Accenture has acquired Superdigital, a U.S.-based social and influencer agency, to strengthen its end-to-end social marketing capabilities. The acquisition will integrate Superdigital’s team of over 40 employees into Accenture Song, enhancing offerings in audience strategy, content creation, commerce, and measurement. Founded in 2013, Superdigital brings expertise i
Ludwig Ahgren’s “2025 Streamer Games” set a new high-water mark for creator-driven competitive events, drawing over 330,000 concurrent viewers during its August 16-17 broadcast and exceeding the event’s previous peak of 175,500 viewers in 2024, per Sports Illustrated. The Red Bull-sponsored competition, held at Leuzinger High School in Lawndale, California, featured
Influencers Andrew and Tristan Tate filed lawsuits against Meta and TikTok seeking more than $100 million in damages for what they claim was an “unlawful and politically motivated decision” to remove them from the platforms in 2022. The identical suits were filed on August 13 in Los Angeles County Superior Court, each seeking at least […]
Tom Maynard runs Amplify, a 130-person self-funded company across Asia-Pacific that manages hundreds of creators and executes influencer campaigns for brands like Nestlé, Unilever, and Estée Lauder in over 20 markets. Founded in 2019, this Sydney-based firm operates as a talent management agency, influencer marketing company, and content production house rolled into
TikTok has implemented a five-hashtag limit on posts, according to a Social Media Today report. The change represents the latest adjustment to hashtag policies across major social platforms as companies seek to reduce tag spam. Users like @justgee92 have reported receiving in-app notifications about the new restriction. While TikTok hasn’t released an official state
Renew Capital has invested in Morocco-based Hypeo Ai, a startup applying artificial intelligence to make influencer marketing more efficient across Africa and the Middle East. Founded in 2024, Hypeo Ai provides workflow tools such as smart matching algorithms, pricing insights, and real-time performance tracking. The system works with both human influencers and AI-p
Left to right: Dan Franks, Bryan Barletta, and Tom WebsterImage credit: Sounds Profitable Podcast Movement has acquired podcast industry trade association Sounds Profitable in a seven-figure deal. Under the terms of the acquisition, Podcast Movement will take ownership of Sounds Profitable, which will continue to operate as a trade association while maintaining its
Our Kansas City data center is now operational, representing a $1 billion investment in Missouri and in our global infrastructure that brings our technologies to billions of people worldwide. The post Meta’s Kansas City Data Center and Upcoming AI-Optimized Data Centers appeared first on Meta Newsroom.
Some pointers for your Reddit ads approach.
Could TikTok actually get banned this time?
Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025. Read the full article at MarketingProfs
Top court overturns ruling that protected ad blocking software from copyright claims by major publisher Axel Springer.
German appeals court defines GDPR data protection officer obligations, ruling DPOs provide advisory support not specific data processing disclosures for individuals.
Let us explain. The post Low Traffic is Good appeared first on Carney.
Publishers are picking up new vibes from Meta, which they believe signal that the platform may be changing its stance on AI licensing.
Michael Fiddelke, Target’s chief operating officer, has been with the company for more than two decades in different leadership positions.
Meta is giving advertisers new AI-driven tools for creators, Reels, and omnichannel ads to help turn holiday shoppers into buyers.
Google adds agentic bookings and personalization to AI Mode and expands access to 180+ countries in English. The post Google AI Mode Adds Agentic Booking, Expands To More Countries appeared first on Search Engine Journal.
Over 70,000 installations of Inspiro WordPress theme affected by Cross-Site Request Forgery vulnerability The post Inspiro WordPress Theme Vulnerability Affects Over 70,000 Sites appeared first on Search Engine Journal.
Two hundred years ago, there were a lot of violinists. Many made a living at it. If you were of means and wanted to hear music, your best option was to hire someone to play it for you. Of course, the invention of the phonograph and the radio changed all of that. Now, one great […]
Use these un-be-leaf-able fall puns in all your autumn marketing and messages. The post 101 Totally Autumn Fall Puns for Marketing & Messaging appeared first on WordStream.
Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format. This article walks y
Are you facing a Microsoft Ads suspension? Verify, appeal, and follow up through official channels, or risk permanent bans.
Meta will now charge you at launch for your campaigns.
New insights to help you plan for the upcoming NFL season.
TikTok will look to expand its efforts to combat fake product listings.
Some new additions to mark YouTube Music's 10th birthday.
Google's also rolling out more AI search elements.
Now you can create longer narratives via Reels clips.
In this webinar, Adobe shares what’s driving mobile app growth in 2025—and how real-time, personalized in-app experiences are converting users into loyal customers. The post Ready to level-up your mobile strategy? New consumer research and trends appeared first on MarTech.