#OMP!

Surfacing the best in online marketing

Online marketing articles

EU eliminates customs exemption for low-value imports from China

EU finance ministers agreed to remove duty exemptions on parcels under €150, targeting Chinese retailers and accelerating implementation from 2028 to early 2026.

OpenAI's Altman says Google profits when search fails

Sam Altman outlined workplace AI transformation and Google's search conflicts during October 17 Progress Conference appearance with economist Tyler Cowen.

Google defends parasite SEO policy amid European investigation

Google characterizes European Commission investigation into site reputation abuse policy as misguided and harmful to search quality.

Facebook adds AI tools to marketplace

Some new ways to find the best deals on Facebook Marketplace.

Salesforce buys AI startup to boost its enterprise search abilities

Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams. The post Salesforce buys AI startup to boost its enterprise search abilities appeared first on MarTech.

Campaign Monitor’s latest feature takes the guesswork out of email performance

See email performance in a whole new light Email marketing success doesn’t come from guessing what’s... The post Campaign Monitor’s Latest Feature Takes the Guesswork Out of Email Performance appeared first on Campaign Monitor.

Google’s new “Ads Advisor” AI is put to the test

Google’s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns.

TikTok officially launches its bulletin boards feature

Like Instagram's Broadcast Channels, but in TikTok form.

Snapchat shares insights into what creators are seeking in brand deals

A look at what creators are seeking in branded content partnerships.

Identity is finally within reach for challenger brands

Patrick Roman Gut, svp and head of new business, Adstra Ask the marketing leader of a typical challenger brand about identity and they’ll likely say more about aspirations than applications. Brand teams know that identity is fundamental to everything they care about, from finding new customers and lowering acquisition costs to accurately measuring campaign effective

Google Ads boosts accuracy in advertiser account suspensions

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within 24 hours.

Google sharpens suspension accuracy and speeds up appeals for advertisers

Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement. The post Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers appeared first on Search Engine Journal.

Google adds AI-Powered shopping tools for the holidays

The new tools will be help you find relevant products, and even make purchases on your behalf.

Facebook Marketplace gets a glow up

We're introducing AI integrations, collaborative buying, and more to make shopping on Marketplace easier and more fun. The post Facebook Marketplace Gets a Glow Up appeared first on Meta Newsroom.

Where to buy email lists? 7 top databases compared

Buying email lists is one of the most impactful ways of reaching potential customers at scale. However, purchasing them from the wrong providers can damage your brand reputation and affect your email deliverability.

9 Apollo.io competitors & best alternatives [2025] (clone)

Why do prospects check out Apollo.io competitors?

15 best ZoomInfo competitors & alternatives compared [2025]

The sales intelligence market is growing fast, providing plenty of alternatives to ZoomInfo - Just see all the pages that pop up when you search ‘who are ZoomInfo competitors?’

11 of the top Lusha alternatives and competitors for 2025

Who are Lusha’s top competitors, and what makes them stand out? This article compares the best alternatives to Lusha, including features, pricing and reviews.

AI sends 1% of website traffic – and most of it is from ChatGPT

ChatGPT tops AI referrals; AI highlights brands Google doesn't; and organic search still drives the most traffic, new benchmark report finds.

Google reminds websites to use one review target

Google updated its review snippet documentation to clarify that each review or rating in structured data should point to one clear target, reducing ambiguity. The post Google Reminds Websites To Use One Review Target appeared first on Search Engine Journal.

Google Ads experiment taps Twitter creatives for PMax campaigns

Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns.

Influencer marketing platform the Cirqle secures direct integration with Meta’s creator marketplaces

The Cirqle, an influencer marketing platform, launched the first direct integration with Meta‘s Facebook and Instagram Creator Marketplaces, moving from data scraping to first-party data syncing. The partnership enables brands to discover creators, issue contracts, approve content, and launch ads while staying within Meta’s verified environment. Unlike traditional i

Where capital meets capability: LivingWorks Ventures’ bid to empower creator-led businesses

LivingWorks Ventures is wagering that the real currency of the creator economy isn’t clicks or contracts, but connection, the enduring kind that transforms cultural influence into ownership. The new $30 million fund, led by advertising veteran Scott Elias and creator-economy entrepreneur Christopher Sorge, aims to move creators from campaigns to company ownership. T

Tyler Chou launches legal collective to help creators protect and scale their businesses

As legal emergencies pile up across YouTube, a new kind of infrastructure is emerging, not in the form of software or funding, but in education. Tyler Chou, founder and CEO of Tyler Chou Law for Creators, has built a law firm serving some of the internet’s biggest names. Now, she’s turning her expertise into something […]

How SaaS solution preferences are evolving [Infographic]

Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools, according to recent research. Read the full article at MarketingProfs

Google releases AI shopping updates for the holidays

Google's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.

Google adds AI shopping tools across search, Gemini

Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling. The post Google Adds AI Shopping Tools Across Search, Gemini appeared first on Search Engine Journal.

Lazy link building building strategies that work

How to build high quality links with very little effort. You might as well try them. The post Lazy Link Building Building Strategies That Work appeared first on Search Engine Journal.

IAB Tech Lab unveils Agentic RTB Framework to boost real-time ad trading efficiency

The new Agentic RTB Framework promises to slash programmatic ad latency by 80%—and reshape how AI-powered agents trade in real time. The post IAB Tech Lab unveils Agentic RTB Framework to boost real-time ad trading efficiency appeared first on MarTech.

Secrets of a wildly successful website

The creator of a wildly successful website shares their secrets to how it all happened. The post Secrets Of A Wildly Successful Website appeared first on Search Engine Journal.