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X makes big push on text-to-video functionality, new AI options

Elon’s hoping that X’s new vAI video generation options will spark a new wave of interest in the app.

Meta provides tips on how to optimize your ads with its AI systems

Meta says its AI-powered ad tools are driving better response for many ad partners.

What does it want?

A useful way to understand an evolved organism or system is to ask what it wants. What actions does it need to evoke to survive or thrive? The flower wants bees to visit, the berries want to be eaten by birds. Obviously, they don’t have conscious intent, but this desire guides their progression through the […]

Gen Z’s content cold shoulder is real

PLUS: Drinks on us at eTail Boston, you in?

Redrawing the map

Instagram's latest feature. The post Redrawing The Map appeared first on Carney.

At Carbone Fine Food, tariffs are putting pressure on its ‘most important ingredient’

The CPG company could face additional long-term costs on its ‘most important ingredient’: tomatoes from the San Marzano region of Italy.

X’s automated ad vision left advertisers underwhelmed

During X's recent Spaces event, Elon Musk unveiled the vision for Grok to automate as much of the ad process as possible.

5 marketing trends I can't stop thinking about

Quick insights for busy marketers

Ai search: the missing link in your manufacturing sales pipeline | Weidert News

Appleton, WI — Chelsea Drusch, Director of Client Strategy at Weidert Group, will present breakthrough insights on how AI and behavioral shifts are reshaping the manufacturing sales landscape during her session at the 2025 Manufacturing First Expo & Conference. The event will be held Wednesday, October 29, 2025, at the Resch Expo in Green Bay, Wisconsin.

Why your internet service has an impact on your marketing efficiency

When people talk about marketing strategy, they usually focus on content, platforms, analytics, and creative tools. They don’t usually focus on what kind of internet connection runs in the background. But the reality is, no matter how sharp your team is or how compelling your campaigns, a bad internet connection can quietly kill your marketing […]

Why benchmarking your tech stack matters

What does “benchmarking” your tech stack actually mean? It’s not just a cost-cutting exercise or a software wishlist. Benchmarking is about understanding how your current setup compares to a modern, connected tech stack. Think of it like stepping back and asking: Are we using the right tools in the right way? Where are the overlaps, blind spots or bottlenecks? Is th

We Are Social’s Monday Mashup #736

Instagram launches reposts, Meta releases more updates for Edits, theres a new Instagram Map feature, and more social media news.

L’Oréal faces backlash after recruiting OnlyFans model to promote teen-popular makeup brand

L’Oréal has drawn criticism for hiring Ari Kytsya, a U.S.-based OnlyFans adult content creator, as a brand ambassador for its Urban Decay makeup line. The brand, known for its popularity among teenagers, launched an “anti-bland” campaign featuring Kytsya in July. The controversial TikTok advertisement, which has garnered over 18.7 million views on Urban Decay’s plat

Piers Morgan retracts ‘Staged Fight’ claims made against Jake Paul, apologizes to influencer after legal pressure

Piers Morgan has publicly retracted his claim that Jake Paul’s boxing matches are “boring, staged bulls***” after the YouTube star-turned-professional boxer took legal steps to address what he considers defamatory statements. Morgan issued a lengthy apology to his 8.9 million followers on social media platform X on August 9. “I posted a few weeks ago […]

Influencer marketing agency Hypetap appoints Shane Holmes to lead new Sydney office

Image: Hypetap Managing Director Bryce Coombe & Managing Partner Shane HolmesCredit: Hypetap Australian influencer marketing agency Hypetap has appointed Shane Holmes as Managing Partner of its newly established Sydney office. The expansion aims to strengthen Hypetap’s national footprint and follows its international growth with the opening of a London office in 202

Sixteenth Names Paramount veteran R.J. Larese as U.S. president, elevates four to partner roles

Sixteenth, a global creator talent management company within Whalar Group, announced RJ Larese as the new President of Sixteenth U.S. Larese brings nearly two decades of experience across media, entertainment, and talent development, most recently serving as VP of Talent and Influencer Marketing at Paramount Global, where he led creator strategy and talent partnersh

Influencer Alix Earle debuts custom Poppi soda can at Walmart

Prebiotic soda brand Poppi has launched its first-ever influencer-designed can featuring TikToker Alix Earle, exclusively available at Walmart stores nationwide. The limited-edition Raspberry Rose flavor showcases Earle’s personal design elements, including high heels and polka dots drawn by the influencer herself. Earle, who transitioned from brand fan to investor

Ludwig’s 2025 Streamer Games returns with 40 content creators competing in Olympic-style challenges

Ludwig Ahgren announced the return of his Red Bull-sponsored Streamer Games for 2025, expanding the competition to feature 40 content creators. The event, scheduled for August 16-17 at Leuzinger High School in Lawndale, California, builds on the success of the 2024 inaugural tournament that attracted peak viewership of 175,500 concurrent viewers and accumulated 1.75

TikTok now lets users book hotels, pays creators to promote them

TikTok launched a direct hotel booking feature through a partnership with Booking.com, allowing users to reserve accommodations without leaving the app. The integration enables travelers to enter check-in and check-out dates and book available rooms at specific properties directly through TikTok’s interface. According to a Business Insider report, each hotel feature

Google says AI-generated images will not cause a ranking penalty

Google's Gary Illyes confirmed that AI-generated image content does not have a negative impact on SEO. The post Google Says AI-Generated Images Will Not Cause Ranking Penalty appeared first on Search Engine Journal.

LinkedIn shares strategic insights for B2B marketers [Infographic]

Including key trend notes and case studies.

McDonald's launches VR experience in Meta's Horizon Worlds

Is this the next stage of brand community building?

X makes Grok 4 free to all users as it looks to boost interest in its AI offerings

Another step to boost interest in X’s AI offerings.

Reddit moves to restrict the Internet Archive from accessing its communities

Reddit’s looking to implement more protections to maintain control over its data.

TikTok launches in-app hub to celebrate the Jonas Brothers' latest album and tour

TikTok’s looking to help fans join in the celebration around the Jonas Brothers’ latest release.

LinkedIn adds new animations for professional announcements

Some new options for your announcements on LinkedIn.

Meta enhances brand rights protection dashboard with improved UI and features

Some new updates to help protect your IP across Meta’s apps.

After the shortcuts

The initial adoption of new technology follows a regular pattern. The first group are hobbyists, people looking for a fascinating way to spend time. But that’s a small group–ham radio operators, for example, or theremin musicians. It’s the second group that gets the rest of us to take notice. They use technology to save time […]

A smoother redirect manager and Yoast AI optimize for Classic Editor

We just introduced two new updates to Yoast SEO Premium that focus on clarity and speed. Yoast SEO Redirect Manager just got a cleaner, more user-friendly workspace. After heavy testing, Yoast AI Optimize is now available for the Classic Editor. It helps you optimize your copy for readability and SEO without disrupting your workflow or […] The post A smoother Redire

The 10 best B2B marketing agencies in 2025

Finding the right B2B marketing agency is about partnering with a team that understands how modern buyers research and purchase, and can demonstrate genuine business impact through measurable results. While creative portfolios and industry recognition certainly have their place, what truly matters is an agency's ability to drive pipeline growth and revenue for their