#OMP!

Surfacing the best in online marketing

Online marketing articles

Blogging benchmarks for 2025: Word count and frequency trends

Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, according to recent research. Read the full article at MarketingProfs

The 40 brands people feel most intimately connected to [Infographic]

Disney, Netflix, and Apple are the major brands that Americans feel most intimately connected to, according to recent research. Read the full article at MarketingProfs

Twitch’s bet on democratizing creator monetization

Twitch is eliminating the traditional barriers to creator income with a new strategy that makes monetization tools available to streamers from their first broadcast. The “Monetization for All” initiative, launched in July, extends access to subscription services, virtual currency, and community features previously restricted to established creators, potentially chan

Linqia launches creator-led retail media offering

Linqia is launching a creator-led retail media offering designed to integrate influencer content directly into retail environments. The influencer marketing company positions the offering as an alternative to repurposed brand advertisements currently dominating retail media networks. Linqia cites a global media study by Ipsos showing that 71% of consumers made a pur

Nike’s former chief marketer partners with Whalar Group on athlete branding program

The Business of Creativity, a Whalar Group company, has launched a seven-week course designed to help athletes develop personal brands beyond their playing careers. The program, titled “Beyond Your Limits,” marks a collaboration with Greg Hoffman, who served as Nike’s Chief Marketing Officer and spent 27 years at the company. The self-paced online program features [

Creator economy calendar november 2025 – industry convenes globally as fall summit season takes shape

The global creator economy continues to expand with several major industry events scheduled for November 2025, providing platforms for networking, knowledge sharing, and business development across multiple continents. These gatherings bring together creators, brands, platforms, and technology providers as the sector continues to integrate with mainstream marketing

Google AI mode gets more visual, including inspirational shopping responses

Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.

Google AI mode gets visual + conversational image search

Google adds visual search to AI Mode, letting you use images and natural language in one conversation. Rolling out in U.S. English. The post Google AI Mode Gets Visual + Conversational Image Search appeared first on Search Engine Journal.

AI mode can now help you search and explore visually

ask ai mode

The 15 best online reputation management software to try in September 2025

Reputation is absolutely crucial for your brand's success. Discover the 17 best reputation management tools and choose wisely to upgrade your online presence! The post The 15 Best Online Reputation Management Software to Try in September 2025 first appeared on Brand24.

AI Search: How to Get Recommended By AI

Are you struggling to understand how AI search works? Wondering how to position your business to get recommended by AI models like ChatGPT, Claude, and Perplexity? In this article, you'll discover how to leverage AI search optimization to increase your brand visibility and attract highly qualified leads through AI recommendations. Why Marketers Need to Optimize […]

What is personal selling? Advantages, process and examples

Ever experienced a bartender who astounds you with their product knowledge, makes you feel like a welcome friend, and recommends and mixes the perfect cocktail for your taste?

Objection handling for 2025: Steps, tips and script

Objection handling in sales means hearing more responses like: “Yes.”

When to update your CRM system for better results

A good CRM system helps you stay organized, follow up on leads, and build better customer relationships. But if your software feels clunky or outdated, it might be doing more harm than good. When your CRM setup no longer meets your needs, it can get in the way of progress—slowing down your process instead of […] The post When to Update Your CRM System for Better Res

LinkedIn adds more ad automation options for SMBs

Some new AI-powered ad updates to help improve your LinkedIn performance.

Hostinger makes WordPress agentic web-ready

Hostinger makes WordPress Agentic Web-compatible with one-click Web2Agent. The post Hostinger Makes WordPress Agentic Web-Ready appeared first on Search Engine Journal.

Full scope

Couric spoofs Sweeney. The post Full Scope appeared first on Carney.

Pinterest tests top of search ads to capture high-intent shoppers

Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.

Pinterest provides tips on how to maximize your listings

A handy new guide for Pin marketers.

Snapchat shares data on the effectiveness of its first impression ads

First Impression ads can help to raise brand awareness in a significant way.

The trade desk launches data marketplace overhaul with AI scoring

The Trade Desk unveils Audience Unlimited with AI-powered data scoring and new pricing at 3.3% and 4.4% rates, launching late 2025 for select agencies.

OpenAI turns ChatGPT into a shopping tool with Instant Checkout

ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI's first step toward agentic commerce – and it could reshape ecommerce.

TikTok launches updated travel ads

Some new considerations for travel marketers.

Facebook adds challenges for fan pages, custom fan badges

More ways to acknowledge your top fans on Facebook.

Brave introduces Ask Brave, a unified AI search interface

Brave launches Ask Brave, a unified interface that shows chat answers alongside links, videos, and products. The post Brave Introduces Ask Brave, A Unified AI Search Interface appeared first on Search Engine Journal.

Our top takeaways from the NDS 2025

The post Our top takeaways from the NDS 2025 appeared first on Hallam.

Google launches new small-business resource hub

Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options in one place. The post Google Launches New Small-Business Resource Hub appeared first on Search Engine Journal.

Evaluate creator content fit in seconds with Traackr’s AI content summaries

Make smarter creator vetting decisions in less time with Traackr’s AI-generated creator content summaries.

TikTok launches travel ads to capture trip planning moments

TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings.

Bringing fans and creators closer together on Facebook

We're making fandom on Facebook even more fun with new features that help you engage with and be recognized by your favorite creators. The post Bringing Fans and Creators Closer Together on Facebook appeared first on Meta Newsroom.