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Online marketing articles

How does Google’s algorithm work?

Google‘s algorithm analyzes your search query to understand your intent, then evaluates and ranks web pages based on relevance and quality.

Why is keyword research essential to content marketing?

Keyword research is important to content marketing because it tells you whether a particular topic has clear demand or not.

Nails, glues and screws

Perhaps this metaphor will help: Nails are the easiest to use and require the least skill. Glue can make a more solid bond, but it’s often a one-way commitment–you can’t undo it without damage. And screws are the most resilient. They require good judgment in their selection and skill in their application. They create a […]

What are the latest Hootsuite product features? [Sept 2025]

Bluesky publishing, Snapchat in social listening, TikTok Business Messaging, and more. Here are the newest Hootsuite product features. The post What are the latest Hootsuite product features? [Sept 2025] appeared first on Social Media Marketing & Management Dashboard.

Apple criticizes Digital Markets Act impact on EU users

Apple released September 24, 2025 statement criticizing EU Digital Markets Act implementation, citing delayed features, privacy risks for users in 27 member countries.

Why AI won’t do it all, Adobe’s AI agents & Dreamforce

In this episode of the Marketing Automation Moment podcast, Hannah and Mike dive into the latest trends in MarTech. They […] The post Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce appeared first on Napier - B2B PR and Marketing Agency.

Tik-Tok-Toe

What's next for the clock app? The post Tik-Tok-Toe appeared first on Carney.

‘It’s too risky’: Tariffs are causing brands to back away from the U.S. and expand abroad instead

A number of brands that have historically bet on the U.S. market are now deploying resources elsewhere because tariffs are tanking their bottom lines.

How tech disruptions — including those connected to AI — cost employers millions

While 92% of companies plan to boost their AI investment over the next three years, only 21% of office workers report that AI is significantly improving their productivity.

How these food brands are cooking up creator marketing wins (HBBIP #102)

Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox, subscribe today!

Act now!

Start where you are. Start with what you’ve got. Start now. Now is the perfect moment. It only feels ‘fast’ if we’re rushing. Don’t rush. But act. With deliberate progress.

Only high-vibration brands will thrive in the age of AI

PLUS: OpenAI looks to build in-house ad infrastructure

The future of retail media with WPP Media’s David Fieldhouse

No description available.

Roku streaming surpasses broadcast TV viewership for third month

Roku-powered devices captured 21.4% of total television viewing time compared to broadcast's 18.4% share in July 2025, marking the third consecutive month of streaming dominance according to Nielsen data released September 3, 2025.

OpenAI CEO defends AI energy consumption for climate solutions

OpenAI's Sam Altman argues AI energy use enables fusion breakthroughs at February 7, 2025 Berlin panel, announcing $50,000 BIFOLD research partnership.

Topsort partners with Skai to expand global retail media reach

Topsort's AI-based retail media infrastructure partners with Skai's omnichannel advertising platform to provide brands access to retail media networks across 40 countries.

Google reveals internal plans for AdX shutdown during federal antitrust trial

Google executive testifies about Project Monday plans to shut down AdX entirely, contradicting earlier testimony that divestiture was impossible in ongoing Virginia antitrust remedies trial.

Economics report demands urgent investment in journalism

Nobel laureates warn media collapse threatens democracy and economic stability as platforms capture value from news producers.

Google reverses censorship policies after congressional probe

Google admits Biden administration pressure was \"unacceptable\" and commits to reinstating thousands of YouTube accounts censored for political speech.

Albert Heijn earns first retail media certification under new IAB Europe programme

Albert Heijn achieved industry-first retail media certification through IAB Europe's new measurement standards programme, marking milestone for European digital advertising transparency and advertiser confidence.

IAS acquired by Novacap for $1.9 billion in all-cash deal

Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.

Expert calls for structured DMA cooperation to prevent market fragmentation

Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.

Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16%

Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.

Tubular labs restores Instagram reels view data through Meta API update

Tubular Labs announces return of Instagram Reels view counts September 25, enabling marketers to track platform-verified metrics across 27.5 billion data points.

Study reveals which business terms confuse UK workers most in 2025

Research shows \"stakeholder\" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.

Google challenges Digital Markets Act enforcement amid consultation closure

European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.

SEO For Paws live stream conference: free tickets out now

SEO meets compassion: Join SEO for Paws on Sept. 25, 2025 to learn from industry leaders and raise funds for animal shelters in Ukraine. The post SEO For Paws Live Stream Conference: Free Tickets Out Now appeared first on Search Engine Journal.

Threads invites creators to join its new communities element

Threads is looking to spark more topical engagement with dedicated community discussions.

Threads is on track to exceed X in active usage

The latest usage data suggests that Threads will soon overtake X in total users.

Snapchat announces paid storage expansion for memories

You'll now be able to keep all o your old Snaps, for a price.