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Online marketing articles

LeCun calls auto-regressive LLMs "doomed" at NYU seminar

Meta Chief AI Scientist Yann LeCun declared auto-regressive LLMs \"doomed\" at NYU seminar September 10, presenting JEPA as superior alternative to current AI approaches.

Amazon launches Commitments Hub for publisher spend management

Amazon DSP introduces centralized platform for tracking spending agreements across global markets, addressing advertiser pain points with automated tools and API integration.

How brands and retailers are preparing for GEO, ‘the future of SEO’

Now, with GEO, platforms like ChatGPT and Perplexity are pulling and ranking information — oftentimes, in response to hyper-specific inquiries.

Nexxen and Hisense open up smart TV programmatic floodgates

Smart TV ad units are dominated by movie and streamer commercials. They could soon host a much larger variety of brands, following a deal between Nexxen and Hisense’s VIDAA business.

ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents

Data from Similarweb, a web traffic analytics company, shows that one in five of Walmart’s referral clicks in August came from ChatGPT, up 15% from July.

SiriusXM launches dedicated Taylor Swift channel ahead of new album

SiriusXM's 24/7 Taylor Swift channel debuts September 20, targeting 160 million subscribers with strategic celebrity-driven content programming thirteen days before \"The Life of a Showgirl\" release.

Done-for-you email marketing service: what to expect

You know email marketing works. You've heard the stats, seen the success stories, and watched competitors grow their businesses while you're still figuring out where to start. The problem? Setting up professional email marketing feels overwhelming. Between designing templates, creating workflows, building landing pages, and figuring out compliance rules, most small

DDV360 releases Structured Data Files v9.1 update

Structured Data Files v9.1 brings targeted configuration changes for Demand Gen campaigns and updates resource-level targeting options across Display & Video 360.

Google groups sponsored ads under single header in search results

Google changes how ads appear in search results on September 24, 2025, replacing individual sponsored labels with grouped header display format.

Ai overview citations: why they don’t drive clicks and what to do

Data from 20,000+ queries shows AI Overviews match Position 6 results – offering high visibility, but far fewer clicks than blue links.

How to measure your CreativeOps maturity to unlock performance

Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value. The post How to measure your CreativeOps maturity to unlock performance appeared first on MarTech.

How to create exceptional experiences

How to Create Exceptional Experiences written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Neen James, globally recognized leadership and customer experience expert, keynote speaker, and author of “Exceptional Experiences: Five Luxury Levers to Elevat

People Also Ask SEO: how to optimize, rank and track

Capture long-tail traffic through People Also Ask results. See how to identify opportunities and build content that stands out.

What’s the easiest way to design mobile-friendly emails

Your beautifully designed email just landed in someone's inbox. They tap to open it on their phone, and... the text is microscopic, the buttons are impossible to click, and half the content is cut off. Within seconds, they've deleted it and maybe even unsubscribed. Sound familiar? 85% of people access their email on mobile, making mobile-friendly design absolutely c

Are AI search summaries making evergreen articles obsolete?

Evergreen articles once were reliable drivers of steady traffic, but AI summaries may now render them obsolete. The post Are AI Search Summaries Making Evergreen Articles Obsolete? appeared first on Search Engine Journal.

Value creation

There’s a simple law: No one buys anything unless it produces more value than it costs. This seems obvious. Value could be in the form of sustenance, status, affiliation, peace of mind or health. And value is always measured by the user. A $300 caviar spoon will only be purchased if someone believes it produces […]

Influence vs. amplification with Barney O’Kelly [Podcast]

Discover why true influence on LinkedIn beats amplification and how authenticity, confidence, and personal branding can transform your advocacy strategy. The post Influence vs. Amplification with Barney O’Kelly [Podcast] first appeared on DSMN8.

How to track LLM prompts in 3 steps

Track prompts by capturing prompt logs, tagging your prompts, and analyzing them. See how to do it.

5 Best Web Hosting Services in 2025 (+ How to Choose)

The best web hosting services are Hostinger, SiteGround, Hosting.com, DreamHost, and IONOS. Learn why in this guide.

Best practices for AI tone of voice in employee advocacy

Learn best practices for using DSMN8’s Company Voice feature with AI Content Assistant (or ChatGPT) to scale content while ensuring brand consistency. The post Best Practices for AI Tone of Voice in Employee Advocacy first appeared on DSMN8.

How to create a marketing strategy in 7 steps

Learn how to craft an effective marketing strategy that will help you boost visibility, attract customers, and drive revenue.

GenAI, creators, and Reels are reshaping festive shopping in India

We are launching a Festive Playbook ‘The 2025 Meta Digital Utsav’, to share the latest trends transforming festive shopping in India designed to guide brands and marketers to connect engage and drive real business impact The post GenAI, Creators, and Reels Are Reshaping Festive Shopping in India appeared first on Meta Newsroom.

Beyond the U.S. trial, here is Europe’s antitrust case against Google’s ad tech monopoly explained

Earlier this month, the European Commission – the European Union’s executive arm – hit Google with a €2.95 billion fine for abusing its control over how ads are bought and sold in a market it also happens to run. But that was just the start.

Future of TV briefing: How Fox is using AI and a unified ad server to power-up Fox One

This week’s Future of TV Briefing looks at how Fox One represents the state of ad-supported streaming products.

Amid competition with Roblox, Fortnite’s in-game item strategy appeals to both creators and brands

By implementing in-game item sales, Epic Games is taking cues from Roblox, where in-game sales represent a huge source of business for both creators and the brands that integrate into their experiences and items.

How Volvo is marketing its electric vehicles in a moment of uncertainty

With EV sales facing headwinds, Volvo is turning to hyperlocal, offline marketing to grow its U.S. presence and build its premium electric brand—one state at a time.

LinkedIn launches company intelligence API

New insights for your LinkedIn campaigns.

How to sustain endless customers for long-term growth and success

You're doing your homework and you see how Endless Customers could change the way your team earns trust and closes revenue. What you need now is confidence that the system will last inside your company after the kickoff.

Your GEO content audit template

Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.

Top 10 Zoho social alternatives for 2025

Looking for a Zoho Social alternative that can keep up with your social media team’s evolving needs? Zoho works well for basic publishing and Read more... The post Top 10 Zoho social alternatives for 2025 appeared first on Sprout Social.