#OMP!

Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.

TikTok's going big on Taylor Swift this month.

Female sports are having a moment, which presents new opportunities.

With Reels driving more engagement, this makes sense.

Threads now has its own groups, which could help to drive more conversation growth.

See how Microsoft Ads can benefit your business, and find out how you get started, in this full walk-through. The post How to Run Microsoft Ads: The Complete Guide appeared first on WordStream.

IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.

Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols.

Cross-media measurement platform announces benchmarking tools, expanded Amazon Ads coverage, and enhanced report builder alongside international market growth.

Spotify’s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory.

Ziff Davis completed acquisitions of Semantic Labs and Etrality in Q3 2025, expanding its cybersecurity, martech, and connectivity offerings for customers.

Google announced new message asset requirements on September 30, 2025, with enforcement beginning October 30, affecting Search and Performance Max campaigns.

Creator economy job listings fell for a second consecutive quarter, declining 3.0% quarter-over-quarter and showing a significant 35.3% drop from the same period last year, according to the latest quarterly report from Creator Economy Jobs. The analysis of 1,255 open roles across more than 750 creator economy companies reveals an industry facing headwinds while simu

Amy Wu Martin, Partner at Menlo Ventures, is championing a reconceptualization of the creator economy that extends far beyond traditional influencer marketing. As lead for consumer, commerce, and AI application investments at the $6 billion fund, Amy sees the creator economy as a broader system where individuals are building businesses on their own terms. “When […]

An analysis of more than 910 million online mentions reveals a growing divide between consumers and brands on social media, according to new research from social media monitoring company Brandwatch. The “State of Social 2026” report, published September 24, 2025, identifies major shifts in consumer expectations and highlights how brands can understand social media d

While some people spend years trying to find their career path, Deddeh Howard‘s medical colleagues at the University of California, Los Angeles (UCLA), had already figured hers out, and it wasn’t in medicine. The Liberian-born content creator laughs as she recalls their observations from her days working in healthcare: “The doctors would tell me, ‘You […]

Everyone’s panicking about AI replacing jobs—but what if we’re worried about the wrong ones?

The measurement test comes a year and six months after Discord rolled out Quests, and is the latest signal that it is going all-in on measurement in 2025 as it moves from experimental campaigns to something advertisers can trust at scale.

Amazon competitors do not sleep! They constantly struggle to undermine the dominance of Bezos' tycoon. Find out which brands compete with Amazon and what are their advantages! The post 5 Biggest Amazon Competitors in 2025 [Data-Backed Report] first appeared on Brand24.

Some companies might think they have a robust sales operations team.

Yoast announced a new AI visibility tool that can help SMBs improve AI SEO. The post Yoast Announces New AI Visibility Tool appeared first on Search Engine Journal.

TikTok creators brace for changes to the algorithm as U.S. firms plan to take control of the algorithm.

Perhaps it's the stretch before settling into the starting blocks of a race. “This is just the beginning of their turnaround journey,\" said Brad Jashinsky, director analyst at Gartner.

The AI space is growing crowded, with companies vying to set AI standards and build marketplaces to help publishers monetize content.

Or nah. The post RIP to Keywords? appeared first on Carney.

Automated Ads are an early version of Meta's simplified ad creation approach.

Some helpful guides for your Reddit campaigns.

A new consideration for WooCommerce merchants.

More ways to target your YouTube ads based on topic groupings.

More data inputs for your Meta campaigns.