LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.
Research shows UK/US retailers embrace agentic commerce opportunities while Amazon remains notable exception, implementing bot restrictions.
Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.
Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.
Have you tried using MCP to manage your email marketing campaigns? MCP is an exciting new way to connect to your email service provider with AI. It lets you manage and create email newsletters and contacts using natural language in a chat. I used Brevo MCP to create emails, send them, and generate reports, without […] Der Beitrag How to Use MCP to Manage Your
Fragmented, politicized and increasingly treated as a risk rather than a utility, the business of media is being reshaped in real time.
The Times' Cooking site debuted a video series and newsletter with free recipes, part of a push to attract younger subscribers.
The half-life of online culture is shrinking, and marketing teams stuck on quarterly calendars are struggling to keep up. Case... The post Social Listening as Your Brand’s Secret Performance Tool appeared first on Contently.
Reading Time: 7 minutesYou’ve crafted the perfect SMS campaign with a compelling offer, accurate segmentation, and personalization. You hit ‘send’. Now, you wait for the engagement to roll in. But what if a huge chunk of your audience doesn’t even get the notification? With the new iOS 26 SMS updates, that’s a reality all SMS marketers need to […] The post iOS 26 SM
You do LLMO by creating quality content, building web presence, formatting for AI parsing, and ensuring technical accessibility for crawlers.
You can reduce PPC costs by improving Quality Score, targeting long-tail keywords, using negative keywords, and optimizing ad scheduling and bids.
You should generally use subfolders for international SEO because they consolidate domain authority, are easier to manage, and typically perform better.
Key strategies for competitive analysis include monitoring competitor content, analyzing SEO performance, tracking ad campaigns, and studying customer feedback.
The post Black Friday and Cyber Monday: 50+ Email Subject Lines That Convert appeared first on Litmus.
About the Authors: Ross Walker is the Retail Media Team Lead at Acadia. | Damiano Ciarrocchi is a Senior Retail Media Manager at Acadia. - - - Retail… The post Omnichannel Budget Allocation in the Age of Retail-Agnostic Shoppers appeared first on Acadia.io.
The tailor stage is a crucial component of any successful Loop Marketing strategy, and it's where marketers create personalized messaging that builds trust with customers. The challenge, however, is knowing how to effectively scale these efforts to make every customer feel understood without overwhelming your team. As a result, mastering the tailor stage is essentia
Transparency in pricing, personalized client attention, and treating creators as partners rather than content production units – these are the values that guide Creator Origin in the bustling New York and Los Angeles influencer marketing scene. Founded in April 2024 by Shirel Benji Yero, the boutique agency emerged from her observation that, as influencer marketing
The creator economy has lacked something essential that traditional industries take for granted: a regulated financial infrastructure that allows investment in creator businesses. GigaStar’s record-breaking $4M+ community raise – which attracted 2,700 investors and hit $1.5 million in just 12 hours – demonstrates that Wall Street and Main Street alike now recognize
Linktree, the platform which connects creators’ audiences to their online content, has introduced AI-powered design features and expanded its Canva integration as part of a strategy to help its 70 million users monetize more effectively. The company has launched three new AI-powered tools aimed at making professional design more accessible to creators without design
Nonprofit organizations can maximize resources and strengthen donor relationships with automated email campaigns that nurture, thank, and retain supporters. Learn how to inspire consistent giving. Read more. Read the full article at MarketingProfs
Customer expectations demand instant responses. Learn how combining CDPs with real-time activation closes gaps, reduces latency, and boosts revenue performance. Read more. Read the full article at MarketingProfs
Elevate your monthly PPC updates with clear, insightful stories that showcase results, highlight value, and strengthen client loyalty.
Subscriber trust fuels email performance. Without an advocate, it’s only a matter of time before engagement slips. The post Who’s advocating for your email subscribers? appeared first on MarTech.
Social media DO NOT provide extensive hashtag analytics; you need an external tool! Check our list of the best tools to monitor hashtag performance. The post The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [September 2025] first appeared on Brand24.
Search “email marketing course” and you’ll drown in a sea of options – from free and beginner-friendly to premium and advanced. Some promise to make you an “expert email marketer” in less than 30 minutes. Others bury you under so much jargon that you eventually give up and hire an email marketing expert. Only a […] Der Beitrag Best Email Marketing Courses 2025 :
ChatGPT’s rise to mass adoption signals structural shifts in discovery, efficiency, and decision-making that C-suite must treat as business fundamentals. The post How People Use ChatGPT & What It Means For The C-Suite appeared first on Search Engine Journal.
Use the strengths of ChatGPT, Claude and Gemini to create personas that can enhance strategy, unlock creativity and streamline execution. The post My AI marketing team has a professor, a writer and a slick salesperson. Yours can, too. appeared first on MarTech.
Shoutcart can do the job if all you want is one-off sponsored posts. If you want tools that can help you build deeper long-term profitable creator relationships, then read on.
Discover the best Google Business Profile management tools for small businesses and marketing agencies.
Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the […] The post The Power of Gifting in B2B Marketing: Insights from Ben Smith of Reachdesk appeared first on Napier - B2B PR and Marketing Agency.