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Google rolls out total campaign budgets for PMax beyond the U.S.

Google is rolling out total campaign budgets to PMax globally, giving advertisers tighter, flight-friendly control without the hassle of daily budget math.

Switzerland releases AI regulation report with three governance approaches

Switzerland's Federal Council published a February 12 report outlining regulatory approaches for artificial intelligence, from sectoral to EU alignment.

Google DeepMind develops efficient document ranking method through attention optimization

Google DeepMind researchers introduce BlockRank, reducing computational costs for large language model document ranking by 4.7 times through structured sparse attention.

Beehiiv goes all-in-one for creators

Beehiiv expands beyond newsletters with a suite of tools, aiming to become the ‘content economy operating system.'

YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns

Google is testing retroactive cost reductions in Demand Gen tCPA campaigns, giving advertisers a financial buffer when early performance falls short.

This week: Amazon unleashes advertising infrastructure overhaul

Amazon debuts unified Campaign Manager, AI agents, and expanded analytics at unBoxed 2025 while Google rolls out measurement improvements and IAB Tech Lab introduces agentic standards.

Manifest financial expands from managing money to making it with Nucreator deal

Michael Cavallaro & Jannifer Minelli Manifest Financial’s September 2025 acquisition of AI startup Nucreator signals a new phase in how fintech is powering the creator economy. The Los Angeles–based company, founded in 2024, is expanding from managing creators’ finances to helping them generate new income streams through brand partnerships. “Creators are the next fo

Why Ashley Norton swapped law books for long-form storytelling on YouTube

It’s not every day that a lawyer trades case files for YouTube scripts. Yet, for Ashley Norton (@3Quirky5U), that unlikely shift became the start of a new kind of career built not on courtroom arguments, but on curiosity, research, and the art of cultural storytelling. Before she became known for her meticulously crafted video essays […]

Broadsign enables advance DOOH booking through StackAdapt partnership

Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation.

Patreon unveils on-platform discovery features to reduce creator reliance on social media

Patreon is launching new on-platform discovery features designed to help creators grow their audiences directly within its ecosystem, CEO Jack Conte announced in a video update to the platform’s creator community. The initiative represents a strategic pivot for the company, which has traditionally focused on facilitating payments between creators and fans whose rela

Conversational AI is growing rapidly, but consumers have a few concerns

Conversational AI has gone mainstream, with more than 80% of consumers using it in the past three months. The post Conversational AI is growing rapidly, but consumers have a few concerns appeared first on MarTech.

October 2025 HubSpot updates include faster files, cleaner data and smarter AI

Even the smallest updates can be massive time savers. Here’s what HubSpot tackled in October. The post October 2025 HubSpot updates include faster files, cleaner data and smarter AI appeared first on MarTech.

Washington post partners with Triton Digital for podcast monetization strategy

The Washington Post selects Triton Digital to power its podcast advertising and measurement infrastructure, joining a growing roster of premium publishers.

Bauer Media Audio expands audioXi reach with TuneIn in three markets

Bauer Media Audio announced November 6 a partnership with TuneIn to expand audioXi's digital audio inventory across Poland, Slovakia and Portugal markets.

Usercentrics reaches €100M ARR milestone in consent management

Consent management platform Usercentrics processes 7 billion consents monthly across 2 million websites as privacy regulations protect 82% of global population.

Google rejects EU breakup demand in ad tech antitrust response

Google submitted formal compliance plans rejecting structural remedies in European Commission ad tech case while facing parallel DOJ antitrust proceedings in United States.

Ahrefs restores top 100 search result tracking after Google parameter restrictions

Ahrefs gradually returns top 100 search results tracking functionality after Google eliminated the num=100 parameter in September, affecting SEO tool operations.

"You need to be an event business"

“It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.”

PubMatic beats Q3 2025 expectations with CTV growth, AI strategy

PubMatic exceeded Q3 2025 revenue and profitability guidance with $68M revenue, 50%+ CTV growth, and emerging 80%+ gains as AI infrastructure powers platform.

California approves regulations for data broker deletion platform

California Privacy Protection Agency finalizes Delete Act regulations requiring data brokers to process consumer deletion requests through centralized platform starting August 2026.

Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals

Walmart’s website says its meal costs 25% less than the basket it offered last year, and that the turkey was at the lowest price since 2019.

Amid search wars, Google touts YouTube, display inventory to advertisers

Google is pushing Demand Gen and YouTube to ad partners, hedging against the inevitable erosion of its search business by AI chatbots.

Creators embrace Beehiiv’s push beyond newsletters

Creators are embracing Beehiiv’s new website, product and analytics tools to help them grow beyond the competitive newsletter space.

Feeling anti-social?

Slop, scams, and sad salaries. The post Feeling Anti-Social? appeared first on Carney.

YouTube tests comment summaries in YouTube Studio

The summaries will provide a quick snapshot of audience responses.

LinkedIn adds AI-Powered conversational search

Now you can find peple, pages and posts by asking more specific questions.

YouTube addresses creator concerns on content moderation and appeals

YouTube clarifies its content moderation practices and appeal processes following widespread creator questions about automated termination decisions in November 2025.

OpenAI must turn over 20 million ChatGPT conversations to New York Times

Court rejects OpenAI stay request on November 13, requiring disclosure of 20 million anonymized chat logs by November 14 in copyright lawsuit discovery.

New AI ad tools, Shopping brand inclusions, mobile carousel search ads, and more

STACKED MARKETER - The marketer's #1 daily newsletter! Assistance for your assistants: Google launched two AI-powered tools to help you clean up your ads at both ends. Here’s what they do: Ads Advisor helps you optimize campaigns, brainstorm creative ideas, fix policy issues, and more. It continues to learn and becomes more personalized over time. Analytics Advisor

Amazon adds interactive video ads, extends its lookback window, unifies reporting, and more

STACKED MARKETER - The marketer's #1 daily newsletter! Time to show off: Amazon is rolling out interactive Sponsored Products video ads that let you upload up to five—count them on your fingers—product feature videos per product. Amazon claims early testing shows a 9% increase in overall click-through rate. Pretty solid. But shoppers who watch for more than five sec