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Instagram, Facebook add Hindi, Portuguese to AI reel translations

Meta has expanded its AI translation capabilities for reels on Facebook and Instagram, adding Hindi and Portuguese to the previously supported English and Spanish languages. The Meta AI translation system mimics a creator’s sound and tone while translating content, maintaining its original appeal across languages. The technology includes optional lip-syncing functio

Fox Entertainment invests in Ukrainian vertical video startup Holywater

FOX Entertainment has acquired an equity stake in Ukrainian vertical video company Holywater, positioning itself for growth in the vertical video market. The partnership focuses on original vertical video production, ad sales, brand partnerships, and potential integration of FOX’s intellectual property into the vertical format. FOX Entertainment Studios commits to c

Google tests “Analytics Advisor” inside GA4, according to reports

Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. The post Google Tests “Analytics Advisor” Inside GA4, According To Reports appeared first on Search Engine Journal.

First things first: writing content with the inverted pyramid style

Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some […] The post First things first:

Boosting lead capture by 40% for Lifeworks Chiropractic

Lifeworks Chiropractic is a clinic in Kelowna, British Columbia, who came to us facing challenges with converting website visitors into leads. Although they had good traffic, the number of visitors actually booking consultations was lower than expected. In this case study we’ll share how Lifeworks Chiropractic saw a 40% increase in lead capture thanks to CausalFunne

Two useful AI tactics

Create a document, several pages long, that explains who you are. What sort of learner are you? Do you have degrees or expertise? What sort of change are you making, who works with you, what are your standards? How do you want to engage? Periodically, upload the doc to the chat you’re having with an […]

The creator is splintering as AI forces a new reckoning

The next era of the creator economy won't hinge on access to technology but on the intent.

A look at the wide-ranging jargon coming out of the many ad networks

Retail media is booming. Here's a breakdown of the expanding media network landscape and why definitions behind retail, commerce and beyond matter.

Media buying briefing: The 5 industry themes we’ll discuss at this week’s Media Buying Summit

From the frenetic pace of consolidation taking place mainly across independents to the constant win-and-lose battle for clients, there’s been so small amount of change impacting the industry

Signs your CRM setup is working against you

A customer relationship management (CRM) system helps you stay on top of your contacts, follow-ups, and sales process. When it’s set up right, it can make your business run smoother and give your customers a better experience. But when the system is clunky, outdated, or confusing, it becomes more of a barrier than a tool. […] The post Signs Your CRM Setup is Working

YouTube shares tips for maximizing podcast engagement

Some handy tips for your YouTube channel building approach.

Report suggests that posting more often increases TikTok performance

Data analysis by Buffer suggests that TikTok’s algorithm rewards consistent posting activity.

Creators are drawing big crowds with IRL events [Infographic]

As creators become celebrities in their own right, real-life appearances are drawing significant interest.

Criteo partners with DoorDash for multi-year retail media expansion

Criteo and DoorDash establish retail media partnership to connect brands with convenience, grocery, and CPG advertisers across growing delivery platform starting October 2025.

Irish regulator rules remote access constitutes data transfer

Irish DPC's €530 million TikTok penalty establishes that remote access from third countries qualifies as data transfer under GDPR, setting precedent for digital platforms.

Mozilla ads selects Index Exchange as first programmatic partner

Mozilla Ads names Index Exchange first U.S. programmatic partner for Firefox New Tab advertising, targeting 210 million users through Private Marketplace deals.

Uncomfortable/unspoken

If you want to make a change (or make a living) it might pay to find a topic that people hesitate to talk about. There’s enormous leverage in making the uncomfortable urgent enough to take action on. One of the easiest ways to improve public health and reduce cancer is by increasing the adoption of […]

Topsort partners with Breuninger for luxury retail media in Europe

Topsort integrates AI-based retail media infrastructure with German luxury retailer Breuninger across 13 stores, marking expansion into European premium fashion.

YouTube clarifies partner program eligibility metrics for watch hours

YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.

AdSense for search tightens Referrer ad creative requirements

Publishers must provide complete verbatim transcripts of upstream content when directing traffic to Related Search for Content pages starting November 1, 2025.

DNPA adopts Magnite Access for publisher data infrastructure

Digital News Publishers Association implements Magnite Access on October 8, 2025, enabling 22 Indian news publishers to streamline audience data sharing.

Google alters automatic conversion goal settings in API update

Google Ads API changes conversion goal defaults on November 17, preventing unnecessary goals from automatically becoming biddable in campaigns to optimize performance.

Are you focused on the AI bubble or the AI bomb? The gap that defines our future.

Sitting here at the Wharf in Sydney, thinking about the AI bubble and executive short-termism vs. waves of evolving scenarios where AI and agentic (and eventually autonomous) workflows change business, and societal, trajectories. This was an interesting analysis on the current state of AI by Shakeel Hashim. His post, “We’re All Behind the Curve,” highlights a critic

Google releases open source MCP server for Ads API integration

Google Ads API team launched an open-source Model Context Protocol server on October 7, 2025, enabling AI tools to query advertising campaigns.

Google expands AI mode to over 40 countries and territories

Google launched AI Mode in more than 35 new languages and over 40 new countries on October 7, 2025, bringing total availability to over 200 territories with Europe included.

MTV closes music channels across UK and EU after December 31

MTV will shut down MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live on December 31, 2025, ending dedicated music programming across multiple markets.

Penske Media files antitrust lawsuit against Google over AI content practices

Penske Media Corporation filed a 101-page federal antitrust lawsuit against Google on September 12, 2025, alleging search monopoly abuse and AI content coercion.

iCo medios brings programmatic DOOH to Colombian advertisers through VIOOH

Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.

September retail spending dips 0.49% as consumers pause before holiday season

Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.

Claude launches file creation for professional documents

Anthropic introduces document generation capabilities for Excel, PowerPoint, Word, and PDF formats across paid subscriptions.