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Pinterest Outlines Relevance Improvements to its Pin Recommendations

Pinterest has updated its discovery algorithms with expanded relevance windows.

Instagram Says Trial Reels Have Helped Creators Significantly Increase Their Reach

Trial Reels enable you to show your content to an expanded audience.

Ready to be…

Disappointed Delighted Amazed Offended Ripped off Grateful Loved Sometimes we get what we expect.

Email Automation for Ecommerce: Maximize Conversions While You Sleep

By automating key touchpoints in the customer journey, you can boost sales, build loyalty, and stay top-of-mind with minimal manual effort.

How To Find PR Firms That Fit Your Marketing Strategy Needs

If you’re looking for PR firms to aid your marketing strategy, you’re in luck; there is an abundance of PR firms to choose from. If you want to get the most for your money, and support your marketing department in the process, you need to find the right fit. So how…

Strategic Planning: Why It Deserves a Revival

Marketing teams in growth-oriented companies often talk as if long-term planning is over. The meetings still happen, and “north star” statements get crafted. But in their obsession with using technology to speed up production and automate workflows, they're failing to build the infrastructure that connects their activities to meaningful impact.

8 Tools That Make Marketing Teams Actually Work Smarter

In this episode of the Aspiration Marketing Podcast, I explore eight essential tools that empower marketing teams to work smarter, not harder. As marketing demands grow, the right tools can streamline operations, enhance collaboration, and boost productivity.

Trump likely will delay TikTok ban again

TikTok’s uncertain future in the U.S. could disrupt ad campaigns and audience reach, making it critical for advertisers to monitor developments and plan contingencies.

TikTok Reaches 30 Million UK Users

Britain is now TikTok's largest EU user market.

Instagram Adds New Prompts to Showcase Your Performance Stats

New 'Milestone' and 'Recap' elements will help you celebrate your wins.

The taste of food

How what we eat became aspirational, aesthetic and public

Bots Don’t Build Fandom. People Do.

When everything is all AI and digital and bot, a genuine human connection is a great way to build fans.

YouTube expands affiliate program with agency partnerships

YouTube introduces specialized agency collaborations to boost creator earnings across nine global markets.

Threads Continues to See Strong Download Momentum in May

Meta continues to dominate the social app top download charts.

Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G

Is your messy brand killing your search visibility? Learn how to align brand and SEO to boost visibility and future-proof your search strategy.

Grab and go

Every retailer knows that the items that sell the best are at eye level or at the cash register. Some people are hungry, rushed, distracted and lazy. If you want to reach them (us), you need to make it convenient.

YouTube tests 30-second non-skippable ads in standard campaigns

Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.

Google Ads Masterclass: New rules for maximizing conversion rates

Why your google ads conversion rate isn’t budging—and what to do about it.

Report Shows That YouTube Contributed $55 Billion to the US Economy in 2024

The latest report from Oxford Economics highlights how YouTube is helping creators earn money.

Threads Launches Initial Test of Integrated DMs

Meta's decided to give Threads users their own messaging option after all.

The 14 best HubSpot updates from May 2025

Most teams don’t have time to sift through every changelog entry or beta release in HubSpot. That’s why we’ve done it for you.

Google adds loyalty program structured data markup

Google introduces comprehensive support for merchant loyalty program display in search results.

Build Lead Nurturing Sequences with Email Marketing Automation

Are your marketing efforts yielding a trickle when they should be a torrent?

How to Connect Data-Driven Marketing to Business Outcomes

Data has become so much more than number of media placements or LinkedIn impressions on an Excel dashboard in the world of data-driven…

Instagram Adds New Teleprompter Tool to Edits

Edits has also added new insights and overlay options.

Apple expands AdAttributionKit with new tracking features for mobile ads

Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.

Screaming Frog SEO Spider 22.0 introduces semantic similarity analysis

Screaming Frog releases version 22.0 with AI-powered semantic analysis, content clustering and search features.

MoEngage Named a “Customers’ Choice” Vendor in the Gartner Peer Insights(™) Voice of the Customer: Multichannel Marketing Hubs Report!

MoEngage is one of the two vendors recognized as a  “Customers’ Choice” vendor in the 2025 report, which indicates that overall reviewer scores meet or exceed the market average…

Google Display Network explained: Your quick guide to GDN

Learn how the Google Display Network works, challenges to watch out for, and practical tips to improve ad performance and avoid wasted spend.

Chunks, passages and micro-answer engine optimization wins in Google AI Mode

Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses.