CFOs want hard numbers, not brand vibes
Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear.
Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear.
Don’t sleep on your YouTube video descriptions. Given YouTube marketing’s many moving pieces, they tend to fly under the radar. But a well-written YouTube ..
Do you ever stop and really consider what each email you send is truly delivering for your business? In B2B marketing, email remains a powerhouse, but its effectiveness hinges on one critical factor: return on investment. Are your campaigns generating meaningful results or simply adding to the noise?
Forget the low-hanging fruit and reach for the numbers that tell you what's really working.
Explore strategies for successful event promotion. Find out how to use paid search and social ads for events like conferences and webinars.
We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen.
In my recent post (5 common CMO questions about marketing orchestration), I said one of the best things you can do to improve your orchestration is hire project managers.
Viedoc partnered with Blend to build a new website on HubSpot Content Hub. The results have been immediate and impressive - in just one quarter, their new website delivered a 100% increase in new user to MQL conversion rate and a 14% increase in demo requests. Read on to discover how we created a site that delivered such quick impact.
Struggling to make your content pull its weight? This guide breaks down exactly which formats work best at each stage of the funnel, with a spotlight on video, the format marketers say delivers the biggest returns.
In marketing, authenticity wins. From unfiltered TikToks to staff-made videos, real content builds trust. But not all “UGC” is the same, knowing the difference between UGC, CGC, IGC, and EGC can make or break your content strategy.
SEO consultant Aleyda Solis unveils comprehensive 8-point framework for optimizing content for AI search engines.
A new way for brands to seek out creator partnerships on YouTube.
In a saturated digital landscape where attention spans are short and competition for engagement is fierce, brands are increasingly turning to experiential marketing to amplify their digital strategies. This approach, grounded in creating immersive, real-world interactions, offers business professionals a powerful means to forge deeper connections with customers whil
While YouTube draws over 2.7 billion monthly active users and ranks as the most-watched streaming platform across all devices, most corporate YouTube channels receive minimal viewership and engagement. For industry veteran Ryan Hashemi, brands commonly approach YouTube in two different ways, neither of which is effective: either outsourcing production to traditiona
Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.
Why do some website visitors effortlessly glide through your pages and convert into loyal customers, while others navigate for a moment before disappearing? What subtle cues in their online actions hold the key to unlocking higher conversion rates?
With AI and data everywhere, SEOs must adapt. Learn why soft skills like storytelling and audience empathy matter more than ever today.
Clicks are no longer king. Kevin Indig explains why SEO now means shaping preference across AI, SERPs, and every feed where people look for answers.
Interactive content is a customer engagement magnet. Learn about a dozen types of interactive content you can use right now.
Personalization is no longer a luxury—it’s the foundation of meaningful customer engagement. When attention is scarce and expectations are high, brands that deliver hyper-targeted experiences win.
LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without burning through ad budget.
With AI and LLMs shaping how people search for and find information online, SEO could be the very thing you need to ensure your brand...
You’ve probably noticed how fast things shift in marketing. Just when you think you’ve cracked the code, someone changes the lock. It’s a game of constant updates, smarter tools, and higher expectations. Marketing management trends don’t move slowly.
Creating a distinct identity in an increasingly crowded market is a challenge many businesses face. Branding is more than just a logo or color scheme; it encapsulates the perception people have about a company, its products, and its services.
In this article, we’re looking at the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier than human content? Websites using AI content grew 5% faster than those not using
Learn why we don‘t recommend using meta keywords or meta keyword tags as part of your SEO strategy.
Forget the jargon and fluff. This guide strips brand strategy back to five essential steps: simple, sharp and built to stick in busy minds and competitive markets.
Despite representing 0.5% of traffic, AI search drives 12.1% of signups with superior quality metrics.
Running an online shop? Whether you’re a florist, baby care company, a business coach marketing online programmes, or a wellness brand with premium self-care products, understanding your ecommerce metrics can make or break your success
Influencer marketing has become a critical approach for brands to expand their campaigns, generate organic customer engagement, and increase sales. However, businesses face some common issues when identifying authentic influencers.