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How REI, Wayfair and Tailored Brands are staying nimble amid supply chain disruption

Multi-brand retailers have numerous challenges when it comes to staying nimble with their supply chains.

How EY’s Simon Brown is preparing the global company for the agentic AI revolution

EY’s global learning and development leader, has spent nearly 2 years helping the firm’s 400,000 employees prepare for an AI-driven future.

Tech media veterans launch HERA, UK’s first female-focused video podcast network

Three former executives from Google, YouTube, and BBC launch HERA, the UK’s first female-founded video podcast network. HERA founders Rosie Allimonos, Nishma Patel Robb, and Kirsty Hunter have closed their initial seed funding round under the UK’s Seed Enterprise Investment Scheme and have opened a second seed stage under Enterprise Investment Scheme as the company

OpenAI launches Sora iOS app alongside Sora 2 video model

OpenAI has launched the Sora app on iOS, rolling out with invite-based access. The app uses the new Sora 2 model for AI-generated video. The post OpenAI Launches Sora iOS App Alongside Sora 2 Video Model appeared first on Search Engine Journal.

Instagram’s adding shareable performance data for creators

Another way for creators to demonstrate their reach potential.

People also ask…

How to be popular in PAA. The post People Also Ask… appeared first on Carney.

Get tangible insights from session recordings with AI analysis

Crazy Egg can now conduct AI Analysis on any of your Session Recordings — helping you understand specific usage patterns, and giving you specific recommendations... The post Get tangible insights from Session Recordings with AI analysis appeared first on The Daily Egg.

Here’s what’s happening in October 2025 as Q4 kicks off.

The most important quarter of the year starts on October 1st for lifestyle brands: success in October, November, and December can set your brand up for SS26 through expanded PR and improved customer relations.

YouTube expands access to live-stream gift goals and effects maker

Gift goals provide another way to drive live-stream donations.

Will the US government manipulate TikTok’s algorithms?

Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.

Opendoor CEO mandates AI for all employees

Opendoor CEO Carrie Wheeler implements mandatory AI adoption across all roles on day 11, making employee evaluations dependent on tool usage frequency.

DeepIntent unifies audio and CTV for healthcare advertising with new package

DeepIntent launches HealthFirst Audio Package on Sept. 30, 2025, partnering with iHeartMedia and SiriusXM to target healthcare audiences through streaming audio.

Unveiling the magic of toy marketing: Inside Moose Toys with Liz Grampp

How does Moose Toys harness the universal power of play to connect generations, cultures, and creators?On this week’s episode of Earned, Liz Grampp shares how the brand sparks imagination with hits like Bluey, builds bold creator partnerships (yes, even with MrBeast), and embraces its “Aussie audaciousness” to fuel innovation.

Google’s Liz Reid: AI isn’t replacing search – it’s augmenting it

User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in an interview.

YouTube Premium Lite launches in India at ₹89 per month

YouTube expanded Premium Lite to India on September 29, 2025, at ₹89 monthly. The ad-free tier reaches Japan and Philippines, totaling 125 million global subscribers.

DoubleVerify reports surge in AI-powered fraudulent mobile applications

DoubleVerify identifies a significant increase in malicious mobile apps using artificial intelligence to execute sophisticated ad fraud schemes targeting advertisers.

Sprinklr introduces AI agents and copilot capabilities for CX platforms

Sprinklr announced AI-powered tools on September 29, 2025, including Sprinklr Copilot and AI Agents to automate customer experience workflows across channels.

Google Ads performance max gets asset and channel reporting

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns

Google Ads adds deeper performance max reporting

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. The post Google Ads Adds Deeper Performance Max Reporting appeared first on Search Engine Journal.

Google updates ad campaign performance insights

New updates for Google's Meridian marketing mix model approach, and Performance Max reporting.

Why a mobile measurement partner (MMP) is crucial in a privacy-first mobile ecosystem

The app marketing space is hugely competitive, and at the same time, data privacy has become the defining challenge for marketers. From Apple’s App Tracking Transparency (ATT) to Google’s Privacy Sandbox, user-level tracking is harder than ever. To stay competitive, you need partners that give you visibility while keeping you compliant. Among these, one of […]

Google expands capabilities of its open-source MMM program

Meridian, released in January, now supports non-media variables, such as pricing and promotions. The post Google expands capabilities of its open-source MMM program appeared first on MarTech.

Focus on the most important session recordings (with AI analysis)

To identify errors and friction points throughout your site, you may have hundreds or thousands of Recordings in your Crazy Egg account. But you don’t... The post Focus on the most important Session Recordings (with AI analysis) appeared first on The Daily Egg.

Google Ads tests new Labs hub for experimental features

The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.

ActiveCampaign declares ‘the days of classic marketing automation are over’

ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan. The post ActiveCampaign declares ‘the days of classic marketing automation are over’ appeared first on MarTech.

New Meridian updates help you make smarter budget decisions.

Meridian updates help accurately measure ROI and account for outside factors like weather, pricing and promos.

Google adds ROI insights to Meridian marketing mix model

You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget decisions.

Get more visibility in Performance Max with new asset and channel reporting improvements.

Earlier in the year, we announced new and improved reporting experiences for Performance Max. To continue giving you the visibility you need, we’re expanding those capab…

Hunter S. Thompson’s lesson for executives determined to automate their workforce

I was thinking about the Accenture and Walmart news on AI and jobs. It reminded me of a letter Hunter S. Thompson wrote a friend reminding him the importance of purpose in our work. For power users, people are starting to “sound” like AI IRL and studies find that we’re losing our creativity and critical thinking the more we transfer brain power to gen AI. We must ha

What is outbound sales? Strategies and tips for managers

Outbound sales often divides opinion.