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Surfacing the best in online marketing

Online marketing articles

The table of contents (and the index)

The index is the search bar, the random access to the facts we can look up. The table of contents, though, that’s a point of view. It’s a taxonomy of how to understand a complicated idea. It’s the skeleton of the narrative and the pedagogy for learning. We’re at risk of becoming all index. The […]

The remarkable growth of Reddit's ad revenue

Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research. Read the full article at MarketingProfs

AI and the future of B2B marketing [Infographic]

Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research. Read the full article at MarketingProfs

Bot & cold

When bots fail us. The post Bot & Cold appeared first on Carney.

Chamberlain Coffee x Pinterest: The collab we didn’t know we needed

Pinterest’s First-Ever Co-branded Product with an Influencer Pinterest is home to millions of pieces of inspirational content, ranging from recipes to outfit ideas of the day. Niche creators are known to embrace Pinterest as the ultimate platform to curate aesthetics, share their favorite products, and collaborate with fans on boards. Now, Pinterest is taking the ul

AI search loves Reddit, and Apple loves AI search

STACKED MARKETER - The marketer's #1 daily newsletter! Your college professors were right. You shouldn’t use Wikipedia as a credible source. You should use Reddit instead: According to new data from Profound, Reddit just became the most cited domain in AI-generated answers, beating Wikipedia. Wow. Yep, across spaces like Google’s AI Overviews and Perplexity, Reddit

More Performance Max tools, a new AI Max tool, and ads in AI Mode

STACKED MARKETER - The marketer's #1 daily newsletter! Did Performance Max just hit puberty? It certainly had a growth spurt: Performance Max is finally catching up to long-standing requests by adding features like: Device targeting. Campaign-level negative keywords. Age range exclusions. All three are now live via the Google Ads API, which means you should now have

Yelp launches Co-branded Ads to help national brands go local

The new ad format lets brands spotlight local partners in Yelp search results – boosting visibility, engagement, and community relevance.

Snapchat, Bettany Hughes bring ancient wonders to life with AR

Snapchat’s AR Studio Paris partnered with historian Bettany Hughes OBE and SandStone Global Productions to launch “Seven Wonders of the Ancient World,” a three-part docuseries that premiered August 2 on Channel 5 in the UK. The collaboration brings ancient monuments to life through augmented reality technology accessible via QR codes displayed during broadcasts. Kes

TikTok joins MrBeast, Mark Rober’s TeamWater campaign, donates $1.5 million

TikTok is launching its partnership with creators MrBeast and Mark Rober on TeamWater with a $1.5 million donation to WaterAid. The global campaign aims to provide clean water access to 2 million people worldwide. The initiative seeks to raise $40 million by August 31 to fund sustainable water solutions through WaterAid and other partners. The […]

Regal Theaters teams with YouTube sensations Dude Perfect for theatrical documentary release

Regal, the second-largest movie theater chain in the United States, has announced a partnership with YouTube group Dude Perfect to release a documentary film in hundreds of theaters worldwide. “Dude Perfect: The Hero Tour” will debut on more than 800 screens across the United States, United Kingdom, Western Europe and Australia beginning September 26, 2025, […]

Later unveils ‘Mavely Boosts’ for creators: 3x commission potential without follower requirements

Influencer marketing and social media management platform Later, which acquired Mavely for $250 million in January 2025, has launched “Mavely Boosts,” a feature that provides creators access to increased commission opportunities without follower count requirements or approval processes. The company claims this new tool offers up to three times higher earnings than t

New Instagram features to help you connect

We’re launching features that make it easier to connect with your friends on Instagram. The post New Instagram Features to Help You Connect appeared first on Meta Newsroom.

Google to restrict political ads in the EU under new policy

Advertisers targeting EU audiences must brace for sweeping new political ad limits and mandatory self-declaration – or risk losing access.

Sitelinks now factor into Google Performance Max ad strength

Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.

6 AI marketing myths that are costing you money [Webinar]

Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC. The post 6 AI Marketing Myths That Are Costing You Money [Webinar] appeared first on Search Engine Journal.

Ecosia & Qwant launch European Search infrastructure

Ecosia begins using its own search index in France, part of a joint effort with Qwant to reduce reliance on U.S. tech providers. The post Ecosia & Qwant Launch European Search Infrastructure appeared first on Search Engine Journal.

Bluesky reaches 38 million users, though post volume is declining

Bluesky’s growth momentum has slowed, but it is still growing.

X is looking to use Grok to verify user ages

Age checking is set to become a legal requirement in various regions.

Snapchat adds Saturn connection to provide more insight into Friends’ calendars

The integration comes after Snapchat recently acquired the Saturn app.

Meta shares insights into the value of personalization, and responsible data usage

The report looks at how consumers and brands benefit from personalized targeting.

Instagram’s experimenting with a new way to highlight your interests

The option could facilitate more connection around shared interests and hobbies.

Instagram Official launches re-posts, Friend Map and more

The latest IG updates could have a significant impact on how you use the app.

The one question I ask to know if an agency will be worth it

Every now and then a career “L” seeps its way into my subconscious, usually at about 11:05pm when I’m about to fall asleep. One of those recurring thoughts is when I had an awful time working with a marketing agency. I can blame them all I want. But for whatever faults they had, I have to admit I’m culpable too. …

Compounding luck

Human luck doesn’t even out. Regression to the mean explains that in statistics, outlying events tend to be overcome by average ones. But in society, the opposite is often true. A small headstart becomes a bigger one, or a small stumble can turn into something that is hard to overcome. Individuals can work to amplify […]

Starting your marketing strategy with HubSpot’s free tools

The digital marketing landscape is always shifting. New platforms emerge, algorithms change, and consumer behavior evolves. For businesses, especially small and medium-sized ones, keeping pace can feel like a constant uphill battle, often compounded by tight budgets. How do you innovate, adapt, and drive growth when every marketing solution seems to come with a sign

The cost of disconnected commercial data in contract manufacturing

You have sales data. You have marketing data. You have service data. But do you have clear answers to your most pressing growth questions?

Magnite hints at potential future legal action against Google

On its Q2 earnings call, CEO Michael Barrett states that aping OpenX’s legal case could ‘have merit.’

Sunglass Hut sees a lift in store traffic after running CTV ads

Sunglass Hut is betting on streaming TV ads to drive reach and increase traffic. One of its latest campaigns drove people to its stores through special localized QR codes.

Why marketers aren’t panicking in face of the latest tariff pressures (yet)

There's reasons to be cheerful (well, cautiously optimistic) about the ad economy. Because the gloom expected earlier in the year hasn't really materialized.