Amazon shifts liability to sellers with new FBA inventory policy
Amazon introduces new inventory ownership rules affecting seller reimbursements for damaged FBA goods, transferring liability burden from marketplace to merchants.
Amazon introduces new inventory ownership rules affecting seller reimbursements for damaged FBA goods, transferring liability burden from marketplace to merchants.
Google will automatically detect user languages using artificial intelligence systems as manual campaign settings disappear from search advertising platform.
Here’s how the creator economy has shifted so far in the last 12 months.
Instead of revealing their real-life faces to the camera, VTubers use motion-capture or hand-tracking technology to map their movements and facial expressions to an animated avatar. That way, they can keep their identities private while still building distinct, marketable personas that fans connect with.
Marketers say AI tools still struggle with brand campaigns, where longer feedback loops and vague metrics make it harder to optimize beyond the bottom of the funnel.
Some pointers to help you maximize your Google Ads efforts.
Meta's looking to push advertisers towards trusting its AI targeting tools.
If you’re spending hours doing the same marketing tasks over and over again, you’re not alone. Plenty of small business owners are stuck doing things manually just because that’s how it’s always been done. Whether it’s sending emails one by one or posting to social media in real time, handling everything manually eats up time […] The post Small Business Marketing Ta
Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. The post Google Expands iOS App Marketing Capabilities appeared first on Search Engine Journal.
Advertising technology company announces first year-over-year revenue growth in solutions business since Q3 2023, driven by strong DOOH and retail media performance.
Nexxen expands VIDAA partnership with $35M investment, securing exclusive North American ad monetization rights through 2029 while focusing on growing the Connected TV platform's market presence.
Audio giant reports 0.5% revenue growth with digital segment surging 13.4% year-over-year.
Supply-side platform delivers 20% adjusted EBITDA margin while processing nearly 78 trillion impressions amid DSP partner challenges.
Match Group agrees to $14 million settlement resolving FTC charges of deceptive advertising and billing practices on Match.com platform.
TVision's State of Streaming report reveals original content captures 8.5% more attention than library programming while weekly release schedules drive higher engagement.
Decentralized platform seeks community feedback on enhanced safety policies through August 28 as regulatory compliance drives structural changes.
Background color options for data labels enhance chart readability in latest visualization platform update.
Google's experimental beta feature targets cost-conscious travelers with natural language search capabilities across 300 airline partners.
Google's John Mueller offered his opinion about a reported Core Web Vitals poisoning attack The post Google Answers Question About Core Web Vitals “Poisoning” appeared first on Search Engine Journal.
“Who’s it for?” is not simply a question about your target customer. Milton Friedman offered to let us off the hook–the only thing the work is for is to maximize shareholder value, he said. Nothing else is worth measuring. I’ve never met anyone who consistently believed this. There are folks who find it easy to […]
Major API changes affect marketing measurement as platform continues alignment with Meta Business Suite.
Google expands Street View technology to Nepal on August 15, 2025, enabling virtual exploration of Kathmandu streets and Himalayan landscapes through 360-degree imagery.
Google restructures advertising policy documentation on August 14, 2025, targeting fake documents, hacking services, and unauthorized surveillance ads.
Dating and companionship advertisements now permitted in Pakistan, Nepal, and Sri Lanka under revised policy framework.
Google announces acceptance of sports betting ads from certified, state-licensed entities in Missouri effective August 15, 2025, marking latest state expansion.
A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. The post Local SEO Best Practices Aren’t Universal: Yext Study appeared first on Search Engine Journal.
Learn how to protect your brand’s reputation with proactive influencer vetting and effective crisis management strategies.
Your ecommerce influencer marketing campaign starts here.
Master influencer marketing with these real-world examples.
Behavioral targeting helps businesses show the right message to the right person. It uses information about what people do online to send adverts and offers that feel personal. The post Behavioral Targeting: Definition, Types, Examples, and Best Practices appeared first on CausalFunnel.