Google Ads quietly tests auto-setting “New Customer Value”
Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.
Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.
Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research. Read the full article at MarketingProfs
Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands? Read the full article at MarketingProfs
Lusha openly discloses its pricing on its website. That’s a fact.
Saudi’s KLIQ raised $2.25 million in seed funding to scale its AI-powered influencer marketing platform, per Waya Media. The Saudi startup, co-founded by Asma’a AlMaraghi, secured backing from Sanabil Venture Studio, a subsidiary of Sanabil Investments, in partnership with Stryber. The company builds technology to streamline the entire influencer marketing workflow,
Jake and Sean Taylor-Baumann (@daddiestothree & @realtorhubbies) transformed from conservative Mormon upbringings in Utah to social media personalities with millions of followers after a video of their triplets’ birth story garnered 25 million views in a single week. The real estate agents never intended to become digital creators. They simply began posting family m
The Gulf Cooperation Council (GCC) region now hosts 263,000 monetized social media influencers, representing a roughly 75% increase since 2023, according to new data from influencer marketing intelligence platform Qoruz, per Campaign ME. The growth reflects the region’s evolving digital landscape across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab
More data doesn’t mean more effective measurement, as multiplying channels and touchpoints lead to more chaos than answers. The post Marketers say their trust in measurement is stalled appeared first on MarTech.
We're sharing the latest trends in scams targeting older adults, new safety tools, and tips for how to spot and avoid scammers online. The post Cybersecurity Awareness Month: Helping Older Adults Avoid Online Scams appeared first on Meta Newsroom.
Google announced a revolutionary update to voice search that uses AI to make it faster and more accurate The post Google Announces A New Era For Voice Search appeared first on Search Engine Journal.
It’s quite likely that your favorite TV show wasn’t written by a single person. There’s a room filled with professionals, bouncing ideas back and forth, provoking each other and creating a script. The songs on your favorite artist’s hit record might have been written by them, but the music involved other musicians, engineers, producers and […]
The long search for order in advertising’s AI future.
An obituary for Privacy Sandbox, Google’s abortive attempt to construct a privacy-first ad tech ecosystem.
Walmart-backed fintech firm OnePay this year has added features that further expand its relationship with Walmart and its customers.
David Huntzinger of Night says the creator economy is reaching an inflection point, as YouTube experiments with dynamic ads and brands like Blue Apron take influencer marketing in-house.
The new moniker represents the organization’s intent to showcase the nitty-gritty marketing work it has been doing on behalf of its 825-member base of marketers.
Shopping trends on YT. The post NewTube appeared first on Carney.
A single technical failure at Amazon Web Services knocked out 142 platforms for 15 hours, affecting millions of users and costing businesses billions in lost revenue on October 19-20, 2025.
Halloween could be a great opportunity to learn more about the opportunities of the app.
Wikimedia says human pageviews are down after revising bot detection, citing AI search and social platforms as likely factors. The post Wikipedia Traffic Down As AI Answers Rise appeared first on Search Engine Journal.
Traditional marketing methods like Yellow Pages don't work anymore for plumbers. Word-of-mouth referrals are excellent but not enough to grow consistently. You need digital marketing for plumbers to stay competitive in 2025. The post Top 10 Digital Marketing Tips Every Plumbing Business Should Use appeared first on CausalFunnel.
Some new strategies to measure and maximize campaign performance.
Some pointers for your holiday marketing approach.
Raptive lowered its entry requirement to 25,000 monthly pageviews from 100,000, retired its Rise program, and expanded referral bonuses. The post Raptive Drops Traffic Requirement By 75% To 25,000 Views appeared first on Search Engine Journal.
Platform rolls out updated interface across mobile, web, and TV devices starting October 13 with improved navigation and custom animations.
Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.
Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.
Getting more local HVAC leads can directly grow your business. Without new leads, your revenue may stall. Local customers often need fast service, so targeting nearby homeowners is essential. The post Local HVAC Lead Generation: Win Customers in Your Area appeared first on CausalFunnel.
Google’s shutdown of Privacy Sandbox ends cookie chaos for now but leaves the future of privacy-first advertising uncertain.
The biggest names in tech aren’t going to let scattered tools and siloed data stand in the way of the agentic enterprise. The post Why is Salesforce partnering with the biggest names in AI? appeared first on MarTech.