Conversations and projects usually revolve around an axis. It could be a goal or an urgency or a person. It might be the boss. Wondering what they want, what they need, what sort of mood they’re in, what just happened, what might happen. “What would Jeff do?” It might the clock. SNL goes on at […]
This infographic explores how a \"measurement paradox\" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance marketing. Read the full article at MarketingProfs
Why Inner Excellence Creates Outer Success written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Jim Murphy, high-performance coach, speaker, and creator of the Inner Excellence Methodology. Jim has coached world-class athletes, Olympians, and business
The best marketing campaign I ever saw was built out of a mistake—and a missing booth.
Google will test cannabis-related advertising on Search for federally licensed operators in a 20-week pilot beginning August 25, 2025.
Apple TV+ raises monthly subscription from $9.99 to $12.99 starting August 21, 2025, marking the third price increase in three years as streaming costs rise.
Lightroom presets offer our clients many benefits, from helping us turn out gorgeous shots day after day, to saving time and money in an era when budgets are extra tight.
The new engagement metric? The post Take Your Screenshot appeared first on Carney.
Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smart TV maker it picked up last year. Strip that out, and the U.S. business still […]
Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox, subscribe today!
MOGL has launched an AI Assistant designed to streamline name, image, and likeness (NIL) campaigns for brands working with college athletes. The new tool reduces campaign launch time by up to 90%, according to the company’s blog post. The MOGL AI Assistant automates multiple aspects of the influencer marketing process, including drafting campaign briefs, building […
Fox Corporation’s streaming division Tubi announces a key hiring initiative for its recently launched Tubi for Creators program. The company seeks a Senior Manager of Creator Partnerships to scale its creator-focused offerings across its platform, which currently serves over 100 million monthly active users The position, based in either Los Angeles or New York in […
ESPN will launch a TikTok-style vertical video feed within its app on Thursday, August 21, bringing the scrollable short-form video format that has dominated social media directly to its own platform, according to a Sportico report. The new feature will include a mix of highlights, reactions, and user-generated content alongside a personalized vertical version of […
Podcast Discovery, a full-service podcast marketing agency, announced the appointment of Hannah Southern as its new Commercial Lead. Southern joins the company to spearhead commercial development, expand client relationships, and create audience growth strategies. Southern brings significant podcast industry experience to the role, having previously served as Conten
“Focus Friend,” a productivity app co-created by YouTuber, entrepreneur, and VidCon co-founder Hank Green, briefly ranked as the #1 app in the “Top Free Apps” category in the U.S. App Store on August 19, ahead of ChatGPT. As of writing, the app is ranked #3. The app, developed in partnership with Honey B Games, was […]
The BBC has partnered with British YouTube personality Mark Goldbridge in a new broadcast rights deal that will see German top-flight soccer matches streamed on social media platforms. Under the new arrangement, Goldbridge’s YouTube channel “That’s Football” has secured rights to broadcast 20 Bundesliga matches on Friday nights during the 2025-26 season. The channel
Actor Ron Perlman, alongside entertainment and technology executives, announced the launch of Watrfall, a new media development platform that enables direct fan investment in film and television projects. The platform opens to the public on August 22. Watrfall positions itself as a “creator-led, fan-focused platform” designed to transform traditional funding and dev
The White House established an official TikTok presence on August 19, even as the September 17 deadline approaches for ByteDance to sell the platform to U.S. owners or face a nationwide ban. President Donald Trump has extended the divestiture deadline three times since taking office in January, with the latest extension setting a mid-September cutoff. […]
Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy. The post One-third of consumers turn to AI when shopping appeared first on MarTech.
Teaching is not about assignments, textbooks or authority. It’s about the pedagogy, connection and approach that creates the conditions for a willing student to change their mind. Everything else is simply grunt work. Sooner or later, we are all self taught.
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Fox Corporation debuted its unified streaming service targeting households outside traditional cable subscriptions.
Tech companies need more than just a visually appealing website. When you're selling complex software solutions to technical buyers who conduct months of research before making purchasing decisions, your website needs to work as hard as your sales team.
You know who they are. Now find out how they can help grow your brand.
Whalar Group has appointed Eddie Renard as its first-ever Chief Operating Officer. Renard, who previously served as President of People & Operations for more than four years, will oversee global operations across the company’s seven-business ecosystem. In his new role, Renard will manage people and culture, systems, business affairs, and infrastructure as the compan
Southeast Asia-based tech company AnyMind Group has launched AnyLive for Creators, a service that allows influencers and content creators to generate AI avatars for live stream commerce. The platform enables creators to earn passive income through affiliate campaigns while their digital twins stream continuously across platforms like YouTube, TikTok, and Facebook. M
Fast-fashion retailer Shein has launched its Glowmode activewear line in Australia with influencer Kaela Tavares as the face of the campaign. The launch comes as Shein strengthens its position in the Australian market, recently climbing to the 20th-most-visited retail website nationally with 6.54 million visitors in July 2025, according to Semrush data. The activewe
YouTube has launched Effect Maker, a web-based tool that allows creators to design and share augmented reality (AR) overlays for YouTube Shorts, similar to functionalities already available on TikTok and Snapchat. According to an announcement on the Creator Insider channel, the platform has been developing and testing this feature “over the past year.” According to
Meta gives more creators access to its AI dubbing tool, YouTube launches a brand partner tagging tool, and TikTok helps students find their classmates.
In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.