#OMP!

OpenAI CEO Sam Altman declares code red on December 2, 2025, pushing back advertising and other initiatives to focus on ChatGPT improvements as Google's Gemini gains ground.

Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and my investors. Their fears, concerns, successes, and trends are bellwethers for our field as a whole. Is AI hurting or helping marketers? Is the Zero Click costing them clients or gaining them new ones? Are agencie

The holiday season is one of the most lucrative and competitive times of the year for app marketers. With users in the mood to browse, buy, travel, and celebrate, it’s a golden window to capture attention, drive installs, and boost engagement. As shoppers embrace gifting, experiences, self-improvement, and more, the period presents the perfect opportunity […]

Some handy pointers for your end-of-year push.

The 55-page report includes a range of notes on effective B2B marketing strategy.

Snapchat could play a key role in driving auto purchases.

An overview of the year that was on YouTube.

Some valuable pointers on how to create more resonant, responsive Reels.

Google Ads reporting now reveals how much PMax spends on Search Partners and whether that traffic is actually driving value.

OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close. The post Android code reveals OpenAI’s plans as user reports first ChatGPT ad appeared first on MarTech.

Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world. Read the full article at MarketingProfs

Reading Time: 4 minutesWhen evaluating a new Customer Engagement Platform (CEP), focusing solely on the initial migration or licensing fee is like seeing only the tip of the iceberg. The true, and often staggering, financial impact lies hidden below the surface in the Total Cost of Ownership (TCO) required to maintain an aging, fragmented, or inefficient legacy syst

Apple Crider launched Creators Agency after watching his friends, talented YouTubers and educators, struggle to turn their growing influence into fair, sustainable income. They were signing confusing contracts, leaving money on the table, and missing out on the long-term value their audiences had helped them build. Apple didn’t see a gap in the market so […]

Denmark is preparing legislation that would give citizens control over the use of their likeness as part of a broader effort to address the spread of AI-generated deepfakes. The proposal would amend the country’s copyright law and create new obligations for online platforms amid concerns that synthetic media is being used to mislead voters, defraud […]

A new report shows that ‘5-to-9s’ are helping workers advance their careers.

OpenAI CEO Sam Altman has declared a \"code red\" to prioritize ChatGPT improvements, delaying advertising and AI agent initiatives as Google's Gemini gains ground. The post OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition appeared first on Search Engine Journal.

Reading Time: 5 minutesFor today’s marketing leader, your Customer Engagement Platform is the engine of your growth strategy. But for too many, that engine is sputtering. It’s held together by complex workarounds, fueled by fragmented data siloed across departments, and serviced by a team that spends more time fighting the system than driving results. This isn’t jus

If you want to contact someone professionally online, you need to find their email address.But a lot of people are still asking me how to find someones Instagram email. Apparently, this is still a...

The Australian Football League (AFL) is restructuring its media operations to prioritize external content creators and digital specialists over traditional in-house production, according to a report by the Ministry of Sport. The league will decommission its primary production facility, Studio A at AFL House, and reduce its internal production team. Content creation

X now uses artificial intelligence to rank posts in users’ Following feeds, ending the platform’s chronological display option, according to a report by Social Media Today. The platform deployed its Grok AI system to sort Following feed content based on predicted engagement and relevance, owner Elon Musk announced last week. “Posts of people you follow […]

Snapchat has debuted a new augmented reality (AR) shopping experience that unites three luxury brands in a single digital environment for the holiday season. The Snapchat Winter Village is a platform that brings together Chopard, BOSS, and Lancôme in what the company describes as a first-of-its-kind global collaboration in AR for luxury brands. The experience […]

Learn the differences between XML and HTML sitemaps, their impact on crawlability, and when each makes sense for your site’s structure. The post Ask an SEO: Is An XML Or HTML Sitemap Better For SEO? appeared first on Search Engine Journal.

STACKED MARKETER - The marketer's #1 daily newsletter! The free ride’s ending, but it might be the only way to keep it running. Attention costs: OpenAI is apparently testing ads in ChatGPT, and leaked code from the Android beta reveals features could debut as early as 2026. What a start to the year, huh? The chatbot processes 2.5B prompts daily, creating an abundanc

Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.

Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page. The post Google Connects AI Overviews To AI Mode On Mobile appeared first on Search Engine Journal.

Some last-minute pointers for your Snap campaigns.

Netflix eliminated the ability to cast content from mobile devices to most streaming hardware, forcing users to navigate with physical remotes instead of smartphones.

YouTube handles will now appear in live chat and channel memberships, part of broader platform updates announced on 25 November 2025.

This brings AI Mode more directly into Google Search and sadly, will likely result in fewer clicks to websites.