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Google Ads simplifies broad match testing

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated campaigns.

How to deliver PPC results to executives: Get out of the weeds

Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.

Datel's complete HubSpot transformation: 35% growth and 800% ROI

>When Datel, the UK's leading Sage partner with 40 years of heritage, decided to add Sage Intacct to its portfolio in 2021, they faced a big challenge.

Unlock this strategy for email success

Polls can be a great way to create engagement for your email audience

Threads expands spoiler tags to image and video content

An expansion of Threads' spoiler tags for TV show and sports discussion.

TikTok launches Bulletin Boards for broadcast messaging from creator and brand profiles

The option is similar to Instagram's Broadcast Channels.

Google Ad Manager expands postal code targeting to Spain and Italy

Google Ad Manager enables precise postal code targeting for Spanish and Italian markets as programmatic advertising becomes increasingly location-specific.

Key traditional vs AI search differences – a visual comparison

I want to emphasize the key differences between traditional and AI search that I believe have the most significant impact on our work as search marketers, in a visual, easier to understand format, giving examples for each.

X will soon charge for ads based on the size of your visuals

Another consideration for your X campaigns.

Daydream fatigue

Spend enough time inventing possible futures in your head and you won’t have any time to build the future we will all share. Time to get to work.

7 ways to repurpose content across platforms

Repurposing content can amplify your reach. Discover strategies to adapt your content for multiple social media channels effectively.

How to see TikTok analytics? Complete guide for 2025

Discover how to see TikTok analytics and track video performance, engagement, and audience insights. Learn which TikTok metrics matter and how to use analytics tools to grow your brand in 2025.

Easy ways to make your Google Ads work harder

To be honest, it is hard to imagine having a business in the XXI century and not using Google Ads to drive more traffic and increase sales.

Should your brand be on Amazon?

Thinking about selling your lifestyle brand on Amazon? Here's a smart breakdown of the pros and cons—from visibility boosts and media exposure to margin cuts and brand dilution—so you can decide what’s best for your business.

Instagram rolls out audio previews for Spotify shares

Meta’s Instagram has introduced a significant update to its music sharing capabilities. Users can now listen to audio previews of Spotify songs shared to Instagram Stories without leaving the platform

2025 mid-year recap: Six creator economy trends to know

From creator-driven TV and news to the growing push for video content and the shift toward social-first advertising.

Top fashion influencers in Australia: 28 creators brands should know

Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily...

YouTube series to simplify ad solutions for Southeast Asian marketers

YouTube has launched a new creator series titled “Marketing Unfiltered” to highlight its Ad Solutions for marketers across Southeast Asia, featuring well-known social media personality Annette Lee as “Aunty M” to bring humor to educational content.

Amazon to double influencer commissions for extended four-day Prime Day event

Amazon is increasing commission rates for influencers across 13 product categories from July 1 through July 20, coinciding with the extension of Prime Day from two to four days (July 8-11).

Across the board

A new TikTok feature. The post Across The Board appeared first on Carney.

Lead generation tips to beat seasonal slumps

Lead generation plays a critical role in every business’s growth strategy. Attracting new customers and boosting sales are key objectives, especially for small businesses in Morrow, Ohio. However, maintaining a steady stream of leads, especially during seasonal slumps, can be challenging. These downturns can drag sales and make it harder for businesses to thrive. Un

Carlos Alexandre Rozwadowski on building a real estate brand that sells itself

In real estate, a brand often develops through the way you show up every day. It can grow from how you communicate, how you present your listings, and how you treat your clients. Carlos Alexandre Rozwadowski has built his real estate presence in Columbus, Georgia, through a steady and thoughtful approach. His style suggests that […] The post Carlos Alexandre Rozwado

LinkedIn’s adding connection-based leaderboards for its In-App games

A new competitive element for LinkedIn’s in-app games.

Happy Summerween

Like it or not. The post Happy Summerween appeared first on Carney.

TikTok adds YouTube Music integration for easier song saving

TikTok announced that YouTube Music has joined its “Add to Music App” feature, enabling users to save songs discovered on TikTok directly to their YouTube Music playlists. This integration marks another expansion of TikTok’s music discovery ecosystem, which has generated over one billion track saves since its global launch in 2024. The “Add to Music […]

B2B Lead Generation software: 30 best paid and free tools

You need a steady stream of quality leads to generate sales.

Ask Reddit

It's how people search. The post Ask Reddit appeared first on Carney.

Here’s what’s happening in August ‘25

August is a transition for everyone, but especially for lifestyle brands looking to maximize their holiday revenue and brand visibility.

What talent booker Joanna Jordan can teach about leading in media transformation

Whether it was Netflix transforming to content powerhouse or a Hollywood labor disputes fueling the creator economy, Jordan has found herself ahead of the curve.

AI update, August 1, 2025: AI news and views from the past week

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs