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What makes customers abandon brands? [Infographic]

Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a recent survey. Read the full article at MarketingProfs

Google is not diminishing the use of structured data in 2026

A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026. The post Google Is Not Diminishing The Use Of Structured Data In 2026 appeared first on Search Engine Journal.

A good business vs. a useful idea

Ideas open doors, lead to connections and make things better. But not all good ideas are good businesses. Crop rotation is a good idea. So is sous vide cooking and the sport of juggling. But these aren’t good businesses. A business thrives when it can charge a premium–selling something for more than it costs. That […]

Ad tech briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets

Even as regulators probe AppLovin, investors piled in, while The Trade Desk’s solid quarter drew side-eyes, demonstrating the challenges of ad tech in the AI-era.

Publishers swap traffic angst for strategy in Q3 earnings

There's a tone shift in publishers’ Q3 earnings: focus on video, direct audiences and AI licensing to offset search-driven ad revenue declines.

Baby bye, buy, bye

The Bye-Now Effect. The post Baby Bye, Buy, Bye appeared first on Carney.

LinkedIn vs. engagement pods, TikTok’s bulletin boards, X’s premature clicks, and more

STACKED MARKETER - The marketer's #1 daily newsletter! LinkedIn is finally taking steps against engagement pods, the coordinated groups that artificially boost content. LinkedIn’s VP of Product Management says the platform wants to make pods “entirely ineffective” by improving detection, limiting reach, and targeting third-party automation tools. If you’ve been usin

A new Creative content section, Performance Max channel reporting, preferred audience targeting, and more

STACKED MARKETER - The marketer's #1 daily newsletter! A good house cleaning always makes us feel better. Especially when it’s done for you: Google Merchant Center added a new Creative content section that pulls video assets from your website, social channels, and AI-generated content into one hub. These videos automatically sync to your Google Ads asset library for

Home services digital marketing strategies

Over 2.5 million home services businesses operate in the U.S., from HVAC companies and plumbers to pest control specialists and landscapers. Most compete within a 10-15 mile radius, fighting for the same local customers. Here’s the problem: your potential customers need help right now. A burst pipe. A broken AC in July. A wasp nest […]

11/11 meaning in numerology, and how lifestyle brands can use it for marketing magic!

Learn what 11/11 means in numerology and how lifestyle brands can harness this “manifestation portal” for meaningful, high-engagement social media content, marketing campaigns, and storytelling moments.

Retail sales grow 5% in october as consumers prepare for holidays

October retail sales increased 0.6% month-over-month and 5% year-over-year, showing momentum ahead of the 2025 holiday season when spending should exceed $1 trillion.

Google’s new AI tool touts creating optimized content in a scalable way

Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.

Meta projected $16B from scam ads, internal docs show

Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers. The post Meta Projected $16B From Scam Ads, Internal Docs Show appeared first on Search Engine Journal.

Snapchat shares data into evolving grocery shopping trends

Despite tougher economic conditions, grocery marketers can align with some key shopping trends.

TikTok partners with iHeartRadio to help creators branch into audio

The pair will launch the TikTok Podcast Network, which will feature up to 25 creator-led shows.

Reddit launches new interactive ad options

There’s a range of options to choose from to create engaging, interactive promotions.

Trust over trends: How Anda Vlasaku’s Saku Agency turns the ‘right fit’ into long-term ROI

Amid influencer fatigue and AI-driven marketing shifts, London-based Saku Agency has built a business around one idea: when the match feels real, the results compound. After losing her job during the pandemic in 2020, founder Anda Vlasaku decided to build something from what she already had: relationships, resilience, and a clear sense of purpose. “Everything […]

Quill’s podcast analytics platform cohost launches podcast growth tracking metric

Quill-owned podcast analytics and hosting platform CoHost launched its New Listener Metric, designed to help podcasters measure audience growth more accurately. The feature tracks the number of unique listeners tuning in for the first time across custom timeframes. “For many podcasters, downloads alone don’t tell the full story,” said Fatima Zaidi, founder and CEO o

Vertigo marketing group launches AI-powered content creation studio in patchogue

Vertigo Marketing Group opened a new content creation studio in Patchogue Village, New York, establishing a hub for brands seeking media production capabilities and emerging marketing technologies. According to Long Island Business News, the facility integrates artificial intelligence tools, creator collaboration spaces, and multimedia production environments under

TikTok shop reaches eBay sales volume despite regulatory headwinds

TikTok Shop achieved $19 billion in global quarterly sales, matching eBay’s volume, according to analytics firm EchoTik. The platform’s U.S. market generated $4-4.5 billion, representing 125% growth compared to the previous quarter despite ongoing regulatory challenges. The e-commerce arm continues its expansion less than two years after launching in the U.S., with

How Meta is helping brands connect with customers through culture to drive brand impact

On October 23, Meta hosted the Meta Brand Building Summit: Canada Edition in Toronto, bringing together more than 200 marketing leaders to help brands tap into culture happening on our apps, making it easier than ever to be part of the conversations that resonate with audiences. We introduced Reels Trending Ads for the first time in Canada. Reels Trending Ads allows

We are social’s monday mashup #749

Meta expands AI video feed, TikTok launches new AI tools, Threads puts a stop to doom scrolling, and more social media news.

3 stats defining social media in 2026

The data points marketers need to know about how social media usage is changing in the new year.

Australia implements world's strictest social media ban for under-16s

Australia bans social media for children under 16 starting December 10, 2025, affecting Facebook, Instagram, TikTok, YouTube, Reddit, and Kick, with platforms facing $49.5M fines.

A LinkedIn joke that went *horribly* wrong

The 5 smartest (and dumbest) growth tactics this week.

Ride-hailing app puts social justice in drive

The company made its name by disrupting ride-hailing with a fairness-first model.

Brands and retailers are already rushing to capitalize on World Cup fever

While the World Cup is more than seven months away, tickets are already on sale, and brands are getting involved now.

AI agent developers have become adland’s in-demand role

Agencies and brands are hiring developers who can bring pragmatism to their AI agent efforts. They're up against a lot of competition for that talent.

Daily Mail says Google AI Overviews have killed click-throughs

Daily Mail’s clickthroughs drop 80–90% when Google AI Overviews appear, but traffic impact remains minimal due to strong direct traffic.

Media buying briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals

Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.