Oxford Road launched a new podcast ranking system that measures advertising effectiveness through actual sales results, rather than downloads or listener surveys. The “ORBIT Top 15 Podcasts Measured by Ad Performance” report draws from $1.6 billion in campaign data across hundreds of advertisers to identify which shows deliver the best return on investment. The rank
Expanding into Europe means dealing with more than just new markets. It means navigating complex data laws, language differences, and local nuances.
Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft press releases and pitches, 12% have a positive view, and 38% are neutral. Read the full article at MarketingProfs
Anssi Rusi, CEO of Supermetrics, discuses how marketers can survive the wave of data washing over their teams. The post How to make sense of all that marketing data appeared first on MarTech.
CreatorIQ introduced SafeIQ on October 21, positioning it as the first enterprise-grade, AI-native brand safety infrastructure specifically designed for creator marketing. The tool aims to transform creator risk management from reactive defense to proactive intelligence by providing contextual analysis across multiple content formats. According to CreatorIQ’s new “S
Jonathan Skogmo, founder and CEO of travel media publisher LOST iN, launched a new user-generated content (UGC) licensing division called “Voyager,” marking his return to the content licensing space he pioneered with Jukin Media. The new division operates within LOST iN and focuses specifically on travel-related UGC, providing licensing services to brands, tourism o
StreamerDap, a sponsorship platform connecting brands with livestreamers, adds Twitch creator TheSushiDragon (Stefan Li) as co-owner in an equity partnership announced October 17. The deal positions the technology-focused streamer to guide platform development and serve as a brand ambassador for the company. “TheSushiDragon is the undisputed ‘King of Tech’ on Twitch
OpenAI's new Chromium-based browser draws criticism for replicating Perplexity Comet design while vulnerability research exposes risks.
Our industry is going through its own Big Moment of Change. So we're starting a new company (and building new tech) to do something about it. The post Velocity’s next era appeared first on Velocity Partners.
It’s difficult to spend the entire day working on outcomes. Sooner or later, there are tasks to be done, tasks we believe will get us to the outcome we seek. But it’s easy to spend the whole day on tasks, failing to recalibrate and ignoring the fact that the tasks might not be helping us […]
Discover proven AI + review tactics that boost Google visibility, rankings & ROI. Join our free webinar to turn reviews into measurable SEO success. The post Why Some Brands Win in AI Overviews While Others Get Ignored [Webinar] appeared first on Search Engine Journal.
Google updates policy in November 2025 to permit dietary supplement melatonin ads in Germany, France and Spain. Prescription products remain prohibited.
When someone lands on your website, their experience begins instantly. Every click, scroll, and interaction shapes whether they stay, explore, or leave. User experience, often called UX, is about creating a smooth journey that helps people achieve their goals without confusion or frustration. It goes beyond appearances and focuses on how a site works in […] The post
While the U.S. waits for China to sign off on its proposed TikTok deal, platform execs have reassured marketers no changers are coming in Q4.
The exchange has been offering media agencies post-auction discount deals since the spring -- some agencies say it's the first time.
Some brands are even eliminating the perk altogether as they try to mitigate the steep costs of the Trump tariffs.
What marketers need to know about what to expect when the internet becomes chat.
Video is culture. The post Pay to Play appeared first on Carney.
French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem. The post Surfer SEO Acquired By Positive Group appeared first on Search Engine Journal.
Older users are losing billions to scams each year.
The system will use facial scans to detect depictions of your image across video uploads.
Many courses are available for free, though some require a Google Cloud subscription.
Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.
And its built in search features seem to use Google Search.
OpenAI launched ChatGPT Atlas, a browser built around ChatGPT with unified search tabs, agent mode, and more. Available now on macOS. The post OpenAI Launches ChatGPT Atlas Browser For macOS appeared first on Search Engine Journal.
Has Meta built any meaningful new element in its apps in the last five years?
Google's added a range of AI-powered updates for its Demand Gen campaigns.
A new centralized dashboard helps advertisers quickly spot and fix product or account issues to keep their listings active.
You can now export data tables for each of your audience segments as a CSV. Each row contains metrics for each segment — meaning you... The post Export traffic segment reports in Web Analytics to CSV appeared first on The Daily Egg.
This month’s drop is focused on bidding optimizations and creative tools to boost your YouTube performance.