#OMP!

Surfacing the best in online marketing

Online marketing articles

Microsoft to test free Xbox Cloud Gaming with ads

Microsoft begins internal testing of ad-supported Xbox Cloud Gaming on October 3, 2025, featuring two-minute preroll ads and five-hour monthly limits.

The questions before the questions

“I’m applying to work at Disney, do you know anyone who can give me a reference…” “My two partners and I are planning a new company, can we ask you for feedback on our business plan before we go out to raise a seed round?” “We’re moving to Centerville, which neighborhood should we consider?” “Which […]

OpenAI builds in-house ad infrastructure for ChatGPT growth

OpenAI posted a job listing on September 24, 2025, seeking an engineer to develop internal marketing technology infrastructure including campaign management and attribution systems.

Google ends call ads in February 2026, shifts advertisers to RSA format

Call ads will stop serving in February 2027 after Google removes creation options in 2026, pushing advertisers toward responsive search ads with call assets.

Google to phase out Call-Only Ads by 2027

Google will retire Call-Only Ads by 2027, pushing advertisers to shift phone lead campaigns to Responsive Search Ads with Call Assets.

Google Analytics expands benchmarking with unnormalized metrics

Google Analytics now lets businesses benchmark absolute metrics like New Users and Total Revenue.

New report reveals an 8% mobile landing page conversion gap

Mobile landing pages convert 8% worse than desktop despite 83% traffic share. New data reveals how simple fixes recover lost conversions. The post New Report Reveals An 8% Mobile Landing Page Conversion Gap appeared first on Search Engine Journal.

The AI-Generated Social Media Era Is Here

OpenAI launches a TikTok-like app filled with deepfakes, Syracuse University gets serious about the creator economy, and DoorDash brings creator videos to its app.

Perplexity releases Comet browser globally at no cost after three-month limited rollout

Perplexity made Comet browser freely available on October 2, 2025, after millions joined waitlists. The browser includes AI assistants and mobile apps.

Salesforce announces new initiatives to build trust in AI agents

AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps. The post Salesforce announces new initiatives to build trust in AI agents appeared first on MarTech.

Fubo secures exclusive UEFA qualifier streaming rights for october

Fubo announces exclusive U.S. distribution of five UEFA European Qualifiers to FIFA World Cup 2026 as pay-per-view events from October 10-14, 2025.

People Inc. acquires food publisher Feedfeed to boost creator strategy

People Inc. acquires Feedfeed, a food publisher and creator network with 7 million social media followers and approximately 1,000 influencer partners. This marks the first acquisition since Dotdash Meredith rebranded to People Inc. in July. The acquisition deepens People Inc.’s existing food publishing portfolio while providing access to Feedfeed’s creator partnersh

Ex-LinkedIn account manager Rachel Tokar turns comedy skits into full-time creator career

Rachel Tokar crafts mini comedy scenes where finance bros meet their dream dates and manic pixie dream girls reveal their true colors, all from her phone in the streets of New York City. The Michigan native and former tech sales professional has quickly turned her comedic lens on dating culture and corporate America into a […]

Creator marketing enters ‘era of efficacy’ as budgets surge 171% Y-o-Y, per CreatorIQ report

A new industry report from CreatorIQ reveals that creator marketing investments have increased by 171% year-over-year, with brands redirecting significant portions of their digital advertising budgets toward influencer partnerships. The report, which surveyed 1,723 brands, agencies, and creators across 17 industries and 9 regions, identifies a notable shift toward w

Marketers say AI aspirations get stuck in ‘pilot purgatory’

Marketers say AI helps with content and campaigns, but too many can’t move beyond experimentation and individual use cases. The post Marketers say AI aspirations get stuck in ‘pilot purgatory’ appeared first on MarTech.

The Trade Desk and DIRECTV develop custom Ventura TV operating system

The Trade Desk partners with DIRECTV to create custom Ventura TV OS version for third-party manufacturers, announced October 1, 2025.

Google clarifies brand usage in Shopping product titles

Google updated its Merchant Center product title policy on October 3, 2025, clarifying that only manufacturers can use their own brand name in the short_title attribute for resold products.

How to secure corporate sponsorships & market your mission

Nonprofits know how crucial marketing is for acquiring supporters, earning donations, and fulfilling their missions. But these organizations also often have tight budgets and limited staff time. Sometimes, you just need extra support to effectively promote your cause—and that’s where sponsorships come in. Corporate sponsorships offer nonprofits the opportunity to ga

Law firms recruit advertisers for lawsuits after Google antitrust ruling

Law firms approach brands with claims of up to 30% refunds on Google ad spend since 2016, following the April 2025 court ruling on ad tech monopolization.

Magnite unifies curation and activation within ClearLine platform

Magnite announces ClearLine evolution on October 1, 2025, unifying curation and activation across premium supply with AI integration from streamr.ai acquisition.

CTV players hope importing social assets can lower brands’ barrier to entry

LG Ad Solutions is rolling out a tool that repurposes paid social and influencer ads for its TV inventory. Will the tactic catch on?

‘It’s like Google all over again’: What OpenAI’s Instant Checkout signals about conversational commerce

As OpenAI moves into shopping, marketers see a small step with big implications for discovery, measurement, and retail media.

Workslop

It happens. The post Workslop appeared first on Carney.

Lemonlight launches AI commercial service for enterprise brands

Video production company delivers scripted AI-powered commercials in days at 60% lower cost with producer oversight through global network.

Trade Desk launches OpenAds to counter supply chain manipulation

Trade Desk responds to Prebid transaction ID changes with OpenAds auction platform and forked wrapper, escalating supply chain transparency battle.

Data shows that X premium subscribers get significantly more post reach

New data on the benefits of paying for X's subscription package.

TikTok announces activations for the launch of Taylor Swift’s new album

TikTok's going big on Taylor Swift this month.

Snapchat shares data on the rise of women’s sports

Female sports are having a moment, which presents new opportunities.

Instagram tests opening to reels as the main feed

With Reels driving more engagement, this makes sense.

Meta unveils Business AI and new generative tools

Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.