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From Aussie brand to culture shaper: Outcast’s bold brand identity with CMO Christina McGonagle

On this week’s episode of Earned, step inside the world of fashion with Outcast CMO Christina McGonagle, as she shares how the brand grew from bold ideas to global impact. From innovative creator partnerships to immersive brand experiences, Christina breaks down the strategies fueling Outcast’s rise.

How to get coaching clients consistently (simple process)

Even if you’re the very best coach in the world, you won’t get clients if potential clients who want your... Continue Reading The post How to Get Coaching Clients Consistently (Simple Process) appeared first on Copyblogger.

How to run Gmail ads in 2025

Understand how Google Gmail Ads work and how you can set them up for your business. The post How to Run Gmail Ads in 2025 appeared first on WordStream.

What is email marketing automation? Complete strategic guide

Marketing teams send and receive thousands of emails every day. Without automation, that volume can overwhelm even the most experienced team.

How to backup WordPress

WordPress disasters come out of nowhere and take many forms. You might overwrite a page layout, delete a post, install a bad plugin update, or corrupt your database. You can’t prevent every accident, but you can recover fast if you’ve got a solid backup in place. A website backup is […] The post How to Backup WordPress appeared first on .

Nielsen Marketing Cloud data becomes available on InfoSum platform

InfoSum's secure environment now hosts trusted NMC datasets across U.S., UK, and Canada for enhanced first-party data insights.

5 Ways MOps Can Stop Order-Taking and Start Driving Strategy

Stuck in execution mode? Marketing ops can be more than firefighting. Here’s how to reclaim time and drive strategy. The post 5 ways MOps can stop order-taking and start driving strategy appeared first on MarTech.

The 5 best website optimization tools compared

We rounded up our top five favorite website optimization tools, starting with the multi-tool pocketknife of web optimization: Mangools. We love Mangools because it’s so... The post The 5 Best Website Optimization Tools Compared appeared first on The Daily Egg.

The State of Social Media in 2025: Data from Sprout’s Latest Pulse Surveys

Labubu mania. AI controversy at Cannes. The echoes of infinite “I’m a mommy” clips ricocheting through our brains. Just over halfway through 2025, we’ve Read more... The post The state of social media in 2025: Data from Sprout’s latest pulse surveys appeared first on Sprout Social.

How can LinkedIn hashtags help you get more views? [September 2025 updated]

LinkedIn hashtags can streamline your presence on this social platform. Make it compatible with your marketing strategy and grow! The post How Can LinkedIn Hashtags Help You Get More Views? [September 2025 Updated] first appeared on Brand24.

Macy's goes where media buyers buy with Amazon partnership

Macy's VP explains Amazon Retail Ad Service integration as strategy to meet advertiser demand for simplified purchasing workflows.

Google enhances GTAG.js API with session number tracking capability

gtag.js get() API now supports parsing Google Analytics session numbers from session cookies, adding to existing session ID retrieval capabilities for improved user tracking.

Google expands messaging platforms in Ads beyond WhatsApp support

Google Ads message extensions now support Facebook Messenger and Zalo platforms for conversational advertising campaigns. Marketers can create messaging assets across multiple platforms to connect with audiences through their preferred communication channels.

New study: how often do AI assistants hallucinate links? (16 million URLs studied)

To find out, we looked at the http status of 16 million unique URLs cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral. We found that AI assistants send visitors to 404 pages 2.87x more often than Google Search. ChatGPT…Read more ›

Bringing goodwill to the conversation

Education is distinct from learning. Organized education is a form of indoctrination and certification. Sometimes it leads to learning, but not always. You can win at education by figuring out what’s on the test (or what the boss wants) and parroting it back. In fact, that’s the easiest way to do so. Learning is an […]

YouTube secretly uses AI to enhance videos without creator consent.

Video platform faces creator backlash over undisclosed machine learning modifications that alter visual content without permission, raising transparency concerns.

Australian digital advertising hits record $17.2 billion driven by video

Digital advertising spending in Australia reached $17.2 billion in FY25, growing 10.6% with video surging 21.9% and social platforms capturing 38% share.

China implements mandatory AI content labeling standards effective September.

China becomes first country to require comprehensive labeling of AI-generated content across all platforms and formats starting September 1, 2025.

Three signs the Creator economy is at an inflection point for marketers

From AORs to affiliate programs, marketers are institutionalizing the creator economy — and creators are now at the center.

Fortnite advertising friction: Creators say brands are wasting money on custom maps

As ad dollars pour into Fortnite, creators warn that advertisers may be overspending. Five Fortnite creators and talent managers told Digiday that they believe brands are overspending on the platform by focusing their efforts on custom-branded maps, rather than integrations into pre-existing popular experiences.

Ad tech briefing: One last row before back to school

Transaction ID debate sparks industry-wide debate.

How can TikTok hashtags help you get more views in September 2025?

How can TikTok hashtags help you get more views in September 2025? Read this article for a step-by-step guide and ready lists of trending hashtags for TikTok! The post How can TikTok Hashtags Help You Get More Views in September 2025? first appeared on Brand24.

5 digital marketing mistakes Cincinnati business owners make

Digital marketing has opened a lot of doors for small business owners, but it can also come with a fair bit of confusion. You’ve got ads, email, SEO, social media, and plenty of advice being thrown around that often contradicts itself. For many business owners in Cincinnati, it’s easy to fall into traps that seem […] The post 5 Digital Marketing Mistakes Cincinnati

How to track TikTok mentions? [2025]

Discover the power of TikTok mentions for brand growth and audience research! Uncover strategies to track, analyze, and optimize your TikTok presence. The post How to Track TikTok Mentions? [2025] first appeared on Brand24.

Twenty-six industry experts weigh in on Instagram’s new repost feature

Instagram has introduced its new “Repost” feature, which allows users to share public Reels and feed posts directly to their followers’ feeds. The shared content is collected in a dedicated profile tab. According to Meta, the functionality credits original creators while potentially extending content reach to entirely new audiences. This feature departs from Instagr

Yotpo alternatives: where to move your email & SMS marketing in 2025

Migrating from Yotpo If you’re using Yotpo for email or SMS, you’ve likely heard the big update: these features will be discontinued in 2025. For ecommerce brands, that’s significant. Yotpo’s messaging tools were closely tied to reviews and loyalty programs, so losing them means finding a new way to manage campaigns, set up automations, and […] Der Beitrag Yotpo Alt

12 best demand generation metrics to track in 2025

Demand generation metrics focus on the early stages of the buyer’s journey. They measure how well your efforts generate awareness and interest in your product or service.

Fashion influencer marketing: Redefining style in the UK

From TikTok styling videos to Instagram fit checks, fashion influencers shape how people express themselves and shop. For brands, they’re not just tastemakers but Read more... The post Fashion influencer marketing: redefining style in the UK appeared first on Sprout Social.

Stop trying to make GEO happen

Acronyms only stick when they’re unique, clear, and pronounceable – why GEO fails and what marketers should do instead. The post Stop Trying To Make GEO Happen appeared first on Search Engine Journal.

How can Instagram hashtags help you get more views in September 2025?

How can you boost your profile with Instagram hashtags? Read this article to understand the algorithm and adapt using analytics and AI tools in September 2025. The post How can Instagram Hashtags Help You Get More Views in September 2025? first appeared on Brand24.