple communication into powerful customer experiences. We’re thrilled to announce thre

Digital 2026

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

Started from the BOFU

Er—well, actually... The post Started From the BOFU appeared first on Carney.

How Publicis Group made AI pay off

That transformation has been years in the making. It started with Marcel in 2018 (before AI was cool).

Digiday+ research: 5 charts on the state of retail media

Brands are boosting their retail media spending as networks drive sales and customer growth, according to new research from Modern Retail.

With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’

The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company.

Get AI analysis on website survey responses in Crazy Egg

Crazy Egg now performs AI Analysis on responses to Surveys on your website, identifying common trends in visitor feedback and suggesting how to practically address... The post Get AI Analysis on website Survey responses in Crazy Egg appeared first on The Daily Egg.

Create magical customer experiences with MoEngage’s Merlin AI

Reading Time: 3 minutesIt’s no secret that AI is everywhere. From content creation to customer service, the buzz around what AI can do for your business is deafening. But amid the hype, there’s a serious challenge that many marketers and product owners are facing: a recent MIT report found that 95% of AI pilots are failing to deliver […] The post Create Magical Cust

Reimagining personalized customer experiences in the age of AI: MoEngage NEXT 2025 autumn edition

Reading Time: 9 minutesIn an ever-evolving digital and AI landscape, marketers face a constant challenge: how to move beyond generic campaigns and create truly meaningful, hyper-personalized experiences that resonate with every individual? The answer lies not just in a single feature, but in a holistic platform built for the future of engagement. They need a sophist

Connecting your ecosystem with MoEngage integrations

Reading Time: 4 minutesAt MoEngage, we understand that your marketing ecosystem isn’t a solitary island. It’s a sophisticated network of tools, from your Marketing Clouds to your Data Warehouses and beyond. You rely on this diverse landscape to orchestrate personalized, impactful customer experiences. Our core mission has always been to not just elevate our capabili

Google launches AI features for Discover and Search sports updates

Google announced two AI-powered features on October 13, 2025: an upgraded Discover feed with preview expansions and a \"What's new\" sports button for Search.

Google introduces sticky sponsored results label and hide ads control

Google rolls out grouped sponsored results label with hide ads feature on October 13, 2025. Text ads get single header that stays visible while scrolling across desktop and mobile.

PubMatic and MNTN expand premium CTV access, delivering 10% publisher revenue lift

PubMatic and MNTN partnership brings performance marketers to premium CTV inventory, generating 10% revenue uplift for publishers through 14% more unique demand.

Google warns UK rules could slow innovation after designation

Google emphasizes £118 billion UK economic contribution while warning regulatory interventions could inhibit innovation and harm businesses following CMA designation.

Instagram implements tougher content restrictions or teen accounts

Instagram says the new rules will align with PG-13 restrictions for movies.

Google Performance Max adds support for vertical 9:16 image ads

Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.

Unpacking the state of creator marketing with Jasmine Enberg

What does an industry analyst say about the past, present and future states of creator marketing? Does our State of Creator Marketing report hit the mark?Tune into this week’s episode of Earned to hear Brit Starr and Jasmine Enberg go deep into the State of Creator Marketing report as they discuss marketers' shifting priorities, focus on trust and ROI, and surprisin

Google redesigns how search ads are labeled

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it could impact performance. The post Google Redesigns How Search Ads Are Labeled appeared first on Search Engine Journal.

Google Discover gets AI summaries; Search gets ‘What’s new’ sports feed

Google’s new AI updates aim to keep users on top of trending topics and sports news – but they could further cut publisher traffic.

Royal Mail becomes primary delivery partner for TikTok Shop UK in e-commerce push

Royal Mail and TikTok Shop announced a partnership positioning the postal service as the primary delivery partner for the social commerce platform in the United Kingdom. The collaboration connects Britain’s national postal carrier with one of the fastest-growing e-commerce channels, providing enhanced delivery options for the platform’s expanding base of small busin

CNN Debuts creator unit in Qatar with competition-style show

CNN is establishing a new creator-focused division as social media influencers increasingly shape news consumption, particularly among younger audiences. The network’s international division announced “CNN Creators,” a new unit based in its Middle East hub in Media City Qatar, Doha. The initiative includes a 30-minute weekly show scheduled to launch on October 23, p

The best Apollo.io alternatives I’ve tested so far (2025)

There are a lot of Apollo.io competitors out there, and honestly, all it does is create decision fatigue. I’ve already got enough going on trying to hit quota.I needed a tool that makes my life easier and doesn’t add to my admin. Something that fits into my current workflows, scales with my team, and provides B2B data I can actually trust.For me, that means a provid

The incredible scale of ad market dominance by Alphabet, Meta, Amazon

Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC. Read the full article at MarketingProfs