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California law requires AI to tell you it's AI

California's SB-243, signed October 13, 2025, mandates companion chatbots disclose artificial nature to prevent users believing they're talking to humans.

Holiday spending expected to reach $890 per person in 2025 survey

National Retail Federation survey shows consumers plan to spend $890.49 per person on holiday items, second-highest on record, with tariff concerns driving behavior.

In the age of AI search, a domain is a critical differentiator

Domain extensions, or top-level domains (TLDs), have been around for decades. As the internet continues its rapid expansion, traditional TLDs have been claimed with increasing frequency, making it difficult for businesses to find available, appropriate and memorable online addresses. That’s why domain strategy is becoming a core component of brand identity and a key

MrBeast, Vyro launch clipping marketplace for creators

YouTube star MrBeast has launched Vyro, a new platform that connects video clippers with established creators and brands, creating a marketplace for short-form content distribution across social media channels. Vyro enables content creators to earn money by creating clips from long-form videos without requiring an existing audience. The platform uses a campaign-base

OpenAI’s Sora 2 app divides creator economy: nine industry experts weigh in

OpenAI has entered a new phase of AI content development with its Sora app, a social platform powered by the company’s latest video generation model which allows users to create and share hyperrealistic AI videos featuring themselves. Since its September 30 launch, the invite-only iOS app has climbed to the top of Apple’s App Store […]

TikTok launches inaugural BeautyFest in Malaysia

TikTok is expanding its physical event strategy in Malaysia with the launch of its first-ever BeautyFest, scheduled for October 18 at Publika Shopping Gallery in Kuala Lumpur. The 12-hour event represents the platform’s latest effort to strengthen creator relationships and offline engagement in Southeast Asia. Under the theme “For Every Kind of Beauty,” the festival

Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates

The September update focuses on practical, long-requested updates and fewer show stoppers than August. The post Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates appeared first on MarTech.

New WordPress vibe coding simplifies building websites

10Web Vibe enables easy WordPress development through spoken interaction The post New WordPress Vibe Coding Simplifies Building Websites appeared first on Search Engine Journal.

How tag sequencing is affecting website data quality when utilizing consent management

Have you noticed that your site analytics feel a little, well, off lately? It’s not just your imagination. We’ve found a subtle growing issue popping up across multiple clients, and it might be hitting your site, too. It comes down to GTM tag priority and how these tags fire in relation to consent management. If […]

Ad Context Protocol (AdCP) launches for advertising automation

Ad Context Protocol introduces unified interface for AI agents on October 15, 2025, enabling cross-platform campaign management through Model Context Protocol.

Add sparkle to your Diwali content with Instagram’s fresh festive updates

You can now enhance your photos and videos in Instagram Stories and videos in the Edits app with these special effects, making it easier for you to celebrate Diwali using Meta AI, all without leaving the app. The post Add Sparkle To Your Diwali Content With Instagram’s Fresh Festive Updates appeared first on Meta Newsroom.

Media briefing: Why some publishers are flipping their position on whether to block AI bots

Some publishers that blocked all AI bots are rethinking their stance, as AI platform traffic raises new monetization and access trade-offs.

Giant Eagle continues its strategic shift away from convenience stores and toward pharmacies

Giant Eagle rolled out a new business strategy called \"Because it Matters\" that will define its future growth, with an emphasis on value, improved quality and service, and remodeled stores.

Reverse imposter syndrome

Help, I'm secretly the best. The post Reverse Imposter Syndrome appeared first on Carney.

Meta shares festive season marketing tips

Some data-backed pointers for your Facebook and IG strategies.

Bing supports data-nosnippet for search snippets & AI answers

Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing. The post Bing Supports data-nosnippet For Search Snippets & AI Answers appeared first on Search Engine Journal.

Nativo adds standard display ads to native platform

Nativo expands beyond native formats with standard IAB display units, enabling advertisers to manage multiple ad types through single platform announced October 15.

Meta announces data processing partnership to power AI recommendations

Meta will work with Arm to expands its AI processing capacity.

Social media reaches 68.7% of global population as AI use surpasses 1 billion

Digital 2026 report reveals 5.66 billion social media users with 259 million new identities added. AI adoption exceeds 1 billion monthly users while ad spend climbs.

Google says it surfaces more video, forums, and UGC

In a WSJ interview, Google’s VP of Search Liz Reid says ranking has been adjusted to surface more short-form video, forums, and UGC. The post Google Says It Surfaces More Video, Forums, And UGC appeared first on Search Engine Journal.

Snapchat shares insight into evolving beauty shopping trends

Some pointers for beauty brands in the modern social media landscape.

Topsort acquires Phuzion Media to enter UK retail media market

Silicon Valley retail media company Topsort completes first acquisition, purchasing UK firm Phuzion Media for £1.5 billion market entry on October 15, 2025.

Google says you need certification for prescription drug advertising

Google will soon require certification to target prescription drug keywords – a major shift for healthcare and legal advertisers.

Microsoft Bing finally supports the data-nosnippet HTML attribute

Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search.

ChatGPT performs a search in 31% of prompts, new data reveals

ChatGPT’s search queries averaged 5.48 words – and more than three-quarters were five words or longer, a new Nectiv study finds.

Google’s John Mueller flags SEO issues in vibe coded website

On Reddit, Google’s John Mueller reviewed a two-day “vibe-coded” Bento Grid Generator and listed fixes for crawlability, meta tags, hreflang, and structured data. The post Google’s John Mueller Flags SEO Issues In Vibe Coded Website appeared first on Search Engine Journal.

CBS Influencer mini ‘Survivor’ draws new fans despite format limitations

CBS’s promotional strategy for “Survivor” expands to the creator economy with a “36-Hour Survivor Influencer Experience” on YouTube, attracting new viewers while revealing limitations in the abbreviated format, per a Trill report. The special comes as the long-running reality competition series leverages its Emmy presence and prepares for milestone seasons. Cross-Pl

AI influencer platform Kolr partners with REECH to connect Japanese brands with global influencers

iKala Group announced a strategic partnership between its AI influencer marketing platform, Kolr (formerly KOL Radar), and the Japanese influencer marketing platform REECH. The collaboration provides REECH users with access to Kolr’s database of over 300 million influencers across 190 countries. The integration allows REECH customers to search, analyze, and receive

3 marketing strategies for small business (why you only need to pick one)

There are only 3 marketing strategies for small business- and you only need one. Which one is right for you?

The top challenges SMB marketers face with A/B-Testing

Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according to recent research. Read the full article at MarketingProfs