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Publishers are increasingly creating and filling the role of the AI negotiator, tasked with working with tech companies and platforms to strike deals and reshape publishers' businesses.

In another push for greater control, brands are turning to creator-created content in their influencer campaigns.

Marketers move to operationalize creative work.

With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers.

Lucy Markowitz, svp, gm U.S. marketplace, Vistar Media Performance marketing was long considered a silver bullet to optimize ad campaign performance. It promised growth, visibility and scale. But after years of chasing clicks and conversions, cracks in this approach are starting to show. Performance marketing success has become diluted and lost its grounding in busi

MP4 showing a carousel of images illustrating AI powered tools like \"Canvas,\" \"AI Mode\" and \"turn a photo into a video\"

OpenAI calls GPT-5 its most advanced AI model, with upgrades in accuracy, speed, tone control, and complex task handling.

Google's new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition reporting.

Clicks are disappearing, awareness is eroding, and top-of-funnel content is losing visibility. Here's how to adapt before you're left behind.

You can now fine-tune Performance Max campaigns with long-awaited controls over devices, keywords, and age targeting.

OpenAI launches GPT-5, now the default model in ChatGPT for all users. The update prioritizes factual accuracy, transparent reasoning, and broader accessibility. The post OpenAI Launches GPT-5 In ChatGPT To All Users appeared first on Search Engine Journal.

OpenAI & Co. keep tossing out wild revenue and valuation claims, and the press keeps acting like they're true. Unfortunately, the numbers don't add up. The post The latest AI-powered martech news and releases appeared first on MarTech.

Selena Gomez’s beauty brand Rare Beauty is tapping Indian influencer Ankush Bahuguna for its global fragrance launch, signaling a push into the Indian market. As exchange4media reports, the brand flew Bahuguna to the international launch of its debut fragrance “Eau de Parfum” in July, following its official entry into India via Sephora in March 2024. […]

White Media has launched as Australia’s newest specialized audio advertising agency, focusing exclusively on connecting podcast creators with premium advertisers in a market where audio consumption continues to accelerate across multiple platforms. The company aims to serve brands and independent podcast creators, offering a dual approach of agency strategy and sale

ESPN has signed Katie Feeney, a sports and lifestyle content creator with more than 14 million social media followers, to create content across the network’s digital channels and appear on premier football programming. The recent Penn State University graduate will contribute to ESPN’s social and digital efforts daily, including leading a refreshed approach to Sport

TikTok continues to gain traction in the digital advertising space, according to Skai‘s “Q2 2025 Quarterly Trends Report.” Despite ongoing regulatory uncertainty in the United States, the platform reached 46% adoption among paid social advertisers (up 11 percentage points y-o-y), with spend share rising to 13% during the quarter. Data from the report reveals TikTok’

Ogilvy Singapore hosted its first Creator Camp on July 31, bringing together aspiring and established creators, brands, and industry representatives for a day-long immersive workshop. The initiative aimed to strengthen the creator economy by providing education, networking opportunities, and practical experience. The Singapore edition focused on equipping participan

There are two ways to think about achievement and the idea of getting ahead: Perhaps it’s a race. Getting ahead means beating the competition. But perhaps it’s simply an effort to move forward. A rising tide lifts all the boats, and if you want your boat to have plenty of water under it, that’s far […]

Creating demand for your B2B solution isn't just about generating leads anymore. It's about building genuine buyer interest, nurturing prospects through complex decision-making processes, and ultimately driving predictable pipeline growth that converts to revenue.

The DSP also names new CFO Alex Kayyal, and names Omar Tawakol as board member to underline AI capabilities.

Learn how leading brands use interactive experiences to capture buyer intent, drive conversions, and build loyalty. The post Zero-party data in action: How top brands turn product discovery into conversions appeared first on MarTech.

AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online. The post Traditional search still dominates, but AI is making gains in the U.S. and Europe appeared first on MarTech.

Each day, I have about 8 hours of tasks to do. Empty the dishwasher, bring in the paper, answer emails, queue up a blog post… it’s a very long list. I’m sure you have one as well. If we’re good at the chores, we’ll be offered new ones. And of course, it’s possible to find […]

Emotions are personal and most of the time, we can put effort into creating them (or avoiding them). But in a community, emotions spread. And not at the same rate. Consider these emotions, roughly sorted by their virality: If we want to share the emotions near the bottom of this list, we’re going to have […]

Sony Innovation Fund has secured a strategic investment in African creator monetization platform Twiva, based in Kenya. The investment aims to empower creators across the continent to monetize their influence while enabling brands to drive authentic commerce and engagement. Founded in 2020, Twiva operates across five high-growth verticals: influencer marketing, soci

STACKED MARKETER - The marketer's #1 daily newsletter! Performance Max has been going to its improv classes. … Because these updates are feeling very “Yes! And…” Google Ads just rolled out a big batch of new features for Performance Max, including: Negative keyword lists at the campaign level, making it easier to manage exclusions across asset groups. Finally! Doubl

Google is testing an AI-powered finance destination for answering questions, displaying the latest news, and generating advanced charts The post Google Is Testing An AI-Powered Finance Page appeared first on Search Engine Journal.

Some simple pointers to help in your IG Stories creation process.

Mosseri says that you don’t need to engage with profiles in your niche to maximize engagement.

The program provides a simplified way for creators to earn money from hotel promotions.