#OMP!

Surfacing the best in online marketing

Online marketing articles

Harnessing AI for Business Growth

In this episode of TheeDigital's Growth Cast, the panel discusses the integration of AI in business, exploring initial hesitations, current tools, and the impact of AI on content quality and marketing strategies.

Dominate B2B Search: How to Use Topic Clusters to Outrank Competitors

Join me on the Aspiration Marketing Podcast as we delve into the transformative power of topic clusters in B2B SEO. In this episode, I explore how to strategically organize your content to enhance visibility and authority.

X Highlights Back-to-School Marketing Opportunities [Infographic]

New engagement insights from the X ads team.

Images Define Your Brand: Five Stages of the Image Processing Maturity Model

Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement.

Event-Based Email Automation: How to Engage Your Audience at Exactly the Right Moment

Every time someone clicks away from your store, chances are high you’ll never see them again—unless you act in seconds. Event-based email automation flips the script, sending tailored messages the instant a subscriber takes action (or inaction), so you recover lost sales and keep engagement soaring.

Nobody knows what a CDP is anymore — and that’s the problem

CDPs promised clarity and control. Now they deliver complexity and confusion. Here's how the smartest brands are responding.

Average LLM visitor worth 4.4x organic search visitors

With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision.

QR Codes for Businesses: Smart Ways to Use QR Codes to Grow Your Brand

In today’s digital age, QR codes have become an indispensable tool for businesses aiming to enhance customer engagement, streamline operations, and boost brand visibility. These versatile tools bridge the gap between physical and digital experiences…

Your LinkedIn Profile Is Killing Your Outreach

If your profile is blank...

‘Fundamental to our success’: Ryan Kangisser, the media svengali behind the industry’s biggest pitches

MediaSense's managing partner and industry fixer is one of the digital media world's best kept secrets as he guides clients to their agency selections.

TikTok ‘edits’ influence voter perceptions of politicians, study finds

A new study published in Social Media + Society reveals that stylized TikTok video “edits” of politicians can significantly influence how viewers perceive candidates, particularly regarding their physical attractiveness and, in some cases, overall favorability.

France Takes Aim At Shein, Temu With New Advertising, Influencer Marketing Regulation For Fast Fashion

France’s Senate has overwhelmingly approved a bill designed to regulate low-cost clothing giants, particularly targeting Chinese e-commerce platforms Shein and Temu.

‘We Get It’ Aims to Elevate Creator Value Beyond Content Production

Social media and influencer marketing professional Austin Null launched We Get It in May. The creative agency aims to deliver influencer marketing campaigns built with creator input from the beginning.

The ‘Brandfluencer’: Why Lloyd George Champions Brand Deal Education

Lloyd George secured his first brand sponsorship before his podcast had any downloads. With just 3,000 followers across his social media platforms, the Atlanta-based creator is projected to earn $200,000 this year from his side business.

Rigor and curiosity

Kids grow up with innate curiosity. It’s the hardwired instinct that permits us to walk, talk and survive long before we get to school. And at school, the industrial imperative prizes rigor over just about everything else. Obedience, detail orientation and system compliance are the unstated goals. Curiosity is supposed to fend for itself, apparently. […]

Best 1st post strategy?

So many of you asking me what your first post should be ???? … everyone is overthinking shit 💩 …too many fear a post not doing well, or the judgement in the comments .. we have to stop that.

Big brands are spending more on influencer marketing - should you be doing the same?

New data suggests that influencer marketing is seeing a big boom in 2025.

TikTok Says In-Stream Shopping Has Increased 120% This Year

Will TikTok's commerce push ever truly catch on in the West?

Meta Advises Page Managers to Include Links in Post Comments

Official confirmation that you shouldn't be adding links in your FB posts?

New TikTok AI tools let you generate branded videos from images, text

TikTok’s new creative tools let you instantly generate branded videos and digital avatars from simple images or text prompts.

WhatsApp adds discovery tools, ads, subscriptions

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads.

Google AI Mode traffic data comes to Search Console

AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements are tracked.

Recipe Intent Keywords Are Triggering Google AI Overviews

Google AI Overviews is surfacing AI-generated search results for queries with recipe intent.

What is an AI Agent? Ready or Not, They're Reshaping How Industrials Market & Sell

This technology represents a genuine evolution in how marketing gets done. AI agents create new possibilities for amplifying and scaling human creativity and strategic thinking in ways we’re only starting to understand.

A Beginner’s Guide to Crafting SEO-Friendly Blog Content

You may have heard someone toss around the phrase “write for SEO.” Maybe you nodded, smiled, and then secretly Googled it later. We’ve all done it. SEO-friendly blog content sounds simple (until you sit down to actually write it). So where do you start? Right here! If you’re trying to get your blog noticed by […]

PayPal debuts shoppable storefront ads across publisher websites

PayPal introduces interactive advertising format enabling direct purchases without leaving content.

Ep. 211 - Your advertorial / pre-sale monetization solution

Avi and Asaf from the UpAds team join the ClickBank Affiliated podcast to talk the strategies you need to implement into your business to level up your funnels and see increased conversions from your paid ad campaigns.

Binge partners with TikTok for content distribution strategy

Binge is partnering with TikTok to debut the first episode of its new reality series “Billion Dollar Playground” via a 24-hour TikTok Live event, marking the first time an Australian streaming service has utilized the platform for a full episode premiere

Pinterest Partners With LTK To Bring Influencer Content To User Feeds

Pinterest is introducing third-party influencer content to its platform through a new partnership with affiliate shopping platform LTK. The collaboration will automatically cross-post high-performing image posts from LTK to Pinterest feeds, potentially exposing influencers to Pinterest’s millions of users

From fan to featured creator: Samantha Eve’s VidCon moment

When Samantha Eve posted a TikTok video comparing cheating boyfriends to math tests in 2019, she wasn’t planning to become a digital sensation. The heartbroken high schooler was simply looking for an outlet to process her first breakup. That video exploded to millions of views overnight, launching a career that would see her amass over […]