#OMP!

New Ahrefs analysis tracking 44,421 websites reveals ChatGPT capturing 0.19% traffic share with 5.3% monthly growth versus Google's 41.9% dominance and 1.4% growth.

IAB Tech Lab forms industry consortium to standardize content monetization frameworks as AI-driven search reduces publisher traffic by up to 90% while bot scraping surges 117%.

OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.

Find out how much local SEO costs, what affects the price tag, and what marketers say is worth paying for.

TVision study reveals Kargo's Enhanced Branded Canvas format outperforms traditional CTV advertising by significant margins across 15-second and 30-second formats.

Google introduces comprehensive site-level transparency for Search, Shopping, and App campaigns on Search Partner Network, addressing decades of advertiser demands for placement visibility.

Peter Leonard reveals Productivity Commission alternative at IAB summit as industry adaptation deadline approaches.

The limited-edition can will be sold at retail nationwide. It will also still be available throughout the grounds of the U.S. Open.

The Pringles and Pop-Tarts maker wants more effective creative -- and more accountable agencies. How will fees end up being affected?

Generative AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies accelerate ahead with AI-driven tools and platforms, leading to a fragmented, hybrid future.

$79 for complete email marketing setup sounds too good to be true. Let's do the math. When you purchase a managed email marketing service like AWeber's Done-For-You, you're not just buying templates - you're purchasing a complete system that would cost thousands to build yourself. The Hidden Cost of DIY Email Marketing Here’s a realistic breakdown of the hours most

AI is not just automation, but potential to expand human capabilities and redefine leadership models; an interview with Brian Solis Is artificial intelligence synonymous with automation? Absolutely yes, but not only. This is because the transformative powers of algorithms and generative technologies are indeed changing our lives (private and work) and the way we mak

Investor Chris Camillo alleges AI applications create massive search volume through automated queries, potentially inflating Google's growth metrics.

PodPoll 2025 reveals Australia's podcast audience reached 9.6 million monthly listeners with 47% penetration, while blue-collar workers emerge as fastest-growing segment in 2025.

On this week’s episode of Earned, discover how Ted Raad transitioned from mergers and acquisitions to revolutionizing influencer engagement, inspired by his wife's journey as a fashion and lifestyle blogger. Learn how AI is reshaping the industry, empowering creators to maximize their potential and redefine brand strategies.

Y Combinator-backed AI content studio Wondercraft has just launched Wonda, an AI agent that creates and edits professional audio and video content through conversational interfaces, eliminating the need for traditional editing software. The platform currently supports audio production, with video generation scheduled for beta release this fall. “Human storytelling b

The insider's guide to keeping your finger on the pulse of the fastest-moving industry.

Learn why events are becoming the ultimate growth channel in 2025, how leading brands win with them, and the trends that will shape 2026

A modern playbook for influencer gifting and seeding.

Explore Optmyzr’s study on Amazon leaving Google Ads: why clicks increased but value declined, and what it means for advertisers across industries. The post Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads appeared first on Search Engine Journal.

Live streaming viewership reached 32.5 billion hours watched in 2024, a 12% increase from the previous year. Despite strong growth, the very monetization methods designed to support creators actively prevent their channels from growing. On platforms like Twitch, new viewers are greeted with mandatory ad breaks within seconds of joining a stream, potentially deterrin

Amazon’s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don’t always mean profitable sales.

Google's Barry Pollard explains why CrUX and Search Console often report different Core Web Vitals results. Learn how page-view vs. URL-level methods lead to mismatches. The post Google: Why CrUX & Search Console Don’t Match On Core Web Vitals appeared first on Search Engine Journal.

Are you truly differentiating your sales approach in today's competitive B2B landscape? In a world saturated with information, where B2B buyers are more informed and discerning than ever, simply having a great product or service is no longer enough. The buying journey has fundamentally shifted, placing an unprecedented emphasis on the experience itself. In fact, acc

In an increasingly saturated and unpredictable landscape, marketers are navigating tighter resources, evolving expectations, and an ever-growing demand for demonstratable impact. With the […] The post Six Considerations for Building a Digital Marketing Campaign for Maximum Impact appeared first on Bliss.

The first two installments of our roundtable on the biggest misconceptions brands have about working with creators revealed a critical pattern: brands frequently undervalue creators’ strategic expertise, viewing them as mere distribution channels rather than business partners. Industry experts emphasized that genuine creator relationships drive better results than r

From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.

Google’s AI Overviews show how self-cannibalization works. Kevin Indig revisits product cannibalization with lessons from Apple, Netflix, Amazon, and what it means for marketers. The post Standby As Google Cannibalizes Itself (While Also Devouring All Of Us) appeared first on Search Engine Journal.

If you run a local business, your Yelp rating might be saying more about you than you think, […] The post A Brief Analysis of Yelp Star Rating System Factors appeared first on SocialPilot.

Learn how to track your Google AI Mode visibility using Semrush. Analyze competitors, track rankings, and grow your presence in AI search.