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Reviews get a transparency label, a Search hiccup, and Merchant Center’s new menu

STACKED MARKETER - The marketer's #1 daily newsletter! Did your glowing five-star reviews just get a disclaimer? Sure looks like it: Google has started slapping Incentivized Review labels on product reviews in shopping results. Right now, it’s unclear whether this applies to all retailer reviews or just certain input methods. But either way, if you rely on those rev

X renames business subscription package, updates features

Including the optin to purchase dormant @handles.

Threads experiments with ‘ghost posts’ which auto-delete after 24 hours

Another consideration for those looking to share takes (but not argue for them).

Instagram adds new ‘Add Yours’ sticker variation

The new variation includes video frames that you can replace with your takes.

Facebook adds topic search recommendations and friend likes to reels

Some new measures to get Facebook users to spend more time scrolling Reels.

Unsolvable

A problem without a solution isn’t a problem, it’s a situation we have to live with. But most existing problems do have solutions. We just don’t like that solution. The solution might be challenging, or feel risky, or lead to an outcome we’re not happy about. It’s tempting to announce that this means the problem […]

113 haunted halloween puns for scary good marketing & messages

This huge list of spook-tacular Halloween puns will have your followers howling with laughter. The post 113 Haunted Halloween Puns for Scary Good Marketing & Messages appeared first on WordStream.

YouTube removes AI-Generated Bollywood content following Reuters investigation, celebrity lawsuit

YouTube removed hundreds of AI-generated Bollywood videos that garnered more than 16 million views after a Reuters investigation highlighted content similar to those in a legal challenge by celebrity couple Abhishek Bachchan and Aishwarya Rai Bachchan, per Reuters. The channel “AI Bollywood Ishq,” which hosted 259 videos – some of which included sexually explicit co

Instagram launches ‘Rings’ award program for creators

Meta-owned Instagram has unveiled “Rings,” a new award program designed to recognize creative excellence on the platform. The initiative will honor 25 creators from Instagram’s three billion monthly active users with both physical and digital rings, along with exclusive profile customization options. According to an official Meta Instagram post, the winners will be

TikTok regains Indonesia operating license after sharing protest data with government

Indonesia has reinstated TikTok‘s operating license (electronic system provider registration) after the social media platform shared requested data related to live streaming activity during recent protests, highlighting the growing intersection between platform regulation and political communication in Southeast Asia’s largest digital market. As the Associated Press

Syracuse University launches first academic center dedicated to creator economy education

Syracuse University established the United States’ first academic center focused on the creator economy, positioning the institution at the forefront of education in digital content creation and entrepreneurship. The Center for the Creator Economy emerges as a joint venture between the Martin J. Whitman School of Management and the S.I. Newhouse School of Public Com

Finding and sharing reels on Facebook just got easier and more fun

We’ve upgraded Facebook's recommendations engine to surface more reels you’re interested in, and we’re rolling out features that make reels more social. The post Finding and Sharing Reels on Facebook Just Got Easier and More Fun appeared first on Meta Newsroom.

Platform power moves: Instagram levels up partnerships, and everyone wants to sell you ads

STACKED MARKETER - The marketer's #1 daily newsletter! Is this the Swiss Army knife of influencer marketing? No, it’s just Meta’s API update: Instagram’s updated Partnership Ads API now includes: Testimonials, i.e., featured creator comments that can build trust. Advantage+ Catalog integration with Collections and Carousel Intro Card formats. Lead generation campaig

YouTube launches partner program, and call ads get the axe

STACKED MARKETER - The marketer's #1 daily newsletter! Ring ring, who’s there? Not your call ads: Google is phasing out call-only ads entirely, and the timeline is tighter than you think. Starting February 2026, you won’t be able to create new call-only ads. By February 2027, your existing ones stop running completely. Google is replacing them with responsive search

Thailand Influencer Awards spotlights creator economy amid AI challenges

Thailand’s creator economy, valued at 45 billion baht (~$1.3 billion) in 2024, takes center stage as the Thailand Influencer Awards 2025 prepares to recognize outstanding digital content creators under the theme “Creators of Change – Creators Change the World, Making Waves,” according to The Nation. The awards ceremony, organized by analytics platform Tellscore, com

Edits gets new fonts, Halloween sound effects, and more

Edits is also getting a new media kit-style option for creators.

TikTok outlines its evolving efforts to detect underage users

TikTok is implementing a range of new measures, including AI-powered age checking.

Bucket size

For many of us in the industrialized world, happiness is directly related to how big the container is. Overflowing vs. skimpy. Adequate vs. generous. Overloaded vs. slack to spare. We know that making the plate smaller helps us appreciate what we’re served. Get the bucket size right and your life changes. This is probably the […]

Snapchat tests ‘Bitmoji Plaza’ virtual interaction option on web

Snap's 'Bitmoji Plaza' will provide a place to interact with other people's Bitmoji avatars.

Facebook’s shutting down its gaming creator program

Facebook tried to gain traction in gaming, but hasn't been able to consistently compete.

YouTube opens the door for previously banned creators to return to the app

Some of the most controversial creators have already sought reinstatement.

Vibe marketing

...isn't the vibe. The post Vibe Marketing appeared first on Carney.

X and LinkedIn change and limit what paying users have access to

STACKED MARKETER - The marketer's #1 daily newsletter! These social platforms are done with handouts. Paywalls in full swing: X just rebranded its business offering from Verified Organizations to Premium Business, and it now comes in three tiers, including Basic ($200/month) and Full Access ($1,000/month). Yeah… it’s not cheap. Thankfully the rebrand replaces the si

Microsoft’s betting on Amazon, TikTok is giving you more ad tools, and Google builds towards more unified reporting

STACKED MARKETER - The marketer's #1 daily newsletter! “There are other DSPs in the sea.”—us, very loosely quoting our moms. Microsoft is officially breaking up with Microsoft: It’s sunsetting its own DSP by Feb. 28, 2026, and naming Amazon DSP as its transition partner. That’s quite the rebound. This means you’ll need to migrate campaigns and workflows. But in retu

Finding your cohort

Friendship is part of it, but it’s mutual forward motion that transforms a group. The shared journey and mutual respect of a cohort can change the arc of our work and our lives. When we’re in sync, we can find the courage to build something important. Fifteen years ago, I ran a three-day seminar in […]

Two kinds of luck

There’s “regular luck” and “earned luck.” When a stranger dies and leaves you $10,000,000, that’s regular luck. Undeserved, unearned, a bolt out of the blue. Someone is going to win the lottery and it might be you. The other sort of luck happens after a lot of focus and effort. This is the third novel […]

How Indianapolis residents beat Google's $1 billion data center proposal

Franklin Township community organized for months to oppose Google's 468-acre data center, forcing withdrawal minutes before council vote through grassroots action.

California mandates volume control for streaming service advertisements

California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.

Out there

Conferences on the horizon. The post Out There appeared first on Carney.

We’re improving navigation and introducing a new control for ads on Google Search.

Every day, billions of people turn to Google Search for information, and our goal is to help them find it seamlessly. To make navigation even easier, we’re updating how …