Half of young professionals say they've used TikTok to get job search or career advice, and 12% say they've landed a job because of something they learned on the social platform, according to a recent survey. Read the full article at MarketingProfs
You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.
Fragmented tools and data gaps make holiday campaigns harder to connect across channels. Mailchimp wants to help. The post Mailchimp delivers new toys for retailers ahead of the holidays appeared first on MarTech.
Early this year, McKinsey introduced the ‘empowerment line’, a new metric to quantify how well companies are meeting the essential needs of their […] The post From Sentiment to Strategy: Turning Stakeholder Feedback into Measurable Impact appeared first on Bliss.
Custom GPTs don't just save you time, they can actually make you money. People say that custom GPTs deliver generic results, but is that really true? In this article, you'll discover how to create custom GPTs that free your time and increase your sales through the strategic implementation of three distinct types of AI assistants. […] The post 3 Custom GPTs That Make
Voice search is changing how people discover information. Instead of typing short keywords, users speak full questions into phones, smart speakers, and virtual assistants. To stay visible, brands have to build content that aligns with spoken language, quick & simple answers, and user intent. Voice SEO strategies focus on natural phrasing, structured information, and
Choosing the right website design agency for your SaaS company requires finding a partner who truly understands your unique challenges. You need someone who gets subscription business models, conversion optimisation, and the art of marketing complex software solutions to discerning B2B buyers.
Google’s Performance Max campaigns are designed to simplify advertising by running across all available channels with a single campaign setup. This includes Search, Display, YouTube, Discover, Maps, and Gmail. While automation drives much of the process, advertisers still play an important role in guiding Performance Max toward better outcomes. Without a clear optim
Sincera co-founder Mike O’Sullivan is hopeful that a GAM breakup can rejuvenate publishers’ yield-management prospects.
Etsy sellers weigh in about the platform's new partnership with OpenAI, which marks a major development in how consumers are using AI engines to shop.
Digiday senior platforms reporter Krystal Scanlon joined the Digiday Podcast to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray.
Newsletter company 1440 is expanding beyond email by building an online library of explainers, amid the rise of AI-driven search.
Social proof inside! The post The Pudding appeared first on Carney.
Some pointers for your Pin approach.
Some data-backed pointers for your app campaigns.
YouTube's rolling out a multi-stream editing display for Shorts creation.
Google will not list Search Ads in their own in-feed section.
Facebook's trying out in-stream job listings once again.
STACKED MARKETER - The marketer's #1 daily newsletter! When you’ve got 30 things to do, it’s always nice to have one taken off the list. Crop out the crop: Google Vids now supports vertical and square video sizes, so you can finally create content natively for social media right in your Workspace—no need for the export-and-reformat process. Meanwhile, Google’s playi
In the visually-driven world of social media, Instagram reigns as a top platform. Instagram is a must-have platform for marketers looking to connect with Read more... The post Best times to post on Instagram in 2025 [Updated October 2025] appeared first on Sprout Social.
You know that sinking feeling when you realize it's been three weeks since your last newsletter? You know you should send something, but the thought of logging in, brainstorming topics, and crafting content from scratch feels overwhelming. That's exactly why we've made some big improvements to AWeber's Newsletter Assistant. Now you can manage your entire newsletter
The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences.
The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search.
Independent podcasters with loyal audiences often hit a ceiling long before reaching the millions of downloads that attract major network deals. Liam Heffernan wants to change that. His company, Mercury Podcasts, launched in 2024 in the UK, helps mid-tier creators access the kind of professional tools and industry connections usually reserved for top-charting shows.
YouTube is launching a timeline editor for Shorts that shows clips, overlays, and audio in one view, with drag-and-drop trimming, reordering, and zoom. The post YouTube Upgrades Shorts Editor With Timeline View appeared first on Search Engine Journal.
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep. The post Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams appeared first on MarTech.
Creator media company Raptive has launched “Ctrl Alt Ask,” a biweekly podcast hosted by Stephanie Woodin, the company’s Senior Director, Public Relations. The 25-minute episodes feature creators calling in with specific questions about their businesses, which are then addressed by industry experts. Available on Apple Podcasts, Spotify, and YouTube, the podcast cover
CreatorIQ Connect, an annual industry gathering now in its third year, will bring more than 1,300 creator economy professionals to the historic Ebell of Los Angeles on October 15-16. This expanded two-day event, hosted by CreatorIQ and presented by YouTube, comes at a pivotal moment when creator marketing is gaining unprecedented traction amid economic uncertainty.
Nicholas Carlson, the former Global Editor-in-Chief of Business Insider, is building Dynamo, a TV network designed to help viewers understand how the world works through clear, educational storytelling. Founded in 2024 following Nicholas’s departure from Business Insider, Dynamo creates video content that explains complex business and global phenomena, remaining pol
Most people call contractors to solve their home’s quirky storage problems. Danie Berger picks up power tools instead. When faced with the odd nooks and limited space of her tiny apartment, she didn’t see obstacles. She saw opportunities to create. This practical problem-solving approach launched her from behind-the-scenes digital producer to the face of “DIY […]