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Is AI Search SEO Leaving Bigger Opportunities Behind?

Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere. The post Is AI Search SEO Leaving Bigger Opportunities Behind? appeared first on Search Engine Journal.

How Delish’s Joanna Saltz built a sizzling brand and hot career in a fickle industry

At a time when media careers are often measured in months rather than years, the editorial director is something of an anomaly.

How TikTok Shop will police for fraudulent behavior on Black Friday and Cyber Monday

TikTok Shop is preparing for the peak holiday shopping season, when strong sales are often accompanied by an uptick in counterfeit goods and fraudulent behavior.

Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric

While Netflix's intention was more transparency and clarity over reach methodology, marketers aren't yet confident in how accurate it really is.

You’re worth it

Social salaries in 2025. The post You’re Worth It appeared first on Carney.

Plastic surgery PPC: 5 ways to cut costs and increase leads

In order for you to succeed in today’s digital age, you need to have solid plastic surgery PPC campaigns ready to attract potential patients online. The competitions in the cosmetic clinics have a lot of competition. If you’re not managing your ads properly, chances are you can quickly drain marketing budgets without producing results. The post Plastic Surgery PPC:

How to Increase Conversions from Anonymous Visitors with CausalFunnel

Many visitors browse your website without taking action. Learn how CausalFunnel uses AI-driven segmentation and targeted nudges to turn anonymous traffic into real conversions. The post How to Increase Conversions from Anonymous Visitors with CausalFunnel appeared first on CausalFunnel.

Microsoft makes Clarity mandatory for publishers

Microsoft now requires third-party publishers to use Clarity, ensuring transparent, brand-safe ad placements and filtering noncompliant traffic.

Google Ads Editor 2.11 gets campaign-level negatives and smarter automation

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.

Edits adds improved caption editing, new effects

Edits is also getting a Boomerang-style Reverse play option.

Meta discontinues Facebook Like and Comment buttons for external websites

Meta plans to remove Facebook Like and Comment buttons from third-party websites on February 10, 2026, marking the end of social plugin features.

Amazon Music launches fan groups for community-based music discovery

Amazon Music introduces Fan Groups in Canada, enabling listeners to share and discover music through dedicated communities without leaving the streaming app.

Index Exchange files antitrust lawsuit against Google over ad tech monopoly

Index Exchange filed federal lawsuit Nov. 10 seeking damages for Google's decade-long manipulation of ad exchange markets through First Look, Last Look, and Project Poirot.

Microsoft Advertising requires Clarity for third-party publishers

Microsoft Advertising mandates Clarity installation across all third-party publishers starting immediately, filtering non-compliant traffic as nonbillable.

October 2025 digital marketing roundup: what changed and what you should do about it

October showed just how fast AI is reshaping how brands connect, convert, and stay visible. OpenAI turned chats into checkout experiences. Google tested AI-written snippets and agent-driven search. The line between platforms, ads, and transactions keeps disappearing. Creators gained new credibility. Rebrands proved riskier than ever. Data-driven PR entered a new era

YouTube adds new ‘Hype’ options, members-only content filters

Now you can double-down on your promotion of rising creators.

Threads adds podcast promotion tools

Now you can link your podcast to your Threads profile.

How Jersey Mike’s demonstrated incremental value with AI-powered programmatic CTV

Matt Wasserlauf, CEO, Blockboard There is no bigger buzzword in the world than AI. Right now, investments in the hundreds of billions of dollars are rolling in to pay for chips, data centers and people to build out artificial intelligence. NVIDIA, the leading AI chip-maker, just became the first five trillion-dollar company. Many on Wall […]

Influencer marketing M&A activity rebounds in 2025 as industry consolidates, per report

The influencer marketing sector, valued at $44.2 billion globally and growing at a 12.8% compound annual growth rate, has seen significant merger and acquisition (M&A) activity in 2025 despite a sharp decline in deals in 2024, according to Quartermast Advisors’ “2025 Influencer Marketing M&A Report.” Transaction volume decreased 68.4% year-over-year in 2024, but ear

Tim Berners-Lee warns AI may collapse the ad-funded web

Sir Tim Berners-Lee helped build the modern web. Now he’s worried AI could help destroy its business model.

Google expands image search ads with mobile carousel format

Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user attention.

LinkedIn launches integrations to help boost LinkedIn events

LinkedIn saw a 24% increase in events shared to the app last quarter.

New report: The latest Digital and Social Data from the UK

We’ve just launched our latest report in the Global Digital Report series: Digital 2026: The United Kingdom. Here are some of the highlights.

Podstock signs Ballen Studios, extends Dear Media partnership to unify cross-platform podcast analytics

Podcast analytics provider Podstock has announced a new partnership with Ballen Studios and a three-year contract extension with Dear Media to enhance cross-platform measurement capabilities for podcast networks. The deals aim to help podcast publishers connect performance data across audio, video, and social channels with revenue outcomes as content creators increa

With negative review extortion scams on the rise, use Google’s report form

Last month, Google launched a form to report negative review extortion scams and it seems to work.

Google tightens rules on fraud-linked phone numbers in ads

Advertisers should review and verify all phone numbers in their ads, as Google will soon disallow any linked to fraud or past policy violations.

iHeartMedia, TikTok launch major cross-platform creator partnership

iHeartMedia and TikTok announced a partnership that expands TikTok creators’ reach across multiple audio platforms, including podcasts, broadcast radio, and live events. The collaboration builds on their earlier “Next Up: Live Music” singing competition launched in July. According to the announcement, the partnership centers on the creation of the TikTok Podcast Net

Microsoft taps top influencers to boost Copilot in consumer AI battle with ChatGPT

Microsoft is recruiting major social media influencers to promote its Copilot AI assistant as it seeks to challenge OpenAI’s ChatGPT in the consumer market. Recent data reveals the size of the gap Microsoft aims to close: Copilot currently attracts 150 million monthly active users, while ChatGPT boasts 800 million weekly active users. Google’s Gemini also […]

The financial identity crisis: why creator businesses rely on personal funds

Content creators increasingly view themselves as legitimate business owners while operating with personal financial tools, according to the “Monetized Visa 2025 Creator Report.” The report’s most revealing insight highlights a stark contradiction: while 68% of creators surveyed identify as small business owners, 86% finance their operations through personal funds, w

How CMOs are using AI for their jobs

Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent research from Dentsu Creative. Read the full article at MarketingProfs