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The TikTok ceiling

How often to post? The post The TikTok Ceiling appeared first on Carney.

Raptive drops pageview requirement to 25,000 monthly visits

Ad network reduces traffic threshold by 75% as digital publishers face mounting challenges from search algorithm changes and AI content.

Agentic commerce is here, and consumers want it to help find deals

Customers want speed, savings and support. They’ll be turning to AI agents to find it in 2025 and beyond. The post Agentic commerce is here, and consumers want it to help find deals appeared first on MarTech.

EA launches ‘Battlefield’ creator program with challenge-based rewards system

Electronic Arts Inc. is expanding its creator economy strategy with the launch of a dedicated program for content creators focused on its “Battlefield” franchise, set to begin alongside the game’s Season 1 on October 28. The “Battlefield” Creator Program introduces a challenge-based rewards system where participants can earn points through both in-game performance a

Endlss debuts free influencer marketing platform ahead of holiday season

Influencer marketing company Endlss has launched a freemium version of its influencer management platform as brands prepare for a potentially constrained holiday shopping season, eliminating upfront costs for direct-to-consumer marketers seeking to leverage creator partnerships. The timing aligns with data showing 43% of consumers plan to begin holiday shopping by S

X rolls out cross-platform drafts, enhanced profile transparency

X is introducing new platform features aimed at addressing long-standing user issues and driving engagement, as competition with Meta’s Threads intensifies. According to Social Media Today, X now synchronizes draft posts between mobile and web platforms with the goal of solving a persistent pain point for content creators. The update allows users to begin composing

Top 100 Plumbing keywords to boost your business

Lifeworks Chiropractic is a clinic in Kelowna, British Columbia, who came to us facing challenges with converting website visitors into leads. Although they had good traffic, the number of visitors actually booking consultations was lower than expected. In this case study we’ll share how Lifeworks Chiropractic saw a 40% increase in lead capture thanks to CausalFunne

Google expands cannabis advertising pilot to government operators in Canada

Google broadened eligibility for its Canadian cannabis pilot on October 15, 2025, allowing government operators alongside licensed producers to advertise.

Google allows physical goods subscriptions in Shopping ads

Google announced support for physical goods subscriptions in Shopping ads across eight categories. New feed attributes enable recurring sales models.

Walmart.com’s search results put ads front and center — a playbook Amazon pioneered

Walmart’s search results now mirror Amazon’s, with sponsored ads dominating top spots as its retail media business surges under former Amazon exec Seth Dallaire.

How Gen Z is rewriting the career playbook

The youngest generation in the workforce has found a new career coach: social media.

Friday Frightgeist

Ragebait, driverless cars, and corporate, oh my. The post Friday Frightgeist appeared first on Carney.

Google reminds SEOs how the URL removals tool works

Google's John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages The post Google Reminds SEOs How The URL Removals Tool Works appeared first on Search Engine Journal.

DoubleVerify expands Microsoft Advertising measurement and automation tools

DoubleVerify announced expanded measurement capabilities for Microsoft Advertising inventory with new campaign automation tools on October 15, 2025.

Amazon begins quarterly tax reporting to Chinese authorities for cross-border sellers

Amazon will report transaction data and revenue to Chinese tax authorities quarterly starting October 31, 2025, marking the end of tax gray zones for Chinese cross-border sellers.

Google Business Profile tests cross-location posts

Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles. The post Google Business Profile Tests Cross-Location Posts appeared first on Search Engine Journal.

Pinterest adds more elements to its academy education platform

New insights and tips from the Pinterest team.

Google shares data on digital literacy and AI use among teens

Google's teen web usage report looks at how EU teens are adapting to the latest tech developments.

Google’s liz reid: the real search shift is behavioral, not AI

AI Overviews are changing what it means to “search.” The web remains central, but AI and shifting user habits are creating new winners and losers – with forums, videos, and creators gaining ground on traditional publishers, said Google’s Search Head Liz Reid in a new interview. Search shake-up. Every ranking update creates “winners and losers,” […]

Meta expands ad verification partnerships to Threads placements

More assurance for Meta advertisers.

Snapchat announces a range of AR advancements at Lens Fest 2025

Snapchat's rolling out a range of new AI tools, as it looks to advance its hardware ambitions.

Pinterest adds controls to reduce AI content in feeds

Pinterest users say that the amount of AI generated Pins has become overwhelming in some categories.

Google’s Liz Reid on AI Overviews: Less ad clicks, more searches

Google’s head of Search says AI Overviews don't reduce the need to buy, which is keeping ad revenue stable as searches keep growing.

Salesforce Marketing Cloud enters the agentic era

Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. The post Salesforce Marketing Cloud enters the agentic era appeared first on MarTech.

California law requires AI to tell you it's AI

California's SB-243, signed October 13, 2025, mandates companion chatbots disclose artificial nature to prevent users believing they're talking to humans.

Holiday spending expected to reach $890 per person in 2025 survey

National Retail Federation survey shows consumers plan to spend $890.49 per person on holiday items, second-highest on record, with tariff concerns driving behavior.

In the age of AI search, a domain is a critical differentiator

Domain extensions, or top-level domains (TLDs), have been around for decades. As the internet continues its rapid expansion, traditional TLDs have been claimed with increasing frequency, making it difficult for businesses to find available, appropriate and memorable online addresses. That’s why domain strategy is becoming a core component of brand identity and a key

MrBeast, Vyro launch clipping marketplace for creators

YouTube star MrBeast has launched Vyro, a new platform that connects video clippers with established creators and brands, creating a marketplace for short-form content distribution across social media channels. Vyro enables content creators to earn money by creating clips from long-form videos without requiring an existing audience. The platform uses a campaign-base

OpenAI’s Sora 2 app divides creator economy: nine industry experts weigh in

OpenAI has entered a new phase of AI content development with its Sora app, a social platform powered by the company’s latest video generation model which allows users to create and share hyperrealistic AI videos featuring themselves. Since its September 30 launch, the invite-only iOS app has climbed to the top of Apple’s App Store […]

TikTok launches inaugural BeautyFest in Malaysia

TikTok is expanding its physical event strategy in Malaysia with the launch of its first-ever BeautyFest, scheduled for October 18 at Publika Shopping Gallery in Kuala Lumpur. The 12-hour event represents the platform’s latest effort to strengthen creator relationships and offline engagement in Southeast Asia. Under the theme “For Every Kind of Beauty,” the festival