UK-based video podcast network HERA Media launched at the beginning of October this year, with its three founders, Rosie Allimonos, Nishma Patel Robb, and Kirsty Hunter, sharing a clear conviction: women’s voices were missing from the mainstream podcast market. Although women are expected to control 75% of discretionary spending by 2030, 80% of the UK’s […]
If you are hosting images, videos or other content on third-party cloud services, you probably want to verify those in Search Console.
For more than a decade, producer Matt Zien helped shape the worlds of television and documentary filmmaking, creating shows that explored the inner workings of culture, celebrity, and belief. Today, he’s reimagining storytelling. As the founder of KNGMKR Labs, a creative studio operating at the intersection of cinema, technology, and culture, Matt believes artificia
Refy Beauty, the British brand founded by Instagram influencer Jess Hunt, launched its full product range in the Middle East through Sephora to mark its fifth anniversary. As WWD reports, the expansion began with online availability at Sephora.me on November 1, followed by in-store presence across Gulf Cooperation Council countries starting December 1. “It’s been […
Kick is introducing its native Drops functionality on November 13, enabling viewers to earn in-game rewards while watching livestreams. The platform selected “Rust” (developed by Facepunch Studios) as its inaugural partner for the feature, marking a strategic move in its expanding gaming ecosystem. The new Drops system allows game developers and creators to reward v
Netflix has begun testing vertical short-form video on mobile devices as part of a broader strategy to diversify content offerings while maintaining its distinction from user-generated content (UGC) platforms. The company’s CTO, Elizabeth Stone, outlined the initiative at TechCrunch Disrupt 2025 last week, emphasizing that Netflix aims to provide “snackable” content
Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.
Sick of fragmented data sabotaging your efforts? Break silos and unlock smarter, faster marketing remains a challenge. The post Why do disconnected data and silos persist in marketing organizations? appeared first on MarTech.
Threads launches Ghost Posts, TikTok launches new AI tools, Threads gives you more control, and more social media news.
A light gray background with Holiday 100 written in large text surrounded by small images of featured gift items—including Google Pixel Buds Pro 2, shoes, a purse, a blanket, makeup and jewelry.
Google says AI surfaces businesses the same way people do, by checking what others recommend online. The post Google Discusses Digital PR Impact On AI Recommendations appeared first on Search Engine Journal.
Brands are stretching holiday ad spend over longer periods in response to shifting consumer habits.
It's no secret Dentsu's holdings outside of the Japanese market have been an ill fit since the holdco bought Aegis in 2013. But it's worth understanding why.
Local biz GEO The post AI in the Neighborhood appeared first on Carney.
Bluesky has a growing community of dedicated, knowledgeable users.
Including improved algorithmic recommendations, a separate XChat app, and more.
More data from IG, but is it actually helpful?
Time to get planning on your seasonal campaigns.
Commission's scoring system weights supply chain 20% and legal jurisdiction 10%, letting US providers win contracts despite foreign government access.
Marketing must adapt to changing consumer behavior and regularly evaluate strategies for improvement. Incorporating inbound marketing has historically been a formidable vehicle to attract, engage, and delight target audiences by building relationships and trust.
Disney channels including ABC, ESPN and FX disappeared from YouTube TV on October 30, 2025, affecting over 9 million subscribers after failed contract negotiations.
Artists group questions consent, compensation, and clarity in Universal Music Group's deal with AI music generator Udio announced October 30, 2025.
All marketing is multi-channel at this point, with needs to be addressed in social media, SEO, PPC, email, and more. Marketers and business owners must follow what's trending, or they'll fall, possibly hopelessly behind. There is no shortage of digital marketing tips, tools, tricks, and trends across all industries. Here are our suggestions for the trends to watch a
Sam Altman grew defensive when questioned about OpenAI's compute commitments exceeding revenues, offering stock sales instead of financial clarity.
Consumers say AI predicts needs before they ask, which explains why it carries more influence than friends. The post AI gains influence with shoppers, but search still rules appeared first on MarTech.
Cybersecurity companies face a unique challenge online. Your website must inspire confidence in prospects who are evaluating whether you can protect their most sensitive assets. Every design choice, every word, every second of load time either reinforces or undermines that confidence. Get it wrong, and enterprise buyers move to the next vendor on their list.
The first things humans invented, before fire, the wheel or baked brie, was trust. Trusting the others in the village. Trusting that you could get a good night’s sleep. Trusting that what you heard was true. We’ve expanded the village from twenty people to billions. Walter Cronkite was effective because millions of people trusted him, […]
Leading media buyers have tabled terms to establish ‘fair auctions’ following the recent TID row.
More than 1,500 chief executives have left their posts so far this year through August, up 4% from last year.
It's no secret the company wants advertisers to see its demand-side platform as the backbone for buying across the open web.