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Online marketing articles

Google URL Context Tool now supports PDF analysis and scaled production use

Google's URL context tool for Gemini API reaches production scale with PDF support, image analysis, and expanded content types for developers.

How to create a comprehensive SEO audit report for your website

You’ve launched your website and maybe even published some content here and there that users love. But if search engines aren’t showing your site, you might be missing a lot of issues that fall through the cracks. An SEO audit report reveals those issues and gives you a clear map to ranking better in 2025. […]

Molotov secures Sports rights deal with Ligue 1 for the 2025/2026 season

Molotov becomes first streaming platform to offer Ligue 1 McDonald's alongside French TV channels in single ecosystem as Fubo subsidiary expands sports content.

Fubo and DAZN announce Canadian sports streaming partnership.

Fubo Sports Network and DAZN premium sports content now available through cross-platform distribution deal expanding live sports offerings.

Austrian Court mandates greater transparency in automated credit decisions

Company must disclose meaningful details about algorithmic logic after Federal Administrative Court rules on a GDPR violation.

The Black Friday Chaos Tax: how marketers are making things harder than they need to be

Are you needlessly suffering from the Black Friday chaos tax? Here's what you can do to reduce the chaos for smoother campaigns.

Here’s what marketers want from Meta’s Superintelligence Labs

Meta's new unified AI unit is generating curiosity and confusion among marketers.

Creators hire AI like interns as they look to save costs on the creative process.

While some creators churn out AI slop in the name of scale, others are using the tech more pragmatically — to perform back-end tasks they previously had to pay a human to do.

Strategy, experience, design: the roles redefining content in 2025

When I first started working in content marketing 15 years ago, the scope of what that work entailed was relatively... The post Strategy, Experience, Design: The Roles Redefining Content in 2025 appeared first on Contently.

How dental PPC agencies can double their ROI with AI-driven funnel optimization?

Learn how a dental PPC agency can use AI-driven funnel optimization, predictive targeting, and real-time testing to boost ROI and lower CPA. The post How Dental PPC Agencies Can Double Their ROI with AI-Driven Funnel Optimization? appeared first on CausalFunnel.

20 Instagram trends you need to know this year

Check out the latest Instagram trends that’ll level up your social strategy and help you stand out from the crowd – all while having fun! The post 20 Instagram trends you need to know this year appeared first on Social Media Marketing & Management Dashboard.

Here's why your next newsletter isn't going to spam

At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?)

What is bounce rate? And how to reduce it

Bounce rate is the portion of unengaged sessions on a website or app. Discover tips to reduce it.

Anthropic appeals largest copyright class action certification.

Copyright class could affect up to 7 million book claimants in lawsuit threatening hundreds of billions in damages.

Ai systems often prefer AI-written content, study finds

A peer-reviewed study finds LLMs often prefer AI-written content over human text in pairwise tests. The post AI Systems Often Prefer AI-Written Content, Study Finds appeared first on Search Engine Journal.

Boost your digital marketing content with smart writing tools

It would be an understatement to say that content is king. It has become extremely important in the digital market, as content is the only element that can make or break your brand’s online presence, from social media posts to blog articles.

Actors confront fallout as AI doubles push products on TikTok

TikTok’s AI avatar advertising tool places actors in unfamiliar territory as their digital doubles promote products without their ongoing involvement or compensation. The platform offers advertisers access to more than a dozen AI-generated presenters based on real performers. According to The New York Times, Scott Jacqmein, a 52-year-old Dallas actor, licensed his l

Youtube podcast ads drive notable site visitation lift, study finds

Video podcast advertisements on YouTube delivered a 0.6 percentage point increase in website visits—from 8.5% to 9.1% visitation rate—among viewers exposed to host-read ads, according to new research from Oxford Road. This lift occurred while competitive brands experienced an average 3.9% decline in visitation rates during the same period, making the effective perfo

Google Search Console: How to fix ‘Duplicate without user-selected canonical’

Google selecting the wrong canonical URLs? Here’s how to fix “Duplicate without user-selected canonical” errors and prevent indexing issues.

Google’s Great Clarity Cleanup: 3 Shifts Redefining the Knowledge Graph and Its AI Future

Billions of entities vanished from Google’s Knowledge Graph in June 2025. Here’s how it signals a bold new direction in AI-powered search.

5 things to consider before starting your ABM journey.

Your ABM launch shouldn’t be trial and error. These five steps will set up sales alignment and measurable wins from day one. The post 5 things to consider before starting your ABM journey appeared first on MarTech.

A short guide to the long game of brand building

Brand building is a multi-year investment in visibility, trust and reputation. And it's more about hustle than ad dollars. The post A short guide to the long game of brand building appeared first on MarTech.

Tired of SEO spam, a software engineer creates a new search engine

A software engineer fed up by SEO spam in mainstream search engines creates a brand new one from scratch. The post Tired Of SEO Spam, Software Engineer Creates A New Search Engine appeared first on Search Engine Journal.

Voice search registration for business owners

Learn what voice search registration is and how you can get your business found in voice search results.

Should you use AI logo generators for your business? Here's my honest recommendation.

Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators.

9 top marketing trends to watch in 2025

AI. Community. Cookies gone. Discover the top 9 marketing trends for 2025 and how to turn them into ROI with expert tips and tools.

6 tools to find new keywords [Free + Paid Options]

Use these tools to find new keywords so you can outrank your competitors and get more traffic.

8 best XML sitemap generator tools (tested firsthand)

The best sitemap generator tools include Semrush’s Sitemap Generator, MySitemapGenerator, and Yoast SEO.

A round-up of all the great talks from MozCon London 2025

Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy.

Meta faces investigation over AI bots talking to kids inappropriately.

Meta faces growing pressure as internal documents reveal artificial intelligence guidelines permitting romantic interactions with minors and false medical information.