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Walk away or dance

AI and LLMs pose a particularly visceral threat to the typing class. Writers, editors, poets, freelancers, marketing copywriters and others are voicing reasonable (and unreasonable) objections to the pace and impact of tools like Claude, Kimi and ChatGPT. I think we have two choices, particularly poignant on US Labor Day… The first is to walk […]

Why creator marketing works for any business [Tips from a creator consultant]

It’s time to drop the baggage around the word “influencer.”

Fubo Sports launches tomorrow with 20+ channels at $55.99 monthly.

Disney-controlled Fubo debuts sports service following settlement that transformed antitrust challenger into acquisition target.

How can YouTube hashtags help you get more views? [September 2025 updated]

YouTube hashtags still work, but you need to use them wisely! Read this article and learn how to use hashtags on YouTube so your videos and Shorts can get more views. The post How can YouTube Hashtags Help You Get More Views? [September 2025 Updated] first appeared on Brand24.

Google AI Mode: all you need to know

Two months later, on 20 May 2025, Google rolled out AI Mode to everyone in the U.S. Just a couple of months later, Google went full steam ahead and rolled it out to India, later the UK, and now 180…Read more ›

OpenAI seeks Content Strategist as SEO faces AI transformation

OpenAI's $310,000-$393,000 content strategist position posting contradicts predictions of search optimization's demise as industry adapts to AI platforms.

Amazon's critical inventory deadlines for the 2025 holiday season

Amazon reveals stricter FBA shipping windows as sellers must meet earlier cut-off dates for Prime Big Deal Days and Black Friday events to maintain Prime eligibility.

Ai overviews now trigger on 17% of German keywords as Reddit climbs rankings

SISTRIX data reveals significant shifts in German search landscape with AI summaries changing user behavior patterns while Reddit reaches new visibility heights.

The influencer marketing Black Friday planning checklist

Still need a Black Friday plan? I've got you covered. Here's what you should do in the weeks leading up to BFCM, and how to reduce holiday chaos.

How resell platforms like ThredUp and Depop are navigating the tariff economy

Tariffs are fueling a secondhand shopping boom, with platforms like ThredUp, Depop and OfferUp reporting record growth, new users and increased engagement. Now, they're under pressure to retain cost-conscious shoppers.

The Creator economy wants to be a mature media channel, but measurement is holding it back

As influencer marketing grows up, measurement fragmentation and pricing inconsistency stand in the way of full media channel status.

How the Wall Street Journal is strategizing for ‘Google zero’

Ed Hyatt, director of newsroom SEO at The Wall Street Journal, shared SEO strategies he's prioritizing for this search and AI era.

How to use Google Ads Performance Max channel reporting

Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities. The post How to Use Google Ads Performance Max Channel Reporting appeared first on Search Engine Journal.

Brand-building in analog culture

What’s old is new againThe Tortured Poets Department on vinyl2008 was the year that Spotify launched and that popularity of vinyl records surged.Almost twenty years later, AI is making music, with millions of streams and thousands of tracks uploaded to Spotify every day. At the same time, as many people are listening to LPs and EPs as they did in late 1980’s, when t

Google announces major DV360 changes for September.

Google reveals comprehensive updates to Display & Video 360 and Campaign Manager 360 for September 2025, affecting metrics, impression counting, and EU political ads.

Ai advertising spreads misleading product claims across major platforms

AI-generated advertisements promote fraudulent products through fake demonstrations while platforms struggle with detection and enforcement.

Amazon unveils Alexa+ with natural conversation capabilities

Amazon introduces generative AI-powered assistant that flows between devices and responds to natural language without wake word repetition.

Estonian Court backs data authority's power to order written assessments

Estonia's highest appeals court rules data protection authorities can require controllers to submit written legitimate interest assessments under Article 58(2)(d) GDPR.

TTD forces Kokai adoption amid platform resistance.

Major advertising platform restricts new campaign creation on legacy interface, sparking user concerns about mandatory transition.

Google launches enhanced measurement tools for iOS app campaigns

Google announces three iOS app campaign updates on August 14, including Target ROAS bidding and expanded on-device measurement capabilities.

Amazon blocks AI bots from major tech companies amid commerce battle

Amazon escalates efforts to prevent AI companies from accessing e-commerce data as retail giant adds restrictions against Meta, Google, and Huawei crawlers on August 21.

Iab Australia releases alcohol advertising compliance guides for digital audio

IAB Australia publishes comprehensive ABAC compliance frameworks targeting publishers and buyers in digital audio advertising market.

How to remove personal information from Google

We’ve all heard the saying: once something’s on the internet, it’s there forever. It doesn’t have to be that way. The internet can feel overwhelming, and information spreads fast. Personal details can end up online without your consent—or by accident—and there are plenty of legitimate reasons to pull them out […] The post How to Remove Personal Information From Goog

Google releases Open-source Merch Intel dashboard

Google Marketing Solutions launches free Merch Intel dashboard on GitHub, offering retailers AI-powered pricing intelligence and bestseller analysis tools.

Ad buyers lose key tool as Prebid breaks auction tracking system

Prebid removes cross-platform tracking that helped advertisers detect duplicate bids and waste, leaving demand-side platforms without crucial transparency tools.

Austrian authority orders YouTube to honor data access request after a 5-year case

After half a decade of proceedings, YouTube must provide complete data access including tracking information, storage periods, and data recipients within four weeks.

Publishers drive Prebid transaction ID changes amid yield protection concerns

Programmatic advertising platform implements bidder-specific identifiers following publisher demands for supply path control despite IAB standards violation.

Google Ads launches Podcast series with AI Max and channel reporting updates

Google unveils first episode of Ads Decoded podcast featuring product managers discussing artificial intelligence-powered search campaigns and automated channel transparency.

Microsoft Clarity introduces AI channel groups for traffic analytics.

Microsoft Clarity launches dedicated tracking for AI platform traffic as chatbots reshape web navigation patterns.

How Body Glove improved conversions with a simple A/B test

The bigger win here wasn’t just one lift in conversions. It was the shift in mindset. Body Glove learned that with the right A/B testing in digital marketing, small changes can pay off big.