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Online marketing articles

Chirp: reimagining creator monetization without subscription fees

Founded in December 2024 and fully launched in July 2025, Chirp connects creators with brand revenue while eliminating subscription fees. The U.S.-based platform specifically targets mid-tier creators who have developed an audience, but lack the management teams and brand relationships of top-tier influencers. “Our solution helps creators start monetizing without be

Podscribe integrates Nielsen DMA data to enhance podcast ad targeting, audience reporting

Podscribe has licensed Nielsen‘s Designated Market Area data to strengthen its podcast and audio advertising measurement capabilities. The independent verification platform is incorporating Nielsen’s proprietary information spanning 210 media markets across the U.S. into its reporting system, the companies announced in a joint press release. The integration enables

Uganda taps influencers from four countries to boost tourism market

Uganda has launched an influencer-driven tourism promotion strategy through its diplomatic missions abroad, partnering with content creators from the United States, South Africa, France, and Spain to showcase the country’s attractions on social media platforms, per Monitor. The initiative, coordinated by the Ministry of Foreign Affairs in collaboration with the Ugan

Time management for B2B sales reps: 11 proven hacks

Excellent time management in sales isn’t about getting things done faster. It’s prioritising the highest-leverage sales actions and cutting the rest.

Pinterest ads cost data comes to Google Analytics

As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports.

Why video content is essential for social media marketing

The days of avoiding video content are officially over. Now, it’s a major part of how brands grow, engage, and stay relevant online. Social media platforms are built to prioritize video—short-form, long-form, live, and everything in between. If you’re building a brand or running campaigns on social media and you’re not using video, you’re missing […]

The 10 best Facebook monitoring tools for September 2025

Optimize your performance with top Facebook monitoring tools! Check out the comparison of features for best fit with your needs and skyrocket Facebook results. The post The 10 Best Facebook Monitoring Tools for September 2025 first appeared on Brand24.

Acceleration is felt, velocity is ignored

On an airplane, we notice even tiny changes in acceleration (including direction) but we’re completely unaware that we’re traveling at hundreds of miles an hour. “Compared to what” is the unstated question that we ask ourselves, all the time. Consumers, employees and peers are unlikely to think about what’s already a given. It’s the changes […]

YouTube Premium expands playback and download features across devices

YouTube Premium adds high-quality audio for music videos, 4x playback speed controls, Jump Ahead for TVs, and Shorts downloads to more platforms.

Meta launches £2.99 subscription for ad-free Facebook and Instagram in UK

Meta introduces subscription model at £2.99 monthly following ICO guidance on consent or pay frameworks, setting UK apart from stricter EU regulations.

Privacy group files complaint against AI surveillance service

Lithuania-based Whitebridge.ai faces GDPR complaint over selling personal data reports compiled from social media without consent or legal basis.

Google AdSense rolls out traffic source breakdown for publishers

Google announced new traffic source breakdown in AdSense reports on September 26, enabling publishers to track visitor origins from direct and platform traffic.

Watch every session from the Digiday Publishing Summit, Fall 2025

Full video recordings of every session from the latest Digiday Publishing Summit are available exclusively for Digiday+ members.

Creators brace for AI bots scraping their work

Six content creators and creator talent managers told Digiday that AI scraping of their content was an increasing concern going into the end of 2025, with three taking specific steps to block AI bot traffic and legally defend against the scraping of copyrighted content.

What’s in and what’s out in the Google ad tech antitrust reckoning

Here’s a definite (if not exhaustive) rundown of what’s actually in play as the case moves into its next chapter.

Cloudflare updates robots.txt for the AI era – but publishers still want more bite against bots

Cloudflare’s new Content Signals Policy effectively upgrades the decades-old honor system and adds a way for publishers to spell out how they do (and perhaps more importantly – how they don’t – want AI crawlers to use their content once it’s scraped.)

Engagement-based algorithms are causing social division - but is there an alternative?

Algorithms are designed to exacerbate emotional response - and they increasingly drive all social discourse.

Austrian authority rules credit scoring fully automated decisions unlawful

Data protection ruling finds KSV1870's algorithmic scoring system violated GDPR prohibitions against automated decision-making.

Encyclopædia Britannica sues Perplexity for copyright infringement

The 250-year-old publisher filed a lawsuit against the AI startup on September 10, 2025, alleging massive copying of copyrighted content without authorization or payment.

Index Exchange first SSP to integrate Gracenote contextual intelligence

The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers.

Google quietly adds seasonality adjustments for App campaigns

Google expands Smart Bidding tools to mobile marketers through beta release of seasonality adjustments, enabling predictive optimization

AudienceProject launches cross-media measurement services in Mexico

AudienceProject introduces independent advertising analytics to help Mexican marketers optimize campaigns across TV, digital platforms, and streaming services for improved efficiency.

August 2025 spam update completes four-week rollout

Google completed its August 2025 spam update on September 22 after targeting global spam violations for nearly four weeks.

AI researcher challenges claims of development slowdown with exponential data

Julian Schrittwieser presents METR and OpenAI evaluation data showing models completing 2-hour tasks, contradicting bubble theories as GPT-5 approaches human expert performance.

French regulator fines SHEIN's subsidiary €150 million for cookie violations

France's data protection authority imposed the penalty on September 1, 2025, for pre-consent cookie tracking and non-compliant consent mechanisms.

TF1+ launches micro-payment model inspired by mobile gaming

TF1+ introduces micro-transactions starting at €0.69 as France's leading broadcaster diversifies beyond traditional advertising revenue with innovative pay-per-feature streaming approach.

IAB releases AI use case map for advertising professionals

The Interactive Advertising Bureau provides structured guidance for marketing organizations navigating artificial intelligence applications across campaign lifecycle stages.

Fake order triggers Google Ads algorithm to overspend €32,000 budget

E-commerce specialist shares incident highlighting PPC vulnerability when fraudulent €100 million purchase skews campaign performance by 109,989% ROAS.

Kochava study shows TikTok impact 35% higher with marketing mix modeling

New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.

Pixis releases comprehensive Google advertising benchmarks spanning 100 brands

Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.