#OMP!

Surfacing the best in online marketing

Online marketing articles

WPP’s Open Pro AI suite already faces competition from Google and Canva

The holdco hopes its new product can open up SaaS revenue. But tech companies are on its tail.

Future of marketing briefing: AI didn’t break agencies – the talent drain did

It’s not about chasing AI breakthroughs or assembling yet another full-stack planning and buying setup. It's something more fundamental – and harder to fix.

Ghost posts

Nothing is forever. The post Ghost Posts appeared first on Carney.

LinkedIn reports significant increases in post comments and video posts

LinkedIn is also taking more action to crack down on fake engagement activity.

YouTube and TikTok roll out new AI tools for both shoppers and creators

STACKED MARKETER - The marketer's #1 daily newsletter! Netflix and bill? This is how we chill: YouTube just rolled out QR codes for shoppable videos on TV screens so that viewers scan products with their phones and buy instantly. YouTube captured 35B hours of shopping content views last year. That’s a lot of time to turn casual browsing into actual purchases. Sounds

Reddit is already in early testing with its own AI campaign tool

It’s been a long time coming.

Reddit posts another big revenue result in Q3

Reddit continues to drive more interest as people come for human insights.

Reddit reaches 116 million daily users with $585M revenue in Q3

Reddit reported Q3 2025 results showing 116 million daily active users, $585 million revenue up 68%, net income of $163 million, and 40% adjusted EBITDA margin.

Google expands PayPal Hyperwallet to China and Argentina publishers

Google extends AdSense, AdMob, and Ad Manager payment options to China and Argentina on October 30, 2025, adding PayPal and cash pickup flexibility.

LinkedIn highlights thought leader ad opportunities in campaign manager

Another step towards creator monetization in the app,

Threads adds reply approvals, activity feed filters

More ways to manage your Threads engagement, though it could also help to hide critics.

Pinterest launches AI assistant to help you find matching products

The tool is built to help you expand upon your visual examples with spoken queries.

Why effective destination marketing is the future of contextual (year-round) advertising

In today’s digital advertising environment (which we all know is a crowded one), modern destination marketing is an untapped opportunity for brands. The opportunity referred to lies in the audiences marketers gain access to: These audiences are not only engaged and open to receiving communications from brands, but they’re also captive due to the nature […]

Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right)

Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall as advertisers pull back. The post Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right) appeared first on MarTech.

The agentic playbook: Aligning tech and talent at the CIO-CHRO crossroads

I’m so excited to share this with you…as part of the new “Innovation Office” we’re building at ServiceNow, we will produce original research and thought leadership to help our colleagues, customers, and partners (and you!) transcend macro and micro trends into opportunities for innovation and business transformation. Our first series of publications are branded “Inn

How to earn press mentions that boost AI and SEO visibility

Learn how to use AI in your content strategy without losing the human touch. Discover tips to boost efficiency while keeping your voice, empathy, and creativity front and center. The post How to Earn Press Mentions That Boost AI and SEO Visibility appeared first on Intero Digital.

What AI and agents mean for marketing teams — now and in the future

Let's discuss what agent-led systems will mean for marketing teams at the Nov. 4th MarTech Conference. The post What AI and agents mean for marketing teams — now and in the future appeared first on MarTech.

TikTok unveils AI-Powered creation tools, boosts creator revenue sharing

TikTok is introducing new AI-powered tools and a revamped revenue-sharing model to enhance creator capabilities and earnings on the platform. New AI Creation Tools TikTok is rolling out Smart Split, an AI editing tool available globally through TikTok Studio Web. The feature automatically transforms longer videos into multiple short-form clips optimized for the plat

Streams charts unveils twitch viewer demographics tool for brands and creators

Streams Charts has released Twitch audience demographics data for its PRO subscribers, expanding beyond geographic insights to include age, income, gender, and other viewer attributes. The analytics platform now offers standardized audience information intended to streamline sponsorship planning and campaign targeting. The new tool provides access to seven key demog

NYC Mayoral Frontrunner Zohran Mamdani hosts exclusive creator briefing

New York City mayoral frontrunner Zohran Mamdani hosted more than 70 content creators at his campaign headquarters for an influencer-only briefing. The event, which reached a combined audience of 77.3 million users across social platforms, represents a strategic shift in how campaigns engage with voters through non-traditional media channels. Mamdani, a 34-year-old

News creators rival traditional media for audience attention, global study shows

A new study from the Reuters Institute for the Study of Journalism reveals a striking geographic divide in how news creators and influencers compete with traditional media for audience attention across global markets. The research finds that in countries like Brazil, Mexico, Indonesia, the Philippines, Thailand, and the United States, audiences frequently pay more a

YouTube expands TV screen tools as creator revenue from living room viewing surges 45%

YouTube is introducing five new television-focused features as the platform reports substantial growth in creator earnings from TV screen viewership. The number of YouTube channels earning six figures or more in revenue from TV screens has increased by more than 45% year-over-year, YouTube’s Senior Director of Product Management Kurt Wilms reveals in a company blog

Anthropic research shows how LLMs perceive text

Anthropic's research explores how large language models perceive and structure text instead of simply producing it word by word. The post Anthropic Research Shows How LLMs Perceive Text appeared first on Search Engine Journal.

The 6 best web design agencies for manufacturing companies in 2025

Your website is often the first interaction a buyer has with your manufacturing business. In an industry where complex products, technical specifications, and multi-stakeholder decisions are the norm, your digital presence can make or break a deal before you even speak to a prospect.

A little ahead (vs. a little behind)

When we’re a little behind, we borrow to catch up. Perhaps we borrow goodwill and spend less time than we might on a project. Or we need some money to pay the rent, so we borrow against a paycheck. And a good night’s sleep is tempting to borrow from as well. The borrowing compounds, with […]

Microsoft cloud revenue hits $49.1 billion as AI investments accelerate

Microsoft reports 18% revenue growth reaching $77.7 billion in first quarter, driven by Azure expansion and commercial bookings surge exceeding 100% in constant currency.

How to protect your personal information with social media privacy settings

Let’s admit, all of us have clicked “Agree” to the privacy policy or terms and conditions without actually […] The post How to Protect Your Personal Information with Social Media Privacy Settings appeared first on SocialPilot.

Alphabet reaches $102.3 billion in quarterly revenue milestone

Alphabet posts 16% revenue growth to $102.3 billion in Q3 2025, marking first-ever $100 billion quarter. Google Search revenues up 15%, Cloud grows 34% to $15.2 billion.

Why 4As’ new EVP Sylvia Banderas Coffinet is investing around ‘representation and innovation’

As the industry evolves, 4A’s Sylvia Banderas Coffinet wants to turn diversity into measurable business impact.

Media briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition

Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe