#OMP!

IAB Tech Lab opens Deals API specification for public comment until January 31, 2026, addressing manual entry, transparency gaps in curated programmatic deals.

You can now purchase products directly within ChatGPT. That’s right, OpenAI recently announced a new feature that turns ChatGPT into a personal shopping assistant. You ask for something, and it doesn’t just recommend it. It finds it, prices it, and even helps you check out all in one chat. They’re calling it Instant Checkout, and […]

It’s tempting to believe that our actions follow our beliefs. That’s what we do, it seems, and so others must as well. In fact, just about always, our beliefs arise as a result of our actions. If you want to change what people believe, change how they act.

STACKED MARKETER - The marketer's #1 daily newsletter! As the year winds down, it’s time to see what’s coming out on top. Gemini gets the gold: Google’s Year in Search confirms AI tools dominated 2025’s trending queries, with Gemini topping the global list and Deep Seek cracking both US and global top ten. But it wasn’t just the tools themselves. AI-generated conten

These days, your audience is every bit as likely to find answers through AI Overviews, generative summaries, and language models powering ChatGPT, Gemini, and Claude as they are traditional search, if not more so. This shift explains why AEO, GEO, and LLMO keep coming up in SEO conversations. Each represents a different way your content […]

mp4 showing a carousel of images with text like \"Gemini 3\" \"Nano Banana Pro\" and \"Help me plan a trip\"

Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty prices, helping retailers localize promotions.

Google sees 3.2x more webpages than OpenAI. Cloudflare CEO Matthew Prince wants Google to separate search crawling from AI crawling.

A new feature spotted lets creators share Reels exclusively with followers for the first 24 hours.

The post The 2026 Social Media Holiday Calendar for Your Content Strategy appeared first on SocialBee. The post The 2026 Social Media Holiday Calendar for Your Content Strategy appeared first on SocialBee.

When Taro Koki joined RACER Media & Marketing in 2024 as President of the newly launched Creator Network, the veteran digital media executive saw an opportunity to bridge two worlds rarely connected at scale: automotive creators and the legacy motorsports industry. RACER, best known for its 33-year history in print and digital motorsports journalism, had […]

TikTok is rolling out a “Nearby Feed” feature in France, Germany, Italy, and the United Kingdom, enabling users to discover local content, creators, and businesses based on their geographic location. The Nearby Feed appears as a tab on the TikTok home screen, with the tab name reflecting the user’s current location. Posts appear based on […]

Half of Gen Z users express negative views toward AI-generated content on social platforms, according to a BeReal survey conducted in November 2025. The photo-sharing app surveyed 2,555 U.S. respondents aged 13-28 about their attitudes toward AI in social media, revealing significant concerns about platform transparency regarding AI-generated content. Preference for

Edison Research has released data revealing a complex and contradictory relationship between TikTok and its 112 million weekly U.S. users. The findings, based on 2,253 online interviews conducted from October 3-29, 2025, document a user base that simultaneously embraces and questions their platform engagement. The Screen Time Paradox The research identifies a striki

The platform has secured seven multi-year deals with publishers including CNN, Fox News, People Inc., USA Today Co to incorporate their content into its large language model (LLM) Llama.

A majority of marketers report stronger results from their content strategies this year — and it’s not just because of new tech. The post Marketers see big gains from content strategy overhaul appeared first on MarTech.

Buried in messy data silos? Amazon wants agentic AI to connect your stack so you can focus on insights, not integration headaches. The post Amazon takes aim at data silos and lengthy workflows with Quick Suite appeared first on MarTech.

This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: Google Updates Console, Maps & AI Mode Flow appeared first on Search Engine Journal.

The only theories worth testing are those that are falsifiable–that it’s possible for the test to indicate that in fact, the theory is wrong. And the difference between art and illustration is the same. Illustration can’t fail. It can be improved, surely, but it’s not wrong. Art, on the other hand, is a bold assertion, […]

Sports cars have a tachometer, a gauge showing how close the motor is to melting down. When the revs enter the red zone, performance is enhanced–for a while. Do it too much or for too long, and you’ll burn out. In our work, there are two sorts of red zones. Athletes know that the last […]

Amid fierce DSP competition, media agencies are finding The Trade Desk's reps in a negotiating mood.

An analysis by e-commerce intelligence firm Charm shows average prices climbing across more than a dozen key categories.

The gradual realignment of programmatic’s middlemen discussed at Digiday's Programmatic Marketing Summit.

Criteo is not up for sale, although ‘no comment’ on potential divestment of assets, and how the future of ads in LLMs is (likely) native.

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.

Three smartphone screens showing a user searching for 'shop fall clothes' and using a generative AI feature to virtually try on a brown fringed jacket over a white t-shirt and jeans.

Some helpful, data-backed pointers from Reddit.

Real Reels strategies. The post State Your Case appeared first on Carney.

STACKED MARKETER - The marketer's #1 daily newsletter! There’s no need to throw away the refrigerator just because the milk is bad. Microsoft Ads has learnt this lesson: The platform now disapproves individual assets instead of eradicating entire ads. A tricky headline no longer kills your entire campaign, and you finally get clarity on conversion lag. This means sm

STACKED MARKETER - The marketer's #1 daily newsletter! The cyber weekend is behind us. Here’s what went down. The robots are learning to sell: AI-driven traffic to retail sites leaped 805% year-over-year on Black Friday, hitting a record $44.2B. Shoppers who clicked through from AI services were 38% more likely to make a purchase. You’re probably already thinking ab