Media briefing: Publishers turn to other platforms to offset losses from Google search
Publishers are turning to other platforms like Reddit and Pinterest to offset the losses they’re seeing from Google search referral traffic.
Publishers are turning to other platforms like Reddit and Pinterest to offset the losses they’re seeing from Google search referral traffic.
Night, a talent management company representing more than 200 creators, has launched Night Advisory, a marketing division focused on connecting brands with digital content creators. The new unit emerges after multiple brand inquiries seeking guidance on influencer marketing strategies. “We’ve received dozens of requests from brands over the years to help them shape
YouTube introduces new tools designed to connect Canadian advertisers with the platform’s creator ecosystem, enabling brands to leverage creator influence more effectively. The announcement comes as the platform marks its 20th anniversary with significant updates to creator capabilities across content development, audience engagement, and monetization. New Creator P
Audacy, an audio content and entertainment company, has announced a strategic partnership with MOGL, an athlete influencer platform, creating new opportunities for brands to leverage Name, Image, and Likeness (NIL) sponsorships within sports audio content. The partnership combines MOGL’s network of more than 30,000 athlete influencers with Audacy’s cross-platform re
A dedicated All-Party Parliamentary Group (APPG) has been launched to represent UK creators as research shows that content creators contributed £2.2 billion to the UK economy in 2024 and supported 45,000 jobs, according to an Oxford Economics impact report. As Marketing Week reports, the APPG, co-chaired by Feryal Clark MP, the current Minister for AI […]
Woof Gang Bakery & Grooming has released a limited-edition treat collection in partnership with three popular TikTok dog influencers. The collection features signature treats developed with social media stars @tikatheiggy, @akirablackpit, and @dexterthebalancingdog. Each variety reflects the canine influencer’s persona and preferences: Iconic Bites by @tikatheiggy o
Acadia was featured in a September 24th MediaPost article on our win as media and social agency of record for Perkins American Food Co. As part of this new partnership,… The post Acadia Featured in MediaPost for Winning Perkins Family Restaurants Media, Social AOR appeared first on Acadia.io.
We’re further expanding Teen Accounts and helping educators report safety concerns for quicker review. The post Hundreds of Millions of Teens Are Now in Teen Accounts, Plus We’re Adding More Support for Schools and Teachers appeared first on Meta Newsroom.
If Google Ads finds an unlinked and unassociated Google Analytics account, Google may recommend you link it.
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.
Google Ads Misrepresentation policy will be updated on October 28, 2025.
Meta's expanding its protections for young users, and working with schools on education.
Some new updates for both Search and Local Inventory promotions
The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM. The post Klaviyo introduces marketing agent to automate campaigns appeared first on MarTech.
Want to schedule Bluesky posts? While Bluesky doesn’t have a built-in scheduler, you can plan, create, and auto publish posts with Hootsuite. The post Can you schedule posts on Bluesky? Yes, here’s how appeared first on Social Media Marketing & Management Dashboard.
Half of business leaders expect AI to replace traditional search engines for lead generation within five years, according to recent research. Read the full article at MarketingProfs
September marked seismic shifts for digital marketers. Google launched user-controlled preferred sources. TikTok’s search ads started delivering 2x purchase lift. AI tools cited Reddit more than Wikipedia. Meta rolled out culture-first targeting that actually works. These aren’t incremental tweaks but major changes with how visibility works across every platform tha
We’re rolling out the next iteration of the Meta AI app, including Vibes, a new feed of AI videos. The post Introducing Vibes: A New Way to Discover and Create AI Videos appeared first on Meta Newsroom.
STACKED MARKETER - The marketer's #1 daily newsletter! Have Demand Gen campaigns finally hit their growth spurt? All grown up: You should know that with their new target CPC bidding, channel controls, and creative tools, Google’s Demand Gen campaigns are shifting from a simple discovery tool to a full-funnel performance driver. This should make it easier to compare
Google updates Gemini 2.5 Flash with clearer step-by-step help, more structured responses, and stronger image understanding, now live in the Gemini app. The post Gemini 2.5 Flash Update: Clearer Answers, Better Image Understanding appeared first on Search Engine Journal.
Paying users can sign-up to the new \"YouTube Labs\" project.
The new feed, called 'Vibes,' will live in the Meta AI app.
TikTok's got a whole schedule of Halloween themed activities.
Facebook remains the top news source, though TikTok and Instagram are rising.
A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the researcher’s 2025 forecasts.
Some new ways to use your Bitmoji character.
Two keyword clustering and topic modeling methods include automated clustering using SEO tools and grouping keywords manually.
Keyword density is the percentage of times a keyword appears on a page. And it doesn’t matter anymore.
Leading SEO service providers include NP Digital, WebFX, Siege Media, and Victorious. Choose based on your budget and specific SEO needs.
Content marketing boosts brand visibility by creating valuable content, improving search rankings, and encouraging social sharing