Turning paid ads into profit is a proven path to scalable, predictable growth. When you nail it, paid media gives you a steady stream of customers, without depending on Google’s latest update or social media’s shifting algorithms. In fact, digital ad spend hit $259B in 2024 and is expected to keep growing. But which channels […]
Zeta Global announced the acquisition of Marigold's enterprise software business for up to $325 million, expanding its enterprise client base with over 100 brands.
Amazon unveiled four Echo devices on September 30 with custom AZ3 and AZ3 Pro silicon chips, Omnisense sensor platform, and integrated Alexa+ access for customers.
Prime Video announced interactive betting integration and artificial intelligence-powered viewing tools for its NBA streaming service ahead of the season start on October 24, 2025.
Amazon introduces new Fire TV devices with Alexa+ on September 30, 2025, featuring conversational search, Omni QLED Series, 4K Select stick, and AI-powered content discovery.
Bradley Keefer, CRO, Keen Decision Systems Data is an essential part of any modern marketer’s toolbox, helping them improve their targeting practices, create media plans or win new business during the RFP process. However, many agencies still rely on outdated legacy tools, which often don’t have the most effective data available. Media planning today continues […]
Google Ads now identifies unlinked Analytics properties and enables one-click linking from the Campaigns page, with data showing 23% higher conversions for linked accounts.
Search API provider faces renewed setback after Google blocks workaround that retrieved 100 organic results, limiting Light Fast API to three results instead.
Natasha Thasan spent years in financial technology, writing code while secretly playing with saris, traditional South Asian garments typically worn by women, and posting her experiments online. This dual existence eventually reached a breaking point when she transitioned from spreadsheets to social media, from servers to self-expression, and from corporate protocols
Terry Lashley’s meticulously arranged entryway in his condo represents more than just his penchant for organization. It embodies his entire approach to content creation: thoughtful, intentional, and built piece by piece. The former military logistics specialist turned full-time creator has transformed personal parenting experiences into content that resonates with s
DoorDash introduces a creator program that compensates users for short-form videos posted on its app. The initiative enables creators to record videos of meals from local restaurants, allowing users to preview dishes before ordering. The program currently accepts applications from people in 20 U.S. cities, including Atlanta, Austin, Miami, and San Francisco, with pl
Meta introduces new features aimed at strengthening creator-fan relationships on Facebook. The first is fan challenges, allowing creators to launch content prompts for followers to create and share their own interpretations. Users can participate by clicking challenge hashtags on creators’ posts, Reels, or other fans’ entries. A dedicated challenge homepage serves a
AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.
Creator media company Raptive has introduced a “Terms of Content Use” framework designed to protect its network of more than 6,000 independent creators from unauthorized AI scraping. The initiative explicitly prohibits AI bots from crawling and collecting content from websites within Raptive’s network. “Creator ‘Terms of Content Use’ is a clear signal to AI companie
Castmagic, an AI-powered content operating system for media companies, has acquired Flowsend, a specialized AI workflow engine that transforms audio and video into high-quality, on-brand written assets. The acquisition combines Castmagic’s content generation suite with Flowsend’s brand voice and transcription technology amid growing AI adoption in content creation.
Manifest Financial has acquired Nucreator, an AI-powered brand partnership platform, to expand its financial services for content creators. The integration aims to provide creators with tools to both generate and manage income in a single ecosystem. The acquisition integrates Nucreator’s partnership discovery technology with Manifest’s existing banking and financial
You may need to update and verify your Google Ads message assets by Oct. 30 or risk having them blocked.
Charity Southbank Centre and TikTok announced the launch of Crescendo, a new accelerator program aimed at elevating emerging classical music content creators in the UK. The initiative seeks to connect classical music with digital-first audiences as engagement with the genre grows substantially on social platforms. Applications remain open until the end of October 20
SMB decision-makers say their biggest current marketing challenge is not knowing what's working, according to recent research. Read the full article at MarketingProfs
Conference topics include AI, building an audience and navigating a social-first strategy.
StackAdapt sees an opportunity to activate data and drive cross-channel impact. The post StackAdapt unveils a martech suite combining programmatic, data and email marketing appeared first on MarTech.
We will soon use your interactions with AI at Meta to personalize the content and ads you see, including things like posts and reels. The post Improving Your Recommendations on Our Apps With AI at Meta appeared first on Meta Newsroom.
Twin Galaxies has announced the formation of its Creator Competition Committee, bringing together eight gaming influencers who collectively represent more than 20 million fans. The coalition marks a strategic expansion for the competitive gaming platform, which has operated as a record-keeping organization since 1981. The Creator Competition Committee includes Karl
The post Paid Search Power Plays: Who’s dominating Pharma PPC in 2025? appeared first on Adthena.
Do you want to learn how to close more deals and connect with your audience? If so, it may be time to start thinking about an effective strategy for sales follow-ups.
Amazon Ads and Spotify announced a programmatic partnership on October 1, bringing together 696 million monthly users with Amazon's shopping signals across nine markets.
AI voice agents are rapidly becoming the next thing in call center automation. These AI-powered voice automation systems can interact with users almost like a real person: they use human-like voices, maintain natural tone and pacing, respond quickly with low latency, and even handle interruptions intelligently if you cut them mid-sentence. On top of that, […]
Company data is at the centre of all your go-to-market operations.
Uber Advertising's new in-ride content platform launches with Time Out, Matador Network, and other publishers targeting high-intent audiences during transit.
This week’s Future of TV Briefing looks at how the AI-generated content feed of Meta’s Vibes could fill the doomscrolling void if TikTok users abandon the U.S. version of the app.