New Balance announces Name, Image, and Likeness (NIL) deals with nine women athletes spanning basketball, soccer, softball, and track, positioning the footwear and apparel brand for a stronger presence across multiple collegiate and youth sports categories, per Youth Sports Business Report. UCLA freshman forward Sienna Betts leads the group with a multiyear footwear
The Ji.hlava International Documentary Film Festival selected “Virtual Girlfriends” by Czech director Barbora Chalupová as its opening film for the October 24 event, according to Variety. The documentary examines the OnlyFans platform through the experiences of three women, documenting their content creation process, subscriber interactions, and the dynamics of thei
Sweet Influencers, an AI-powered social media marketing platform, has promoted Liberty Bernal from director of business development to president and chief operating officer, the company announced. In her new role, Bernal oversees the company’s growth, operations, and brand strategy, working alongside founder Angela Olea, as Sweet Franchise reports. Bernal brings ext
TikTok announced the return of its TikTok Awards UK & Ireland for 2025 with Sky as the headline partner. The event recognizes creators and artists who contribute to the platform’s community in the United Kingdom and Ireland. The awards ceremony will take place on November 13 in London, hosted by broadcaster AJ Odudu with a […]
While marketers are happy to continue committing ad dollars for now, they are thinking twice about their 2026 budgets.
\"Tariffs and all the beautiful things the world has thrown at us\" has left buyers scrambling to understand 2026 budgets.
Key ChatGPT updates mapped for marketers, highlighting AI-driven trends that helped shape search behavior and visibility strategies. The post Timeline Of ChatGPT Updates & Key Events appeared first on Search Engine Journal.
YouTube is driving more shopping activity, providing expanded opportunities for creators and brands.
Instagram's looking to put more focus on Reels and DMs.
X is looking to keep users in the app when they tap a link.
How often to post? The post The TikTok Ceiling appeared first on Carney.
Ad network reduces traffic threshold by 75% as digital publishers face mounting challenges from search algorithm changes and AI content.
Electronic Arts Inc. is expanding its creator economy strategy with the launch of a dedicated program for content creators focused on its “Battlefield” franchise, set to begin alongside the game’s Season 1 on October 28. The “Battlefield” Creator Program introduces a challenge-based rewards system where participants can earn points through both in-game performance a
Influencer marketing company Endlss has launched a freemium version of its influencer management platform as brands prepare for a potentially constrained holiday shopping season, eliminating upfront costs for direct-to-consumer marketers seeking to leverage creator partnerships. The timing aligns with data showing 43% of consumers plan to begin holiday shopping by S
Customers want speed, savings and support. They’ll be turning to AI agents to find it in 2025 and beyond. The post Agentic commerce is here, and consumers want it to help find deals appeared first on MarTech.
X is introducing new platform features aimed at addressing long-standing user issues and driving engagement, as competition with Meta’s Threads intensifies. According to Social Media Today, X now synchronizes draft posts between mobile and web platforms with the goal of solving a persistent pain point for content creators. The update allows users to begin composing
Lifeworks Chiropractic is a clinic in Kelowna, British Columbia, who came to us facing challenges with converting website visitors into leads. Although they had good traffic, the number of visitors actually booking consultations was lower than expected. In this case study we’ll share how Lifeworks Chiropractic saw a 40% increase in lead capture thanks to CausalFunne
Google broadened eligibility for its Canadian cannabis pilot on October 15, 2025, allowing government operators alongside licensed producers to advertise.
Google announced support for physical goods subscriptions in Shopping ads across eight categories. New feed attributes enable recurring sales models.
Walmart’s search results now mirror Amazon’s, with sponsored ads dominating top spots as its retail media business surges under former Amazon exec Seth Dallaire.
The youngest generation in the workforce has found a new career coach: social media.
Ragebait, driverless cars, and corporate, oh my. The post Friday Frightgeist appeared first on Carney.
Google's John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages The post Google Reminds SEOs How The URL Removals Tool Works appeared first on Search Engine Journal.
DoubleVerify announced expanded measurement capabilities for Microsoft Advertising inventory with new campaign automation tools on October 15, 2025.
Amazon will report transaction data and revenue to Chinese tax authorities quarterly starting October 31, 2025, marking the end of tax gray zones for Chinese cross-border sellers.
Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles. The post Google Business Profile Tests Cross-Location Posts appeared first on Search Engine Journal.
New insights and tips from the Pinterest team.
AI Overviews are changing what it means to “search.” The web remains central, but AI and shifting user habits are creating new winners and losers – with forums, videos, and creators gaining ground on traditional publishers, said Google’s Search Head Liz Reid in a new interview. Search shake-up. Every ranking update creates “winners and losers,” […]
Google's teen web usage report looks at how EU teens are adapting to the latest tech developments.
More assurance for Meta advertisers.