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Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe’s forecast.

After two decades in corporate communications, Meredith Klein traded the boardroom for the Substack dashboard. The former Pinterest and Walmart executive launched “Meredith & The Media” in May 2025, a newsletter that now attracts more than 55,000 monthly readers by offering rare insight into how journalists and PR professionals are redefining their relationship in a

Meta’s EU-wide suspension of political and social issue ads will reshape how advertisers engage voters and advocate under new rules.

What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR programs? Read the full article at MarketingProfs

Which social media platform is the most popular with various age groups? To find out, researchers looked at publicly available global data from a range of sources. Read the full article at MarketingProfs

MrBeast, YouTube’s most-subscribed creator, has expressed concerns about artificial intelligence potentially threatening the livelihoods of content creators as new AI video generation tools advance rapidly. “When AI videos are just as good as normal videos, I wonder what that will do to YouTube and how it will impact the millions of creators currently making content

YouTube has launched its “Activation Partners” program, bringing together trusted third-party providers with expertise in YouTube buying strategies and campaign management. The program aims to help advertisers navigate the platform more effectively and maximize their return on investment. “As the number-one streaming platform in the U.S. for over two years according

Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.

With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen.

Microsoft is the latest in a string of partnerships that Amazon has announced recently.

The latest addition to the company's ad protection suite gives brands new control over fraud and performance data. The post Invalid traffic detection gets smarter with HUMAN’s Page Intelligence appeared first on MarTech.

From Doja Cat snacking on a MAC lipstick to Selena Gomez and Benny Blanco saying “I do”, this month is anything but boring. AI is back in the spotlight and one influencer is living her best life in a pink Barbie dreamworld. Read on for this month's Influencer Chronicles.

Hallam has officially repositioned as a specialist B2B agency, on a mission to get brands onto the Day-1 List. Alongside this, we’ve launched Better B2B, a new community for marketers to connect, share, and lead the next wave of B2B growth. The post Championing B2B: Hallam’s next chapter appeared first on Hallam.

The cost of fragmented sales reporting For many B2B organisations, sales reporting is a constant source of frustration. Each market or team develops its own way of working, often using different spreadsheets, systems and formats. The result is wasted hours reconciling inconsistent data, managers struggling to make confident decisions, and salespeople burdened by man

The tech giant’s Connected Intelligence framework represents a fundamental shift in how employees will work — not just with each other but alongside AI agents.

The Trade Desk faces rising competition and market pressures as rivals like Amazon and Google advance.

The key question are: whether the medicine will be worse than the illness, and is the a case of too little too late?

Here's what happened on the first day of Advertising Week New York — where a record-breaking number of attendees aired grievances.

Unfortunately, Digiday wasn’t in the courtroom (we’ve got day jobs) but we’ve been trading notes with people who were.

Adelaide’s AU attention metric is being folded into Nielsen ONE to help customers get closer to determining outcomes — the measurement rallying cry of 2025.

Are AI tools eliminating marketing jobs? Yale study finds zero displacement after 33 months despite high exposure scores. The post Are AI Tools Eliminating Jobs? Yale Study Says No appeared first on Search Engine Journal.

Live in-flight advertising is evolving, and so is what it means for brands aiming to reach audiences on the move this holiday season.

OpenAI launches app platform in ChatGPT with developer SDK. Initial partners include Spotify, Zillow, Canva. More apps coming later this year. The post OpenAI Launches Apps In ChatGPT & Releases Apps SDK appeared first on Search Engine Journal.

New Legal and Regulatory Developments For Creators The creator economy is maturing quickly, and so are the rules that govern it. As Congress pays closer attention and the FTC sharpens its guidance, creators, agencies, and brands are being asked to professionalize how they disclose, document, and execute influencer marketing. The message from our recent LinkedIn Live

Snapchat's looking to showcase the potential of its latest ad placement.

Four vetted companies join YouTube Activation Partners program offering campaign management expertise for advertisers seeking specialized platform support.

Google announced on October 6, 2025, new restrictions for election ads in Chile, requiring compliance with local electoral laws and silence periods.

YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison. The post YouTube View Drops Likely Tied To Ad-Block List Change appeared first on Search Engine Journal.