#OMP!

Surfacing the best in online marketing

Online marketing articles

Reddit unveils Community Intelligence at Cannes Lions 2025

Reddit launches AI-powered social listening and advertising tools powered by 22+ billion posts at Cannes Lions festival June 16.

Google forms for lead generation: a complete guide

In this episode, we explore how Google Forms for lead generation can become a powerful and cost-effective tool for capturing …

How to write high-converting Google Ads copy

In this episode, we focus on creating high-converting Google Ads copy—a crucial skill for any business aiming to drive more ...

Essential marketing strategy in 45 sec

Here's an entire marketing degree in 45 seconds

$200K in 3 hours. Still think live shopping’s a joke?

Social media live shopping 🛒 is the opportunity you're missing out on.. if you are a creator, influencer, small business that makes things or are in retail, this is THE OPPORTUNITY. This is very important, & I’m very excited about it.

Is ChatGPT catching Google on search activity? [infographic]

Conversational AI is changing search, but is Google really at risk?

Big scale, big impact

The Beatles changed music. Starbucks changed coffee. Perhaps your project is aiming to reach a large audience. Consultants call it market share. What percentage of the available market have you reached with your idea? No one hits everyone, but many organizations seek to be a monopoly, or perhaps noticeable in scale. This flies in the …

SCL Deep Dive APAC 2025: Community speakers and a new format

We hope you're as excited about Search Central Live Deep Dive APAC as we are! With just a few weeks to go, we wanted to share an exciting experiment that we're planning to run at the event, and introduce our community speakers.

If AI killed your SEO strategy, you didn’t have one by Victorious

AI isn’t the disruptor. It’s the stress test.

YouTube analytics updated with saved reports & new interface

YouTube updates Advanced Mode in Studio Analytics with saved reports, a simplified layout, and built-in performance tools for creators.

The benefits of outsourcing digital marketing to agencies

Running a business can feel extremely overwhelming, regardless of how much support and resources you have at your disposal. Toss digital marketing into the mix, and suddenly you’re burnt out...

X adds more sports engagement options to maintain community engagement

X is looking to ensure it doesn't lose sports discussion to Threads.

The productivity hack no one talks about

Creativity doesn’t thrive on chaos, it thrives on structure. Discover how Flaubert’s rule can change the way you work, think, and create. Simple life. Wild mind. That’s the secret.

This is the golden era of creativity in marketing

Brand and Sales are happening on social. Organic content is a blessing to those who don’t have $$$$$ you have time and effort and your creativity...

Human-centered marketing: The right message to the right people

Customer journeys resemble playgrounds more than funnels. It's time to adapt your strategy to match real customer behavior.

Klaviyo turns AI and data loose on the challenges of multichannel marketing

Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.

Lead generation ideas to overcome common roadblocks

Lead generation is the lifeline for small businesses and solopreneurs. Without a steady stream of new leads, growth can be difficult.

Predictive analytics for lead generation: How to attract and convert more prospects

In this episode, we explore the transformative power of predictive analytics for lead generation, drawing from DoubleDome Digital Marketing’s expertise.

Amouranth returns to Twitch after claiming she earned $38 million from Kick

Content creator Kaitlyn “Amouranth” Siragusa announced her return to Twitch nearly two years after signing with rival platform Kick. Siragusa initially revealed the move in a video posted to X on June 19, which included a “$38 million later” screen transition, suggesting substantial earnings during her tenure with Kick.

Creator economy jobs – food brands, cruise lines, and marketing agencies drive new opportunities

The creator economy continues to generate employment opportunities across diverse sectors, with companies ranging from established brands to emerging platforms actively recruiting talent to support influencer marketing, social media strategy, and creator partnerships.

Managing marketing: The life and love of creativity

Hilary Badger is the ECD at Leo Burnett Australia. Hilary and Ellie go on a conversational journey that takes in female creative...

Lead generation bottlenecks: How to spot and solve them for better results

In this episode, we walk listeners through the most common lead generation bottlenecks—those unseen issues that cause prospects to drop...

FTC says Omnicom deal is OK, as long as there’s no brand safety involved

The world's largest ad agency is forbidden from using 'political or ideological' viewpoints to determine where an ad should run.

How AI is revolutionizing PR and SEO: Real-world strategies

In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO.

How ESOP Partners' website strategy boosted SQLs by 900%

Some conversations are just too good not to revisit. In this mini-episode, we’re rewinding to one of the most insight-packed interviews from the current season of The ChangeOver podcast

South East Asia’s digital economy hits $263b as fragmented field reshapes brand engagement

Southeast Asia’s digital economy continues to expand, reaching an estimated size of $263 billion GMV with $122 billion in revenue, according to a new report by AnyMind Group.

Creators on spotlight at Cannes Lions as advertisers seek authentic audience connections

Social media content creators are playing an increasingly prominent role in the advertising industry as brands shift toward creator-led content strategies.

Creator Flow becomes Australia’s largest UGC platform with 85% growth in creator network

Creator Flow has established itself as Australia’s largest dedicated user-generated content (UGC) platform, expanding its creator network from 350 to over 650 vetted Australian creators in one year, representing an 85% growth.

Ask an SEO: Balancing content that converts with content that builds brand authority

Brand authority and conversions don’t need separate content strategies. Mordy Oberstein explains how to align both in this week's Ask An SEO.

New IAB Framework aims to bring clarity to gaming ads

The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request.