Emma Krebs has a message for the next generation dreaming of YouTube stardom: The real opportunity isn’t in front of the camera—it’s behind it. As a freelance podcast producer who has worked with shows like “The Minimalist Podcast” and built her career through cold emails and sheer determination, Emma represents a growing class of professionals […]
When Ronit Cohn left her executive position at Interscope Records in 2011 to manage YouTube creators, her entertainment industry colleagues thought she’d lost her mind. The entertainment executive who led award-winning work with some of the biggest names in the business was abandoning a ‘fancy’ traditional entertainment career to represent people making videos in th
You likely won't find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider.
ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re missing the party.
It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.
Learn how to sell on LinkedIn using best practices for small business owners. Build connections, generate leads, and grow your business with proven LinkedIn tips.
Customer feedback is crucial, and this fuels trust in your business. However, not all feedback serves the same […]
It’s 2025, and social media is changing. Ironically, it’s the most exciting and challenging part of being in […]
Most sales outreach fails. Not because reps aren’t trying hard enough, but because they’re saying the wrong things at the wrong time.
In a world of ad fatigue and algorithm burnout, product placement remains one of the few ways to get your product directly into the emotional bloodstream of pop culture. Whether it’s a subtle moment of wardrobe magic or a full-blown storyline, when audiences see a product in use—and feel the story around it—it sticks.
“What does the U.S. know that we don’t?” With this provocative question, Chloe Straw, CEO of AudioUK, opened the organization’s inaugural “Power of Podcasting” showcase in April 2025. The event was designed to solve one of the podcast industry’s most perplexing puzzles…
You don't need to be a professional designer to create an amazing Instagram Reels cover. (Just use our professionally designed templates)
Find your audience in an ever-changing search landscape with Hallam's Total Search approach to traffic acquisition.
Google's CEO addressed concerns about AI search replacing traditional web links in its ongoing evolution of Search
Learn how to build a billion-dollar brand presence like Rhode, even if you're starting with zero budget. Actionable tips for founder-led businesses that want to grow big.
In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential.
Why the rule of 3 might be the most powerful marketing tool you’re not using.
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking at you ChatGPT.
LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.
An analysis by TransUnion shows good targeting has an exponential effect on return on ad spend.
You lost half your Google traffic. But suddenly…more people are searching for your brand. What’s going on? Welcome to the invisible influence of LLMs, where your visibility goes up even when traffic goes down.
Scarcity and urgency are powerful psychological triggers that, when used correctly, can boost your sales and make your business more profitable...
60% of marketers say their top goal for the next 12 months is “increasing traffic.” And 59% say their primary KPI is… also traffic. To all those folks, I say: you’re about to have a terrible, horrible, no-good year.
In this solo episode of the Duct Tape Marketing Podcast, marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey. He revisits the foundational concept of the Marketing Hourglass and explores how every stage — from awareness to referral — requires fresh thinking…
How do you implement a process that ensures consistent progress and long-term success? The key is in proactive business development – here's a checklist to get you started.
We're discussing the rapid evolution of SEO and how traditional methods are becoming obsolete with Matthew Kay of Active Campaign.
Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales.
In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world.
How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions.